Title Brand Product / Service Entrant Company Location Media Placement Location Award
B06 Use of Ambient Media: Large Scale
AIR MAX 95 COLLECTABLES
NIKE HK / NIKE
OGILVY & MATHER GROUP HONG KONG HONG KONG
Short List
A08 Charities, Public Health & Safety, Public Awareness Messages
LIFE CHARGER
GIFT OF LIFE FOUNDATION / LIFE CHARGER
DDB PHILIPPINES Taguig City THE PHILIPPINES DDB PHILIPPINES Taguig City THE PHILIPPINES
B05 Use of Ambient Media: Small Scale
MOTOREPELLENT: SAVING LIVES ONE RIDE AT A TIME
DUANG PRATEEP FOUNDATION / MOTOREPELLENT
BBDO BANGKOK THAILAND
Short List
B08 Use of Stunts
IQ TRASHCANS
CHINA ENVIRONMENTAL PROTECTION FOUNDATION / PUBLIC SERVICE
J. WALTER THOMPSON Shanghai CHINA
C02 Use of Mobile
QQ ALERT: EVERYONE IS RESCUER
QQ / INSTANT MESSAGING
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
Short List
C03 Use of Social Platforms
ONLINE PREDATOR
PERSATUAN KESEDARAN KOMUNITI SELANGOR / EMPOWER
M&C SAATCHI MALAYSIA Kuala Lumpur MALAYSIA
C01 Use of Digital Platforms
CAT STREET VIEW
HIROSHIMA PREFECTURE / HIROSHIMA TOURISM
I&S BBDO Tokyo JAPAN
A05 Media & Publications
THE VIRAL HANDKERCHIEF
NETFLIX JAPAN / HIBANA
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
A01 Fast Moving Consumer Goods
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
HAKUHODO KETTLE Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Bronze Spike
C04 Use of New Technology
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Silver Spike
D03 Use of Branded Content created for Digital or Social Media
LITTLE KITCHEN
FOODSTUFFS / NEW WORLD LITTLE KITCHEN
COLENSO BBDO Auckland NEW ZEALAND FCB MEDIA Auckland NEW ZEALAND
Short List
A03 Cars & Automotive Products & Services
MINI SONATA
HYUNDAI MOTOR COMPANY / SONATA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A02 Durable Consumer Goods
BECOMING PAPARAZZI
SAMSONITE / SAMSONITE RED
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
D02 Use of Co-Creation & User Generated Content
REBUILD
LEGO SINGAPORE / LEGO
IRIS SINGAPORE SINGAPORE
E01 Use of Integrated Media
MR.SNIFF
LOTTE CO. / ACUO
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
B01 Use of Screens
BACK HOME SCREENS
OPPO / MISSING CHILDREN CAMPAIGN
PUBLICIS SHANGHAI CHINA
B04 Use of Print
THE EMIRATES "TAKE OVER" LUGGAGE WRAP
EMIRATES GROUP HEADQUARTERS / EMIRATES AIRLINE
Y&R VIETNAM Ho Chi Minh City VIETNAM Y&R VIETNAM Ho Chi Minh City VIETNAM
B02 Use of Audio Platforms
SINGING NATURE
AVEX MANAGEMENT / NEW MUSIC PROMOTION FOR SHINICHI OSAWA
J. WALTER THOMPSON JAPAN Tokyo JAPAN
B07 Use of Events
PIANO OF UNIFICATION
MINISTRY OF UNIFICATION / MINISTRY OF UNIFICATION
CHEIL WORLDWIDE Seoul SOUTH KOREA
D01 Use of Brand or Product Integration into a Programme or Platform
STIRRING IN LOVE
NESTLÉ / NESCAFE
OGILVY & MATHER BEIJING CHINA
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
THE POWER BANK BOOK
DEVELOPMENT BANK OF THE PHILIPPINES / DBP ANNUAL REPORT
DENTSU JAYME SYFU Makati City THE PHILIPPINES DENTSU JAYME SYFU Makati City THE PHILIPPINES
A07 Corporate Image & Sponsorship
KIDS MOTOR SHOW
HYUNDAI MOTORS / CAR
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B03 Use of Outdoor
THE X-TREME GOLF CUP
NISSAN MOTOR CO. / X-TRAIL HYBRID
TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo JAPAN
Short List
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
A07 Corporate Image & Sponsorship
HAIR GROWTH STATION
MESOCARE-PLUS / HAIR GROWTH SHAMPOO
CREATIVE ORICOM Tokyo JAPAN CREATIVE ORICOM Tokyo JAPAN
A05 Media & Publications
