Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Fast Moving Consumer Goods
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA STARCOM MELBOURNE AUSTRALIA
Grand Prix
BREAKER BENCHES
NESTLÉ PHILIPPINES
KITKAT
J. WALTER THOMPSON PHILIPPINES THE PHILIPPINES
Short List
6 PACK BAND
HINDUSTAN UNILEVER
BROOKE BOND RED LABEL TEA
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Short List
BREWTROLEUM
DB BREWERIES
DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Silver
HOUSE OF LITTLE MOMENTS SEASON I & II
UNI PRESIDENT
UNI NOODLE
ADK TAIWAN Taipei CHINESE TAIPEI
Short List
DADS #SHARETHELOAD
PROCTER & GAMBLE INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
Bronze
A02 Durable Consumer Goods
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
A03 Cars & Automotive Products & Services
HEARTBEAT
LEXUS AUSTRALIA
FC
M&C SAATCHI Sydney AUSTRALIA TMS AUSTRALIA Sydney AUSTRALIA
Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Bronze
KFC - BEYOND NUMBER ONE
YUM!
KFC
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze
MAGIC MIRROR - GIRLS' EDUCATION DONATION CAMPAIGN
CJ
OLIVE YOUNG
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
WRITE YOUR NAME IN KOREA
KOREA TOURISM ORGANIZATION
TOURISM
HS AD Seoul SOUTH KOREA
Short List
A05 Media & Publications
HEALING EXAM
EBS
EBS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
MORE THAN TV - DELIVERING CONTENT IN CONTEXT
BBC EARTH
ENTERTAINMENT
VIZEUM Singapore SINGAPORE VIZEUM Singapore SINGAPORE
Silver
LOVER BOY OR LAVALAVA BOYS? THE GREAT NZ AUDIENCE HEIST.
MAORI TELEVISION
GAME OF BROS
MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
Bronze
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
GAYNZ
ANZ BANK AUSTRALIA
FINANCIAL
REVOLVER/WILL O'ROURKE Sydney AUSTRALIA TBWA MELBOURNE AUSTRALIA
Silver
A07 Corporate Image & Sponsorship
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN BE ON Copenhagen DENMARK
Bronze
A08 Charities, Public Health & Safety, Public Awareness Messages
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL
WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND
Silver
LIFE SAVING STICKERS
AUSTRALIA ROAD SAFETY FOUNDATION
LIFE SAVING STICKERS
GPY&R Brisbane AUSTRALIA
Silver
FORWARD THE CURE
UHMPANG HOSPITAL FOUNDATION
UHMPANG HOSPITAL FOUNDATION
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Short List
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA DOINGFILMS Shanghai CHINA
Short List
THE HUMAN TEST
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA DENTSU MITCHELL South Melbourne AUSTRALIA
Silver
WONDERFUL HOLD MUSIC
MYER
MYER
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
CHANGING ROOM
C&A
C&A
BEIJING DENTSU ADVERTISING Beijing CHINA C&A CHINA SHANGHAI CHINA
Short List
DRYTUNES
DRY JULY
NOT DRINKING DURING JULY
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
SMS LAST WORDS
GLOBAL ROAD SAFETY PARTNERSHIP
GLOBAL ROAD SAFETY PARTNERSHIP
HAVAS WORLDWIDE SHANGHAI CHINA SHINEWORKS MEDIA Shanghai CHINA
Short List
#GODSAVETHEOCEAN
SPROUTS ENVIRONMENT TRUST
GANESHA IDOL
OGILVY & MATHER MUMBAI INDIA
Short List
B01 Use of Screens
GILLETTE CHINA – USING VIRTUAL REALITY TO DRIVE BRAND REAPPRAISAL
PROCTER & GAMBLE
GILLETTE FUSION PROGLIDE RAZOR
MEDIACOM Shanghai CHINA MEDIACOM CHINA Guangzhou CHINA
Short List
GOING HOME
HYUNDAI MOTOR GROUP
VEHICLES PRODUCT & VEHICLES SERVICE
PLAYGROUND Seoul SOUTH KOREA
Short List
B02 Use of Audio Platforms
DRYTUNES
DRY JULY
NOT DRINKING DURING JULY
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze
AMERICAN CLASSICS
KRISPY KREME
KRISPY KREME DOUGHNUTS
TBWA\SYDNEY AUSTRALIA
Short List
B03 Use of Outdoor
THE X-TREME GOLF CUP
NISSAN MOTOR CO.
