Winners & Shortlists
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Winners & Shortlists
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Grand Prix
Gold
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Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Download Shortlist PDF
Download Winners PDF
Title
Brand
Product / Service
Entrant Company
Location
Media Placement
Location
Award
A01 Fast Moving Consumer Goods
HOUSE OF LITTLE MOMENTS SEASON I & II
UNI PRESIDENT
UNI NOODLE
ADK TAIWAN Taipei
CHINESE TAIPEI
Short List
BREAKER BENCHES
NESTLÉ PHILIPPINES
KITKAT
J. WALTER THOMPSON PHILIPPINES
THE PHILIPPINES
Short List
6 PACK BAND
HINDUSTAN UNILEVER
BROOKE BOND RED LABEL TEA
MINDSHARE Mumbai
INDIA
Short List
DADS #SHARETHELOAD
PROCTER & GAMBLE INDIA
ARIEL MATIC
BBDO INDIA Mumbai
INDIA
Bronze
BREWTROLEUM
DB BREWERIES
DB EXPORT
PHD Auckland
NEW ZEALAND
Silver
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE
AUSTRALIA
Grand Prix
A02 Durable Consumer Goods
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Short List
A03 Cars & Automotive Products & Services
HEARTBEAT
LEXUS AUSTRALIA
FC
M&C SAATCHI Sydney
AUSTRALIA
Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
MAGIC MIRROR - GIRLS' EDUCATION DONATION CAMPAIGN
CJ
OLIVE YOUNG
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Short List
WRITE YOUR NAME IN KOREA
KOREA TOURISM ORGANIZATION
TOURISM
HS AD Seoul
SOUTH KOREA
Short List
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE
AUSTRALIA
Bronze
KFC - BEYOND NUMBER ONE
YUM!
KFC
MINDSHARE CHINA Shanghai
CHINA
Bronze
A05 Media & Publications
HEALING EXAM
EBS
EBS
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Bronze
LOVER BOY OR LAVALAVA BOYS? THE GREAT NZ AUDIENCE HEIST.
MAORI TELEVISION
GAME OF BROS
MEDIACOM NEW ZEALAND Auckland
NEW ZEALAND
Bronze
MORE THAN TV - DELIVERING CONTENT IN CONTEXT
BBC EARTH
ENTERTAINMENT
VIZEUM Singapore
SINGAPORE
Silver
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
GAYNZ
ANZ BANK AUSTRALIA
FINANCIAL
REVOLVER/WILL O'ROURKE Sydney
AUSTRALIA
Silver
A07 Corporate Image & Sponsorship
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE
FORSMAN & BODENFORS Gothenburg
SWEDEN
Bronze
A08 Charities, Public Health & Safety, Public Awareness Messages
FORWARD THE CURE
UHMPANG HOSPITAL FOUNDATION
UHMPANG HOSPITAL FOUNDATION
THE LEO BURNETT GROUP THAILAND Bangkok
THAILAND
Short List
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI
CHINA
Short List
WONDERFUL HOLD MUSIC
MYER
MYER
CLEMENGER BBDO MELBOURNE
AUSTRALIA
Short List
CHANGING ROOM
C&A
C&A
BEIJING DENTSU ADVERTISING Beijing
CHINA
Short List
DRYTUNES
DRY JULY
NOT DRINKING DURING JULY
CLEMENGER BBDO SYDNEY
AUSTRALIA
Short List
SMS LAST WORDS
GLOBAL ROAD SAFETY PARTNERSHIP
GLOBAL ROAD SAFETY PARTNERSHIP
HAVAS WORLDWIDE SHANGHAI
CHINA
Short List
#GODSAVETHEOCEAN
SPROUTS ENVIRONMENT TRUST
GANESHA IDOL
OGILVY & MATHER MUMBAI
INDIA
Short List
THE HUMAN TEST
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE
AUSTRALIA
Silver
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL
WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland
NEW ZEALAND
Silver
LIFE SAVING STICKERS
AUSTRALIA ROAD SAFETY FOUNDATION
LIFE SAVING STICKERS
GPY&R Brisbane
AUSTRALIA
Silver
B01 Use of Screens
GILLETTE CHINA – USING VIRTUAL REALITY TO DRIVE BRAND REAPPRAISAL
PROCTER & GAMBLE
GILLETTE FUSION PROGLIDE RAZOR
MEDIACOM Shanghai
CHINA
Short List
GOING HOME
HYUNDAI MOTOR GROUP
VEHICLES PRODUCT & VEHICLES SERVICE
PLAYGROUND Seoul
SOUTH KOREA
Short List
B02 Use of Audio Platforms
AMERICAN CLASSICS
KRISPY KREME
KRISPY KREME DOUGHNUTS
TBWA\SYDNEY
AUSTRALIA
Short List
DRYTUNES
DRY JULY
NOT DRINKING DURING JULY
CLEMENGER BBDO SYDNEY
AUSTRALIA
Bronze
B03 Use of Outdoor
THE X-TREME GOLF CUP
NISSAN MOTOR CO.
