MUSEUM IN THE CLOUD

Grand Prix

Demo Film

Presentation Image

TitleMUSEUM IN THE CLOUD
ClientALL NIPPON AIRWAYS
Product/ServiceIS JAPAN COOL?
CategoryA07. Overall Aesthetic Design
EntrantENJIN Tokyo, JAPAN
Idea Creation ENJIN Tokyo, JAPAN
Production BIRDMAN Tokyo, JAPAN
Production 2 KIRAMEKI Tokyo, JAPAN

The Campaign

Art is a mirror that reflects the culture of a country. For many travelers, visiting art museums can be the highlight of any trip. As host country for the 2020 Olympics, Japan is attracting more and more visitors. Yet only 16% enjoy art during their stay in Japan. But that’s changing now. IJC MUSEUM is a 3D virtual museum created "in the cloud" that is accessible anywhere in the world to allow “firsthand” art experience. Works by leading artists representing Japan’s contemporary art scene — such as Yayoi Kusama, Tabaimo, and Hisashi Tenmyouya — include large sculptures and dismantled installations no longer on display in the real world and difficult to reproduce.

Creative Execution

The project began with an architect’s design for a real museum. Creating a “3D museum in the cloud” involved actual building engineering in full scale and texture, capturing the functionality of exhibition spaces. To reproduce artwork by seven leading Japanese artists in 3D virtual space, sculptures were digitalized using a 3D scanner, enhanced with super high-precision texture data captured through high-resolution photography. 2D artworks can be magnified, allowing visitors to view greater detail than with human vision. The virtual museum shows movies of the artists at work or speaking about their work, so visitors can experience art appreciation only available with digitalized exhibition. WebGL enables overwhelming 3D reproduction. Visitors can move freely inside the museum and see artworks in 360-degree panorama, just like being there. Photography can be prohibited in most museums in Japan, but here, visitors can freely take photographs of any work or post them on social networks.Since the virtual museum shows movies of artists at work or talking about their work, visitors can enjoy digital art appreciation.If you think only real art is fun, visit the “Art Trip” room to find really cool Japanese art museums. It’s an art guide for visitors to Japan.

Credits

Name Company Position
Shiro Nomura ENJIN Inc. CREATIVE DIRECTOR
Takeshi Yazaki ENJIN Inc. COMMUNICATION DESIGNER
Takayuki Nagai BIRDMAN CREATIVE DIRECTOR / ART DIRECTOR
Shudai Matsumoto BIRDMAN TECHNICAL DIRECTOR
Wookie Choi BIRDMAN DESIGNER
Ryota Mishima BIRDMAN DESIGNER
Takanori Kawai BIRDMAN FRONT END ENGINEER
Takayuki Komatsu BIRDMAN FRONT END ENGINEER
Yosuke Fujimoto BIRDMAN FRONT END ENGINEER
Masanori Nagamura BIRDMAN BACK END ENGINEER
Sho Kakazu BIRDMAN CG DESIGNER (web)
Yuta Yamada BIRDMAN CG DESIGNER (web)
Kanta Takeuchi BIRDMAN CAMERAMAN
Haruka Yokokawa BIRDMAN PROJECT MANAGER
Tomoaki Kumano kirameki Inc. PRODUCER
Makoto Yabuki TANGRAM MOVIE DIRECTOR
Yohei Takiguchi kirameki Inc. PROJECT MANAGER
Tsukasa Abe freelance CG DESIGNER (movie)
Hideki Inoue freelance CG DESIGNER (movie)
Seiya Ishii freelance CG DESIGNER (movie)
Taichi Okada freelance COMPOSITE
Takahisa Mitsumori mergrim MUSIC(movie)
Chiaki Noji freelance ART COORDINATOR
Eriko Kaji freelance PHOTOGRAPHER
Yoshinori Tamura ZERO C SEVEN 3D SCAN PRODUCER
Akio Takatsuka architecture atelier akio takatsuka ARCHITECTURAL SUPERVISOR
Daisuke Katayama All Nippon Airways Market Communication
Links
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