Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Fast Moving Consumer Goods
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA STARCOM MELBOURNE AUSTRALIA
Grand Prix
BREAKER BENCHES
NESTLÉ PHILIPPINES / KITKAT
J. WALTER THOMPSON PHILIPPINES THE PHILIPPINES
Short List
6 PACK BAND
HINDUSTAN UNILEVER / BROOKE BOND RED LABEL TEA
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Short List
BREWTROLEUM
DB BREWERIES / DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland * NEW ZEALAND
Silver Spike
HOUSE OF LITTLE MOMENTS SEASON I & II
UNI PRESIDENT / UNI NOODLE
ADK TAIWAN Taipei CHINESE TAIPEI
Short List
DADS #SHARETHELOAD
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
Bronze Spike
A02 Durable Consumer Goods
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
A03 Cars & Automotive Products & Services
HEARTBEAT
LEXUS AUSTRALIA / FC
M&C SAATCHI Sydney AUSTRALIA TMS AUSTRALIA Sydney AUSTRALIA
Bronze Spike
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Bronze Spike
KFC - BEYOND NUMBER ONE
YUM! / KFC
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze Spike
MAGIC MIRROR - GIRLS' EDUCATION DONATION CAMPAIGN
CJ / OLIVE YOUNG
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
WRITE YOUR NAME IN KOREA
KOREA TOURISM ORGANIZATION / TOURISM
HS AD Seoul SOUTH KOREA
Short List
A05 Media & Publications
HEALING EXAM
EBS / EBS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
MORE THAN TV - DELIVERING CONTENT IN CONTEXT
BBC EARTH / ENTERTAINMENT
VIZEUM Singapore SINGAPORE VIZEUM Singapore SINGAPORE
Silver Spike
LOVER BOY OR LAVALAVA BOYS? THE GREAT NZ AUDIENCE HEIST.
MAORI TELEVISION / GAME OF BROS
MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
GAYNZ
ANZ BANK AUSTRALIA / FINANCIAL
REVOLVER/WILL O'ROURKE Sydney AUSTRALIA TBWA MELBOURNE AUSTRALIA
Silver Spike
A07 Corporate Image & Sponsorship
MARRIAGE MARKET TAKEOVER
SK-II / SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN BE ON Copenhagen DENMARK
Bronze Spike
A08 Charities, Public Health & Safety, Public Awareness Messages
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL / WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
LIFE SAVING STICKERS
AUSTRALIA ROAD SAFETY FOUNDATION / LIFE SAVING STICKERS
GPY&R Brisbane AUSTRALIA
Silver Spike
FORWARD THE CURE
UHMPANG HOSPITAL FOUNDATION / UHMPANG HOSPITAL FOUNDATION
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Short List
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING / CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA DOINGFILMS Shanghai CHINA
Short List
THE HUMAN TEST
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA DENTSU MITCHELL South Melbourne AUSTRALIA
Silver Spike
WONDERFUL HOLD MUSIC
MYER / MYER
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
CHANGING ROOM
C&A / C&A
BEIJING DENTSU ADVERTISING Beijing CHINA C&A CHINA SHANGHAI CHINA
Short List
DRYTUNES
DRY JULY / NOT DRINKING DURING JULY
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
SMS LAST WORDS
GLOBAL ROAD SAFETY PARTNERSHIP / GLOBAL ROAD SAFETY PARTNERSHIP
HAVAS WORLDWIDE SHANGHAI CHINA SHINEWORKS MEDIA Shanghai CHINA
Short List
#GODSAVETHEOCEAN
SPROUTS ENVIRONMENT TRUST / GANESHA IDOL
OGILVY & MATHER MUMBAI INDIA
Short List
B01 Use of Screens
GILLETTE CHINA – USING VIRTUAL REALITY TO DRIVE BRAND REAPPRAISAL
PROCTER & GAMBLE / GILLETTE FUSION PROGLIDE RAZOR
MEDIACOM Shanghai CHINA MEDIACOM CHINA Guangzhou CHINA
Short List
GOING HOME
HYUNDAI MOTOR GROUP / VEHICLES PRODUCT & VEHICLES SERVICE
PLAYGROUND Seoul SOUTH KOREA
Short List
B02 Use of Audio Platforms