X-TRAIL HYBRID
TBWA\HAKUHODO Tokyo
JAPAN
Short List
B04 Use of Print
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland
NEW ZEALAND
Short List
B05 Use of Ambient Media: Small Scale
MOTOREPELLENT: SAVING LIVES ONE RIDE AT A TIME
DUANG PRATEEP FOUNDATION
MOTOREPELLENT
BBDO BANGKOK
THAILAND
Short List
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST
KIT KAT
J. WALTER THOMPSON JAPAN Tokyo
JAPAN
Short List
PAPER SOCKS IN THE SHOES
SOSU CO.
MIHARA YASUHIRO SOCKS
J. WALTER THOMPSON JAPAN Tokyo
JAPAN
Short List
DONATE YOUR SIGNATURE
UNESCO NGO JAPAN
ILLITERACY AWARENESS
BEACON/LEO BURNETT Tokyo
JAPAN
Short List
MASK OF SOCIABILITY
DIAGEO KIRIN
SMIRNOFF ICE
BEACON/LEO BURNETT Tokyo
JAPAN
Short List
SNICKERS DON'T DRIVE HUNGRY
MARS PHILIPPINES
SNICKERS
BBDO GUERRERO Makati City
THE PHILIPPINES
Short List
ANCHOR X-RAY CASTS
FONTERRA BRANDS NEW ZEALAND, ANCHOR
ANCHOR MILK
COLENSO BBDO Auckland
NEW ZEALAND
Silver
LIFE SAVING STICKERS
AUSTRALIA ROAD SAFETY FOUNDATION
LIFE SAVING STICKERS
GPY&R Brisbane
AUSTRALIA
Gold Spike
B06 Use of Ambient Media: Large Scale
AIR MAX 95 COLLECTABLES
NIKE HK
NIKE
OGILVY & MATHER GROUP HONG KONG
HONG KONG
Short List
SMS LAST WORDS
GLOBAL ROAD SAFETY PARTNERSHIP
GLOBAL ROAD SAFETY PARTNERSHIP
HAVAS WORLDWIDE SHANGHAI
CHINA
Short List
OPEN ROAD PROJECT
TOYOTA
TOYOTA I-ROAD
DENTSU INC. Tokyo
JAPAN
Short List
BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
PETA ASIA
OGILVY & MATHER Bangkok
THAILAND
Short List
BREAKER BENCHES
NESTLÉ PHILIPPINES
KITKAT
J. WALTER THOMPSON PHILIPPINES
THE PHILIPPINES
Bronze
BREWTROLEUM
DB BREWERIES
DB EXPORT
PHD Auckland
NEW ZEALAND
Bronze
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE
AUSTRALIA
Bronze
B07 Use of Events
TURD TALKS
SILID ARALAN
TURD TALKS
Y&R PHILIPPINES Manila
THE PHILIPPINES
Short List
DIRTY WATERCOLOR
ABS CBN FOUNDATION
ABS CBN FOUNDATION
TBWA\SANTIAGO MANGADA PUNO Makati City
THE PHILIPPINES
Short List
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID
ASATSU-DK Tokyo
JAPAN
Bronze
B08 Use of Stunts
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland
NEW ZEALAND
Short List
HUNTSMAN CONDOMS – PETA PRANKS HUNTERS
PETA ASIA
ANIMAL RIGHTS (PETA ASIA)
MULLENLOWE SINGAPORE
SINGAPORE
Bronze
BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
PETA ASIA
OGILVY & MATHER Bangkok
THAILAND
Silver
BREWTROLEUM
DB BREWERIES
DB EXPORT
PHD Auckland
NEW ZEALAND
Gold Spike
C01 Use of Digital Platforms
KFC - BEYOND NUMBER ONE
YUM!