X-TRAIL HYBRID
TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo JAPAN
Short List
B04 Use of Print
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland NEW ZEALAND
Short List
B05 Use of Ambient Media: Small Scale
MOTOREPELLENT: SAVING LIVES ONE RIDE AT A TIME
DUANG PRATEEP FOUNDATION
MOTOREPELLENT
BBDO BANGKOK THAILAND
Short List
ANCHOR X-RAY CASTS
FONTERRA BRANDS NEW ZEALAND, ANCHOR
ANCHOR MILK
COLENSO BBDO Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
Silver
LIFE SAVING STICKERS
AUSTRALIA ROAD SAFETY FOUNDATION
LIFE SAVING STICKERS
GPY&R Brisbane AUSTRALIA
Gold
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST
KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN J. WALTER THOMPSON JAPAN Tokyo JAPAN
Short List
PAPER SOCKS IN THE SHOES
SOSU CO.
MIHARA YASUHIRO SOCKS
J. WALTER THOMPSON JAPAN Tokyo JAPAN
Short List
DONATE YOUR SIGNATURE
UNESCO NGO JAPAN
ILLITERACY AWARENESS
BEACON/LEO BURNETT Tokyo JAPAN BEACON/LEO BURNETT Tokyo JAPAN
Short List
MASK OF SOCIABILITY
DIAGEO KIRIN
SMIRNOFF ICE
BEACON/LEO BURNETT Tokyo JAPAN BEACON/LEO BURNETT Tokyo JAPAN
Short List
SNICKERS DON'T DRIVE HUNGRY
MARS PHILIPPINES
SNICKERS
BBDO GUERRERO Makati City THE PHILIPPINES MEDIACOM PHILIPPINES Taguig THE PHILIPPINES
Short List
B06 Use of Ambient Media: Large Scale
AIR MAX 95 COLLECTABLES
NIKE HK
NIKE
OGILVY & MATHER GROUP HONG KONG HONG KONG
Short List
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Bronze
BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
PETA ASIA
OGILVY & MATHER Bangkok THAILAND
Short List
BREAKER BENCHES
NESTLÉ PHILIPPINES
KITKAT
J. WALTER THOMPSON PHILIPPINES THE PHILIPPINES
Bronze
SMS LAST WORDS
GLOBAL ROAD SAFETY PARTNERSHIP
GLOBAL ROAD SAFETY PARTNERSHIP
HAVAS WORLDWIDE SHANGHAI CHINA SHINEWORKS MEDIA Shanghai CHINA
Short List
OPEN ROAD PROJECT
TOYOTA
TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Short List
BREWTROLEUM
DB BREWERIES
DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Bronze
B07 Use of Events
TURD TALKS
SILID ARALAN
TURD TALKS
Y&R PHILIPPINES Manila THE PHILIPPINES
Short List
DIRTY WATERCOLOR
ABS CBN FOUNDATION
ABS CBN FOUNDATION
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Short List
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID
ASATSU-DK Tokyo JAPAN ASATSU-DK Tokyo JAPAN
Bronze
B08 Use of Stunts
HUNTSMAN CONDOMS – PETA PRANKS HUNTERS
PETA ASIA
ANIMAL RIGHTS (PETA ASIA)
MULLENLOWE SINGAPORE SINGAPORE MULLENLOWE SINGAPORE SINGAPORE
Bronze
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland NEW ZEALAND
Short List
BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
PETA ASIA
OGILVY & MATHER Bangkok THAILAND
Silver
BREWTROLEUM
DB BREWERIES
DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Gold
C01 Use of Digital Platforms
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL
WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND
Gold
KFC - BEYOND NUMBER ONE
YUM!
KFC
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
MORE THAN TV - DELIVERING CONTENT IN CONTEXT
BBC EARTH
ENTERTAINMENT
VIZEUM Singapore SINGAPORE VIZEUM Singapore SINGAPORE
Bronze
CAMPBELL'S SOUPTUBE
CAMPBELL ARNOTT'S
FOOD
TKT SYDNEY AUSTRALIA MEC Sydney AUSTRALIA
Bronze
C02 Use of Mobile
QQ ALERT: EVERYONE IS RESCUER
QQ
INSTANT MESSAGING
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
Short List
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION
FUJI APPLE
HAKUHODO KETTLE Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN
Gold
CLEAN & CLEAR MIRROR TEXT VIDEO
JOHNSON & JOHNSON
FACE WASH FOR TEENAGERS
DDB GROUP SINGAPORE SINGAPORE
Short List
SUNCORP STUFFIES
SUNCORP
INSURANCE
GPY&R Brisbane AUSTRALIA
Bronze
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST
KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN J. WALTER THOMPSON JAPAN Tokyo JAPAN
Short List
C03 Use of Social Platforms
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD.