MTV - THE JUNKYARD PROJECT
MTV - VIACOM / YOUTH CHANNEL CONTENT
VIZEUM INDIA Mumbai INDIA VIZEUM INDIA Mumbai INDIA
A03 Cars & Automotive Products & Services
MERCEDES HEADLINER
MERCEDES-BENZ TAIWAN / MERCEDES-BENZ SUV BRAND LAUNCH CAMPAIGN
MEC TAIWAN Taipei CHINESE TAIPEI MEC TAIWAN Taipei CHINESE TAIPEI
B02 Use of Audio Platforms
TEACHER AM
INDONESIA MENGAJAR / SERVICE
J. WALTER THOMPSON JAKARTA INDONESIA
D01 Use of Brand or Product Integration into a Programme or Platform
WHITE CANE DAY
THE SRI LANKA EYE DONATION SOCIETY / SRI LANKA EYE DONATION SOCIETY
LEO BURNETT SOLUTIONS Colombo SRI LANKA STARCOM WORLDWIDE SRI LANKA Colombo SRI LANKA
B01 Use of Screens
WHITE CANE DAY
THE SRI LANKA EYE DONATION SOCIETY / SRI LANKA EYE DONATION SOCIETY
LEO BURNETT SOLUTIONS Colombo SRI LANKA STARCOM WORLDWIDE SRI LANKA Colombo SRI LANKA
A02 Durable Consumer Goods
PICTURE BOOK WITHOUT PICTURES
FUJIFILM / PICTURE BOOK WITHOUT PICTURES
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
B07 Use of Events
THE LAST WISH
SAMSUNG / CORPORATE BRAND
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
B04 Use of Print
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland NEW ZEALAND
Short List
E01 Use of Integrated Media
CHANGE THEIR FATE
WILDLIFE RESERVES SINGAPORE / WILDLIFE CONSERVATION
POSSIBLE Singapore SINGAPORE
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE EMIRATES "TAKE OVER" LUGGAGE WRAP
EMIRATES GROUP HEADQUARTERS / EMIRATES AIRLINE
Y&R VIETNAM Ho Chi Minh City VIETNAM Y&R VIETNAM Ho Chi Minh City VIETNAM
C04 Use of New Technology
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA
A01 Fast Moving Consumer Goods
MR.SNIFF
LOTTE CO. / ACUO
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
D02 Use of Co-Creation & User Generated Content
RIGHT THE WRONG
SAMSUNG / SAMSUNG GALAXY S7
IRIS SINGAPORE SINGAPORE
Silver Spike
A08 Charities, Public Health & Safety, Public Awareness Messages
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL / WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
C01 Use of Digital Platforms
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL / WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
C03 Use of Social Platforms
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA MEC Kuala Lumpar MALAYSIA
Short List
D03 Use of Branded Content created for Digital or Social Media
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA MEC Kuala Lumpar MALAYSIA
B05 Use of Ambient Media: Small Scale
THE VIRAL HANDKERCHIEF
NETFLIX JAPAN / HIBANA
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
C02 Use of Mobile
SOS NETWORK
MAXIS BERHAD / MAXIS
OGILVY & MATHER GROUP HONG KONG HONG KONG
B08 Use of Stunts
HOMELESS BED COLLECTION
MEGAMAX / MOYAI / OUTLET FURNITURE WHOLESALER/NPO
OGILVY & MATHER JAPAN Tokyo JAPAN OGILVY & MATHER JAPAN Tokyo JAPAN
B06 Use of Ambient Media: Large Scale
INSTANT SHADES
PHOTO KANON / PREMIUM RANGE OF CAMERA SHOPS SPECIALIZING IN INSTANT CAMERAS.
OGILVY & MATHER JAPAN Tokyo JAPAN OGILVY & MATHER JAPAN Tokyo JAPAN
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
LIVE YOUR DREAMS FASTER
STANDARD CHARTERED BANK / STANDARD CHARTERED PRIORITY BANKING
OMD INDIA Mumbai INDIA OMD INDIA Mumbai INDIA
A03 Cars & Automotive Products & Services
GOING HOME
HYUNDAI MOTOR GROUP / VEHICLES PRODUCT & VEHICLES SERVICE
PLAYGROUND Seoul SOUTH KOREA
A07 Corporate Image & Sponsorship
MARRIAGE MARKET TAKEOVER
SK-II / SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN BE ON Copenhagen DENMARK
Bronze Spike