KFC
MINDSHARE CHINA Shanghai
CHINA
Short List
MORE THAN TV - DELIVERING CONTENT IN CONTEXT
BBC EARTH
ENTERTAINMENT
VIZEUM Singapore
SINGAPORE
Bronze
CAMPBELL'S SOUPTUBE
CAMPBELL ARNOTT'S
FOOD
TKT SYDNEY
AUSTRALIA
Bronze
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL
WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland
NEW ZEALAND
Gold Spike
C02 Use of Mobile
QQ ALERT: EVERYONE IS RESCUER
QQ
INSTANT MESSAGING
TENCENT Shenzhen
CHINA
Short List
CLEAN & CLEAR MIRROR TEXT VIDEO
JOHNSON & JOHNSON
FACE WASH FOR TEENAGERS
DDB GROUP SINGAPORE
SINGAPORE
Short List
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST
KIT KAT
J. WALTER THOMPSON JAPAN Tokyo
JAPAN
Short List
SUNCORP STUFFIES
SUNCORP
INSURANCE
GPY&R Brisbane
AUSTRALIA
Bronze
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION
FUJI APPLE
HAKUHODO KETTLE Tokyo
JAPAN
Gold Spike
C03 Use of Social Platforms
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD.
DUNLOPILLO
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur
MALAYSIA
Short List
CANON INSTAZOOM
CANON SINGAPORE.
CANON POWERSHOT SX60 HS
DENTSU SINGAPORE
SINGAPORE
Short List
YOU'RE ACCEPTED
MINUS 18
LBGT YOUTH SUPPORT
GPY&R Melbourne
AUSTRALIA
Short List
THE STORY OF AN UNBORN CHILD - CHAMKI
HINDUSTAN UNILEVER
HAND WASH
PHD INDIA Mumbai
INDIA
Short List
SWACHH AADAT SWACHH BHARAT
HINDUSTAN UNILEVER
HUL PRODUCTS
PHD INDIA Mumbai
INDIA
Short List
THREE SECONDS THAT REVOLUTIONISED RETAIL
TARGET AUSTRALIA
TARGET AUSTRALIA
SAPIENTNITRO Southbank, Vic
AUSTRALIA
Bronze
ARIEL - LAUNDRY LESSONS FOR DADS
PROCTER & GAMBLE
ARIEL
MEDIACOM Mumbai
INDIA
Bronze
C04 Use of New Technology
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Short List
MAGIC MIRROR - GIRLS' EDUCATION DONATION CAMPAIGN
CJ
OLIVE YOUNG
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Short List
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE
AUSTRALIA
Silver
D01 Use of Brand or Product Integration into a Programme or Platform
TAKEOVER
HP
HP OMEN
FRED & FARID SHANGHAI
CHINA
Short List
V ENERGY JONO VS BEN
FRUCOR BEVERAGES
V ENERGY DRINK
OMD NEW ZEALAND Auckland
NEW ZEALAND
Silver
HOUSE OF LITTLE MOMENTS SEASON I & II
UNI PRESIDENT
UNI NOODLE
ADK TAIWAN Taipei
CHINESE TAIPEI
Silver
D02 Use of Co-Creation & User Generated Content
#HELLOWORLDRELAY
HELLOWORLD
TRAVEL AGENT
OMD SYDNEY
AUSTRALIA
Bronze
RIGHT THE WRONG
SAMSUNG
SAMSUNG GALAXY S7
IRIS SINGAPORE
SINGAPORE
Silver
D03 Use of Branded Content created for Digital or Social Media