DUNLOPILLO
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA MEC Kuala Lumpar MALAYSIA
Short List
CANON INSTAZOOM
CANON SINGAPORE.
CANON POWERSHOT SX60 HS
DENTSU SINGAPORE SINGAPORE DENTSU SINGAPORE SINGAPORE
Short List
YOU'RE ACCEPTED
MINUS 18
LBGT YOUTH SUPPORT
GPY&R Melbourne AUSTRALIA
Short List
THREE SECONDS THAT REVOLUTIONISED RETAIL
TARGET AUSTRALIA
TARGET AUSTRALIA
SAPIENTNITRO Southbank, Vic AUSTRALIA
Bronze
ARIEL - LAUNDRY LESSONS FOR DADS
PROCTER & GAMBLE
ARIEL
MEDIACOM Mumbai INDIA MEDIACOM Mumbai INDIA
Bronze
THE STORY OF AN UNBORN CHILD - CHAMKI
HINDUSTAN UNILEVER
HAND WASH
PHD INDIA Mumbai INDIA PHD INDIA Mumbai INDIA
Short List
SWACHH AADAT SWACHH BHARAT
HINDUSTAN UNILEVER
HUL PRODUCTS
PHD INDIA Mumbai INDIA PHD INDIA Mumbai INDIA
Short List
C04 Use of New Technology
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Silver
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
MAGIC MIRROR - GIRLS' EDUCATION DONATION CAMPAIGN
CJ
OLIVE YOUNG
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
TAKEOVER
HP
HP OMEN
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Short List
V ENERGY JONO VS BEN
FRUCOR BEVERAGES
V ENERGY DRINK
OMD NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
Silver
HOUSE OF LITTLE MOMENTS SEASON I & II
UNI PRESIDENT
UNI NOODLE
ADK TAIWAN Taipei CHINESE TAIPEI
Silver
D02 Use of Co-Creation & User Generated Content
RIGHT THE WRONG
SAMSUNG
SAMSUNG GALAXY S7
IRIS SINGAPORE SINGAPORE
Silver
#HELLOWORLDRELAY
HELLOWORLD
TRAVEL AGENT
OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
Bronze
D03 Use of Branded Content created for Digital or Social Media
LITTLE KITCHEN
FOODSTUFFS
NEW WORLD LITTLE KITCHEN
COLENSO BBDO Auckland NEW ZEALAND FCB MEDIA Auckland NEW ZEALAND
Short List
PRIUS! PARTS CHARACTERS
TOYOTA
PRIUS
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Short List
#NOTCOMINGSOON
LOUIS XIII
COGNAC / SPIRIT
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Bronze
6 PACK BAND
HINDUSTAN UNILEVER
BROOKE BOND RED LABEL TEA
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Bronze
COCA-COLA: SHARE A COKE; SHARE A DRAMA
COCA-COLA
NON-ALCOHOLIC BEVERAGE
STARCOM MEDIAVEST GROUP Shanghai CHINA STARCOM MEDIAVEST GROUP Shanghai CHINA
Short List
E01 Use of Integrated Media
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland NEW ZEALAND
Silver
V ENERGY JONO VS BEN
FRUCOR BEVERAGES
V ENERGY DRINK
OMD NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
Silver
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA STARCOM MELBOURNE AUSTRALIA
Silver
DADS #SHARETHELOAD (INTEGRATED)
PROCTER & GAMBLE INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
Gold
SWACHH AADAT SWACHH BHARAT
HINDUSTAN UNILEVER
HUL PRODUCTS
PHD INDIA Mumbai INDIA PHD INDIA Mumbai INDIA
Short List
HELP A CHILD REACH 5 - CHAMKI: THE FUTURE CHILD
HINDUSTAN UNILEVER
LIFEBUOY
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Short List
HOUSE OF LITTLE MOMENTS SEASON I & II
UNI PRESIDENT
UNI NOODLE
ADK TAIWAN Taipei CHINESE TAIPEI
Short List