TOUCHABLE INK

Grand Prix

Case Film

Presentation Image

TitleTOUCHABLE INK
ClientTHAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
Product/ServiceTOUCHABLE INK
CategoryD01. Health & Wellness: Corporate Image & Communication
EntrantJ. WALTER THOMPSON BANGKOK, THAILAND
Idea Creation J. WALTER THOMPSON BANGKOK, THAILAND
PR J. WALTER THOMPSON BANGKOK, THAILAND
Production THE FILM FACTORY Bangkok, THAILAND

The Campaign

Turn the normal laser printer to be braille-embossed printer and make the blind people be able to print braille documents by themselves and read at home with no limitation. To make this happen, Touchable Ink, the world-first printing ink invented exclusively for blind people is the real game changer.

Creative Execution

Samsung, the Chemistry professor from Thammasat University and Thailand Association of the Blind are collaborating to research, develop and have come up with innovative solution called “Touchable Ink” by adding embossing powder to the laser printing ink through chemical process. The users just simply replace the Touchable Ink cartridge to the current one, change the selected document to braille font type, print out and heat it with normal household heating devices like microwave or hair dryer. This special link will dilate and give an embossed effect, just like it’s printed out from the braille embosser and allow the blind people to be able to read by their fingers. We are now at the beginning of the journey, working hard is still in progress but we never stop and aim to complete it to give the life opportunity to all blind people.

This is the beginning of the journey to create real and meaningful social impact in order to change lives of more than 285 visually impaired people around the world to be able to live life equally like ordinary people with the ability to read by themselves. This can be happened thanks to the affordable printer equipped by Touchable Ink. With this ability, we do believe that it will increase endless opportunity for them to learn the world and empower them to create the world on their own with their imagination.

With our aim to create the sustainable change for visually impaired people to unlock their barrier and free their visualization to be able to read and learn the world by themselves. Samsung, as the leading company in Consumer Electronics & Innovation in the world, what we always do is to make things that can change the better living for people in the society under our belief “Accelerating discoveries and possibilities”.

Credits

Name Company Position
Matt Eastwood J.Walter Thompson New York Global Chief Creative Officer
Lo Sheung Yan J.Walter Thompson Shanghai Chairman, APAC Creative Council
Satit Jantawiwat J.Walter Thompson Bangkok Chief Creative Officer
Parattajariya Jalayanateja J.Walter Thompson Bangkok Managing Director
Supachai Toemtechatpong J.Walter Thompson Bangkok Creative Director
Nopharit Dusadeedumkoeng J.Walter Thompson Bangkok Associate Creative Director
Charnpanu Suchaxaya J.Walter Thompson Bangkok Art Director
Hansa Wongsiripitack J.Walter Thompson Bangkok SEA Director of Digital
Pakrudee Yongsuvimol J.Walter Thompson Bangkok Brand Team Leader
Bhasit Pattanapan J.Walter Thompson Bangkok Group Account Director
Ponpat Rachatamutha J.Walter Thompson Bangkok Project Manager
Prin Thanapisitikul J.Walter Thompson Bangkok Communication Planner
Pichet Rujivararat J.Walter Thompson Bangkok Graphic Designer
Ronnatouch Pomee J.Walter Thompson Bangkok Digital Technology Manager
Jiraporn Channawach J.Walter Thompson Bangkok Agency Producer
Panrutai Amattayakul J.Walter Thompson Bangkok Secretary to CCO
Nattianan Vanichchanant J.Walter Thompson Bangkok Head of PR
Pinjavee Rienmora J.Walter Thompson Bangkok PR Executive
Pen-ek Ratanaruang The Film Factory Ltd. Director
Rewat Vorarat The Film Factory Ltd. Executive Producer
Phuangphaka Rutimanon The Film Factory Ltd. Producer
Nittaya Tanprasitwat The Film Factory Ltd. Editor
Chankit Chamnivikaipong The Film Factory Ltd. Director of Photography
Arthur Lam The Post Bangkok Colorist
Chattawat Eaumkeb Wild At Heart Co., Ltd. Sound Designer
Kanin Upanun Wild At Heart Co., Ltd. Audio Engineer
Amornbhong Methakunvudh Wild At Heart Co., Ltd. Music Producer
Patthamon Pongchaiprasert Wild At Heart Co., Ltd. Music Arranger
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