LITTLE KITCHEN
FOODSTUFFS
NEW WORLD LITTLE KITCHEN
COLENSO BBDO Auckland
NEW ZEALAND
Short List
PRIUS! PARTS CHARACTERS
TOYOTA
PRIUS
DENTSU INC. Tokyo
JAPAN
Short List
COCA-COLA: SHARE A COKE; SHARE A DRAMA
COCA-COLA
NON-ALCOHOLIC BEVERAGE
STARCOM MEDIAVEST GROUP Shanghai
CHINA
Short List
#NOTCOMINGSOON
LOUIS XIII
COGNAC / SPIRIT
FRED & FARID SHANGHAI
CHINA
Bronze
6 PACK BAND
HINDUSTAN UNILEVER
BROOKE BOND RED LABEL TEA
MINDSHARE Mumbai
INDIA
Bronze
E01 Use of Integrated Media
SWACHH AADAT SWACHH BHARAT
HINDUSTAN UNILEVER
HUL PRODUCTS
PHD INDIA Mumbai
INDIA
Short List
HELP A CHILD REACH 5 - CHAMKI: THE FUTURE CHILD
HINDUSTAN UNILEVER
LIFEBUOY
MINDSHARE Mumbai
INDIA
Short List
HOUSE OF LITTLE MOMENTS SEASON I & II
UNI PRESIDENT
UNI NOODLE
ADK TAIWAN Taipei
CHINESE TAIPEI
Short List
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland
NEW ZEALAND
Silver
V ENERGY JONO VS BEN
FRUCOR BEVERAGES
V ENERGY DRINK
OMD NEW ZEALAND Auckland
NEW ZEALAND
Silver
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE
AUSTRALIA
Silver
DADS #SHARETHELOAD (INTEGRATED)
PROCTER & GAMBLE INDIA
ARIEL MATIC
BBDO INDIA Mumbai
INDIA
Gold Spike
A01 Fast Moving Consumer Goods
HOUSE OF LITTLE MOMENTS SEASON I & II
UNI PRESIDENT / UNI NOODLE
ADK TAIWAN Taipei
CHINESE TAIPEI
Short List
BREAKER BENCHES
NESTLÉ PHILIPPINES / KITKAT
J. WALTER THOMPSON PHILIPPINES
THE PHILIPPINES
Short List
6 PACK BAND
HINDUSTAN UNILEVER / BROOKE BOND RED LABEL TEA
MINDSHARE Mumbai
INDIA
Short List
DADS #SHARETHELOAD
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai
INDIA
Bronze
BREWTROLEUM
DB BREWERIES / DB EXPORT
PHD Auckland
NEW ZEALAND
Silver
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE
AUSTRALIA
Grand Prix
A02 Durable Consumer Goods
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Short List
A03 Cars & Automotive Products & Services
HEARTBEAT
LEXUS AUSTRALIA / FC
M&C SAATCHI Sydney
AUSTRALIA
Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
MAGIC MIRROR - GIRLS' EDUCATION DONATION CAMPAIGN
CJ / OLIVE YOUNG
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Short List
WRITE YOUR NAME IN KOREA
KOREA TOURISM ORGANIZATION / TOURISM
HS AD Seoul
SOUTH KOREA
Short List
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE
AUSTRALIA
Bronze
KFC - BEYOND NUMBER ONE
YUM! / KFC
MINDSHARE CHINA Shanghai
CHINA
Bronze
A05 Media & Publications
HEALING EXAM
EBS / EBS
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Bronze
LOVER BOY OR LAVALAVA BOYS? THE GREAT NZ AUDIENCE HEIST.