DRYTUNES
DRY JULY / NOT DRINKING DURING JULY
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
AMERICAN CLASSICS
KRISPY KREME / KRISPY KREME DOUGHNUTS
TBWA\SYDNEY AUSTRALIA
Short List
B03 Use of Outdoor
THE X-TREME GOLF CUP
NISSAN MOTOR CO. / X-TRAIL HYBRID
TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo JAPAN
Short List
B04 Use of Print
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland NEW ZEALAND
Short List
B05 Use of Ambient Media: Small Scale
MOTOREPELLENT: SAVING LIVES ONE RIDE AT A TIME
DUANG PRATEEP FOUNDATION / MOTOREPELLENT
BBDO BANGKOK THAILAND
Short List
ANCHOR X-RAY CASTS
FONTERRA BRANDS NEW ZEALAND, ANCHOR / ANCHOR MILK
COLENSO BBDO Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
LIFE SAVING STICKERS
AUSTRALIA ROAD SAFETY FOUNDATION / LIFE SAVING STICKERS
GPY&R Brisbane AUSTRALIA
Gold Spike
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN J. WALTER THOMPSON JAPAN Tokyo JAPAN
Short List
PAPER SOCKS IN THE SHOES
SOSU CO. / MIHARA YASUHIRO SOCKS
J. WALTER THOMPSON JAPAN Tokyo JAPAN
Short List
DONATE YOUR SIGNATURE
UNESCO NGO JAPAN / ILLITERACY AWARENESS
BEACON/LEO BURNETT Tokyo JAPAN BEACON/LEO BURNETT Tokyo JAPAN
Short List
MASK OF SOCIABILITY
DIAGEO KIRIN / SMIRNOFF ICE
BEACON/LEO BURNETT Tokyo JAPAN BEACON/LEO BURNETT Tokyo JAPAN
Short List
SNICKERS DON'T DRIVE HUNGRY
MARS PHILIPPINES / SNICKERS
BBDO GUERRERO Makati City THE PHILIPPINES MEDIACOM PHILIPPINES Taguig THE PHILIPPINES
Short List
B06 Use of Ambient Media: Large Scale
AIR MAX 95 COLLECTABLES
NIKE HK / NIKE
OGILVY & MATHER GROUP HONG KONG HONG KONG
Short List
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Bronze Spike
BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS / PETA ASIA
OGILVY & MATHER Bangkok THAILAND
Short List
BREAKER BENCHES
NESTLÉ PHILIPPINES / KITKAT
J. WALTER THOMPSON PHILIPPINES THE PHILIPPINES
Bronze Spike
SMS LAST WORDS
GLOBAL ROAD SAFETY PARTNERSHIP / GLOBAL ROAD SAFETY PARTNERSHIP
HAVAS WORLDWIDE SHANGHAI CHINA SHINEWORKS MEDIA Shanghai CHINA
Short List
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Short List
BREWTROLEUM
DB BREWERIES / DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland * NEW ZEALAND
Bronze Spike
B07 Use of Events
TURD TALKS
SILID ARALAN / TURD TALKS
Y&R PHILIPPINES Manila THE PHILIPPINES
Short List
DIRTY WATERCOLOR
ABS CBN FOUNDATION / ABS CBN FOUNDATION
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Short List
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION / TOYOTA HYBRID
ASATSU-DK Tokyo JAPAN ASATSU-DK Tokyo JAPAN
Bronze Spike
B08 Use of Stunts
HUNTSMAN CONDOMS – PETA PRANKS HUNTERS
PETA ASIA / ANIMAL RIGHTS (PETA ASIA)
MULLENLOWE SINGAPORE SINGAPORE MULLENLOWE SINGAPORE SINGAPORE
Bronze Spike
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland NEW ZEALAND
Short List
BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS / PETA ASIA
OGILVY & MATHER Bangkok THAILAND
Silver Spike
BREWTROLEUM
DB BREWERIES / DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland * NEW ZEALAND
Gold Spike
C01 Use of Digital Platforms
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL / WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
KFC - BEYOND NUMBER ONE
YUM! / KFC
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
MORE THAN TV - DELIVERING CONTENT IN CONTEXT
BBC EARTH / ENTERTAINMENT
VIZEUM Singapore SINGAPORE VIZEUM Singapore SINGAPORE
Bronze Spike
CAMPBELL'S SOUPTUBE
CAMPBELL ARNOTT'S / FOOD
TKT SYDNEY AUSTRALIA MEC Sydney AUSTRALIA
Bronze Spike
C02 Use of Mobile
QQ ALERT: EVERYONE IS RESCUER
QQ / INSTANT MESSAGING