MAORI TELEVISION / GAME OF BROS
MEDIACOM NEW ZEALAND Auckland
NEW ZEALAND
Bronze
MORE THAN TV - DELIVERING CONTENT IN CONTEXT
BBC EARTH / ENTERTAINMENT
VIZEUM Singapore
SINGAPORE
Silver
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
GAYNZ
ANZ BANK AUSTRALIA / FINANCIAL
REVOLVER/WILL O'ROURKE Sydney
AUSTRALIA
Silver
A07 Corporate Image & Sponsorship
MARRIAGE MARKET TAKEOVER
SK-II / SKINCARE
FORSMAN & BODENFORS Gothenburg
SWEDEN
Bronze
A08 Charities, Public Health & Safety, Public Awareness Messages
FORWARD THE CURE
UHMPANG HOSPITAL FOUNDATION / UHMPANG HOSPITAL FOUNDATION
THE LEO BURNETT GROUP THAILAND Bangkok
THAILAND
Short List
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING / CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI
CHINA
Short List
WONDERFUL HOLD MUSIC
MYER / MYER
CLEMENGER BBDO MELBOURNE
AUSTRALIA
Short List
CHANGING ROOM
C&A / C&A
BEIJING DENTSU ADVERTISING Beijing
CHINA
Short List
DRYTUNES
DRY JULY / NOT DRINKING DURING JULY
CLEMENGER BBDO SYDNEY
AUSTRALIA
Short List
SMS LAST WORDS
GLOBAL ROAD SAFETY PARTNERSHIP / GLOBAL ROAD SAFETY PARTNERSHIP
HAVAS WORLDWIDE SHANGHAI
CHINA
Short List
#GODSAVETHEOCEAN
SPROUTS ENVIRONMENT TRUST / GANESHA IDOL
OGILVY & MATHER MUMBAI
INDIA
Short List
THE HUMAN TEST
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE
AUSTRALIA
Silver
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL / WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland
NEW ZEALAND
Silver
LIFE SAVING STICKERS
AUSTRALIA ROAD SAFETY FOUNDATION / LIFE SAVING STICKERS
GPY&R Brisbane
AUSTRALIA
Silver
B01 Use of Screens
GILLETTE CHINA – USING VIRTUAL REALITY TO DRIVE BRAND REAPPRAISAL
PROCTER & GAMBLE / GILLETTE FUSION PROGLIDE RAZOR
MEDIACOM Shanghai
CHINA
Short List
GOING HOME
HYUNDAI MOTOR GROUP / VEHICLES PRODUCT & VEHICLES SERVICE
PLAYGROUND Seoul
SOUTH KOREA
Short List
B02 Use of Audio Platforms
AMERICAN CLASSICS
KRISPY KREME / KRISPY KREME DOUGHNUTS
TBWA\SYDNEY
AUSTRALIA
Short List
DRYTUNES
DRY JULY / NOT DRINKING DURING JULY
CLEMENGER BBDO SYDNEY
AUSTRALIA
Bronze
B03 Use of Outdoor
THE X-TREME GOLF CUP
NISSAN MOTOR CO. / X-TRAIL HYBRID
TBWA\HAKUHODO Tokyo
JAPAN
Short List
B04 Use of Print
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland
NEW ZEALAND
Short List
B05 Use of Ambient Media: Small Scale
MOTOREPELLENT: SAVING LIVES ONE RIDE AT A TIME
DUANG PRATEEP FOUNDATION / MOTOREPELLENT
BBDO BANGKOK
THAILAND
Short List
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo
JAPAN
Short List
PAPER SOCKS IN THE SHOES
SOSU CO. / MIHARA YASUHIRO SOCKS
J. WALTER THOMPSON JAPAN Tokyo
JAPAN
Short List
DONATE YOUR SIGNATURE
UNESCO NGO JAPAN / ILLITERACY AWARENESS
BEACON/LEO BURNETT Tokyo
JAPAN
Short List
MASK OF SOCIABILITY
DIAGEO KIRIN / SMIRNOFF ICE
BEACON/LEO BURNETT Tokyo
JAPAN
Short List
SNICKERS DON'T DRIVE HUNGRY
MARS PHILIPPINES / SNICKERS
BBDO GUERRERO Makati City
THE PHILIPPINES
Short List
ANCHOR X-RAY CASTS
FONTERRA BRANDS NEW ZEALAND, ANCHOR / ANCHOR MILK
COLENSO BBDO Auckland
NEW ZEALAND
Silver
LIFE SAVING STICKERS
AUSTRALIA ROAD SAFETY FOUNDATION / LIFE SAVING STICKERS
GPY&R Brisbane
AUSTRALIA
Gold Spike
B06 Use of Ambient Media: Large Scale
AIR MAX 95 COLLECTABLES
NIKE HK / NIKE
OGILVY & MATHER GROUP HONG KONG
HONG KONG
Short List
SMS LAST WORDS
GLOBAL ROAD SAFETY PARTNERSHIP / GLOBAL ROAD SAFETY PARTNERSHIP
HAVAS WORLDWIDE SHANGHAI
CHINA
Short List
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo
JAPAN
Short List
BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS / PETA ASIA
OGILVY & MATHER Bangkok
THAILAND
Short List
BREAKER BENCHES
NESTLÉ PHILIPPINES / KITKAT
J. WALTER THOMPSON PHILIPPINES
THE PHILIPPINES
Bronze
BREWTROLEUM
DB BREWERIES / DB EXPORT
PHD Auckland
NEW ZEALAND
Bronze
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE
AUSTRALIA
Bronze
B07 Use of Events
TURD TALKS
SILID ARALAN / TURD TALKS
Y&R PHILIPPINES Manila
THE PHILIPPINES
Short List
DIRTY WATERCOLOR
ABS CBN FOUNDATION / ABS CBN FOUNDATION
TBWA\SANTIAGO MANGADA PUNO Makati City
THE PHILIPPINES
Short List
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION / TOYOTA HYBRID
ASATSU-DK Tokyo
JAPAN
Bronze
B08 Use of Stunts
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland
NEW ZEALAND
Short List
HUNTSMAN CONDOMS – PETA PRANKS HUNTERS
PETA ASIA / ANIMAL RIGHTS (PETA ASIA)
MULLENLOWE SINGAPORE
SINGAPORE
Bronze
BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS / PETA ASIA
OGILVY & MATHER Bangkok
THAILAND
Silver
BREWTROLEUM
DB BREWERIES / DB EXPORT
PHD Auckland
NEW ZEALAND
Gold Spike
C01 Use of Digital Platforms
KFC - BEYOND NUMBER ONE
YUM! / KFC
MINDSHARE CHINA Shanghai
CHINA
Short List
MORE THAN TV - DELIVERING CONTENT IN CONTEXT
BBC EARTH / ENTERTAINMENT
VIZEUM Singapore
SINGAPORE
Bronze
CAMPBELL'S SOUPTUBE
CAMPBELL ARNOTT'S / FOOD
TKT SYDNEY
AUSTRALIA
Bronze
AMNESTY INTERNATIONAL UNBLOCKER
AMNESTY INTERNATIONAL / WORLD DAY AGAINST CYBER CENSORSHIP
COLENSO BBDO Auckland
NEW ZEALAND
Gold Spike
C02 Use of Mobile
QQ ALERT: EVERYONE IS RESCUER
QQ / INSTANT MESSAGING
TENCENT Shenzhen
CHINA
Short List
CLEAN & CLEAR MIRROR TEXT VIDEO
JOHNSON & JOHNSON / FACE WASH FOR TEENAGERS
DDB GROUP SINGAPORE
SINGAPORE
Short List
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo
JAPAN
Short List
SUNCORP STUFFIES
SUNCORP / INSURANCE
GPY&R Brisbane
AUSTRALIA
Bronze
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
HAKUHODO KETTLE Tokyo
JAPAN
Gold Spike
C03 Use of Social Platforms
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur