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
Short List
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
HAKUHODO KETTLE Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN
Gold Spike
CLEAN & CLEAR MIRROR TEXT VIDEO
JOHNSON & JOHNSON / FACE WASH FOR TEENAGERS
DDB GROUP SINGAPORE SINGAPORE
Short List
SUNCORP STUFFIES
SUNCORP / INSURANCE
GPY&R Brisbane AUSTRALIA
Bronze Spike
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN J. WALTER THOMPSON JAPAN Tokyo JAPAN
Short List
C03 Use of Social Platforms
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA MEC Kuala Lumpar MALAYSIA
Short List
CANON INSTAZOOM
CANON SINGAPORE. / CANON POWERSHOT SX60 HS
DENTSU SINGAPORE SINGAPORE DENTSU SINGAPORE SINGAPORE
Short List
YOU'RE ACCEPTED
MINUS 18 / LBGT YOUTH SUPPORT
GPY&R Melbourne AUSTRALIA
Short List
THREE SECONDS THAT REVOLUTIONISED RETAIL
TARGET AUSTRALIA / TARGET AUSTRALIA
SAPIENTNITRO Southbank, Vic AUSTRALIA
Bronze Spike
ARIEL - LAUNDRY LESSONS FOR DADS
PROCTER & GAMBLE / ARIEL
MEDIACOM Mumbai INDIA MEDIACOM Mumbai * INDIA
Bronze Spike
THE STORY OF AN UNBORN CHILD - CHAMKI
HINDUSTAN UNILEVER / HAND WASH
PHD INDIA Mumbai INDIA PHD INDIA Mumbai INDIA
Short List
SWACHH AADAT SWACHH BHARAT
HINDUSTAN UNILEVER / HUL PRODUCTS
PHD INDIA Mumbai INDIA PHD INDIA Mumbai INDIA
Short List
C04 Use of New Technology
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Silver Spike
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
MAGIC MIRROR - GIRLS' EDUCATION DONATION CAMPAIGN
CJ / OLIVE YOUNG
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
TAKEOVER
HP / HP OMEN
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Short List
V ENERGY JONO VS BEN
FRUCOR BEVERAGES / V ENERGY DRINK
OMD NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
HOUSE OF LITTLE MOMENTS SEASON I & II
UNI PRESIDENT / UNI NOODLE
ADK TAIWAN Taipei CHINESE TAIPEI
Silver Spike
D02 Use of Co-Creation & User Generated Content
RIGHT THE WRONG
SAMSUNG / SAMSUNG GALAXY S7
IRIS SINGAPORE SINGAPORE
Silver Spike
#HELLOWORLDRELAY
HELLOWORLD / TRAVEL AGENT
OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
Bronze Spike
D03 Use of Branded Content created for Digital or Social Media
LITTLE KITCHEN
FOODSTUFFS / NEW WORLD LITTLE KITCHEN
COLENSO BBDO Auckland NEW ZEALAND FCB MEDIA Auckland NEW ZEALAND
Short List
PRIUS! PARTS CHARACTERS
TOYOTA / PRIUS
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Short List
#NOTCOMINGSOON
LOUIS XIII / COGNAC / SPIRIT
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Bronze Spike
6 PACK BAND
HINDUSTAN UNILEVER / BROOKE BOND RED LABEL TEA
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Bronze Spike
COCA-COLA: SHARE A COKE; SHARE A DRAMA
COCA-COLA / NON-ALCOHOLIC BEVERAGE
STARCOM MEDIAVEST GROUP Shanghai CHINA STARCOM MEDIAVEST GROUP Shanghai CHINA
Short List
E01 Use of Integrated Media
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland NEW ZEALAND
Silver Spike
V ENERGY JONO VS BEN
FRUCOR BEVERAGES / V ENERGY DRINK
OMD NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA STARCOM MELBOURNE AUSTRALIA
Silver Spike
DADS #SHARETHELOAD (INTEGRATED)
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
Gold Spike
SWACHH AADAT SWACHH BHARAT
HINDUSTAN UNILEVER / HUL PRODUCTS
PHD INDIA Mumbai INDIA PHD INDIA Mumbai INDIA
Short List
HELP A CHILD REACH 5 - CHAMKI: THE FUTURE CHILD
HINDUSTAN UNILEVER / LIFEBUOY
MINDSHARE Mumbai INDIA MINDSHARE Mumbai * INDIA
Short List
HOUSE OF LITTLE MOMENTS SEASON I & II
UNI PRESIDENT / UNI NOODLE
ADK TAIWAN Taipei CHINESE TAIPEI
Short List