MALAYSIA
Short List
CANON INSTAZOOM
CANON SINGAPORE. / CANON POWERSHOT SX60 HS
DENTSU SINGAPORE
SINGAPORE
Short List
YOU'RE ACCEPTED
MINUS 18 / LBGT YOUTH SUPPORT
GPY&R Melbourne
AUSTRALIA
Short List
THE STORY OF AN UNBORN CHILD - CHAMKI
HINDUSTAN UNILEVER / HAND WASH
PHD INDIA Mumbai
INDIA
Short List
SWACHH AADAT SWACHH BHARAT
HINDUSTAN UNILEVER / HUL PRODUCTS
PHD INDIA Mumbai
INDIA
Short List
THREE SECONDS THAT REVOLUTIONISED RETAIL
TARGET AUSTRALIA / TARGET AUSTRALIA
SAPIENTNITRO Southbank, Vic
AUSTRALIA
Bronze
ARIEL - LAUNDRY LESSONS FOR DADS
PROCTER & GAMBLE / ARIEL
MEDIACOM Mumbai
INDIA
Bronze
C04 Use of New Technology
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Short List
MAGIC MIRROR - GIRLS' EDUCATION DONATION CAMPAIGN
CJ / OLIVE YOUNG
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Short List
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE
AUSTRALIA
Silver
D01 Use of Brand or Product Integration into a Programme or Platform
TAKEOVER
HP / HP OMEN
FRED & FARID SHANGHAI
CHINA
Short List
V ENERGY JONO VS BEN
FRUCOR BEVERAGES / V ENERGY DRINK
OMD NEW ZEALAND Auckland
NEW ZEALAND
Silver
HOUSE OF LITTLE MOMENTS SEASON I & II
UNI PRESIDENT / UNI NOODLE
ADK TAIWAN Taipei
CHINESE TAIPEI
Silver
D02 Use of Co-Creation & User Generated Content
#HELLOWORLDRELAY
HELLOWORLD / TRAVEL AGENT
OMD SYDNEY
AUSTRALIA
Bronze
RIGHT THE WRONG
SAMSUNG / SAMSUNG GALAXY S7
IRIS SINGAPORE
SINGAPORE
Silver
D03 Use of Branded Content created for Digital or Social Media
LITTLE KITCHEN
FOODSTUFFS / NEW WORLD LITTLE KITCHEN
COLENSO BBDO Auckland
NEW ZEALAND
Short List
PRIUS! PARTS CHARACTERS
TOYOTA / PRIUS
DENTSU INC. Tokyo
JAPAN
Short List
COCA-COLA: SHARE A COKE; SHARE A DRAMA
COCA-COLA / NON-ALCOHOLIC BEVERAGE
STARCOM MEDIAVEST GROUP Shanghai
CHINA
Short List
#NOTCOMINGSOON
LOUIS XIII / COGNAC / SPIRIT
FRED & FARID SHANGHAI
CHINA
Bronze
6 PACK BAND
HINDUSTAN UNILEVER / BROOKE BOND RED LABEL TEA
MINDSHARE Mumbai
INDIA
Bronze
E01 Use of Integrated Media
SWACHH AADAT SWACHH BHARAT
HINDUSTAN UNILEVER / HUL PRODUCTS
PHD INDIA Mumbai
INDIA
Short List
HELP A CHILD REACH 5 - CHAMKI: THE FUTURE CHILD
HINDUSTAN UNILEVER / LIFEBUOY
MINDSHARE Mumbai
INDIA
Short List
HOUSE OF LITTLE MOMENTS SEASON I & II
UNI PRESIDENT / UNI NOODLE
ADK TAIWAN Taipei
CHINESE TAIPEI
Short List
MCWHOPPER
BURGER KING / FAST FOOD RESTAURANT
Y&R NZ Auckland
NEW ZEALAND
Silver
V ENERGY JONO VS BEN
FRUCOR BEVERAGES / V ENERGY DRINK
OMD NEW ZEALAND Auckland
NEW ZEALAND
Silver
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE
AUSTRALIA
Silver
DADS #SHARETHELOAD (INTEGRATED)
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai
INDIA
Gold Spike
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