Title	TOUCHABLE INK
Client	THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
Product / Service	TOUCHABLE INK
Category	A02. Creative Innovation
Entrant	J. WALTER THOMPSON BANGKOK, THAILAND
Idea Creation	J. WALTER THOMPSON BANGKOK, THAILAND
PR	J. WALTER THOMPSON BANGKOK, THAILAND
Production	THE FILM FACTORY Bangkok, THAILAND

Credits

Name	Company	Position
Matt Eastwood	J.Walter Thompson New York	Global Chief Creative Officer
Lo Sheung Yan	J.Walter Thompson Shanghai	Chairman, APAC Creative Council
Satit Jantawiwat	J.Walter Thompson Bangkok	Chief Creative Officer
Parattajariya Jalayanateja	J.Walter Thompson Bangkok	Managing Director
Supachai Toemtechatpong	J.Walter Thompson Bangkok	Creative Director
Nopharit Dusadeedumkoeng	J.Walter Thompson Bangkok	Associate Creative Director
Charnpanu Suchaxaya	J.Walter Thompson Bangkok	Art Director
Hansa Wongsiripitack	J.Walter Thompson Bangkok	SEA Director of Digital
Pakrudee Yongsuvimol	J.Walter Thompson Bangkok	Brand Team Leader
Bhasit Pattanapan	J.Walter Thompson Bangkok	Group Account Director
Ponpat Rachatamutha	J.Walter Thompson Bangkok	Project Manager
Prin Thanapisitikul	J.Walter Thompson Bangkok	Communication Planner
Pichet Rujivararat	J.Walter Thompson Bangkok	Graphic Designer
Ronnatouch Pomee	J.Walter Thompson Bangkok	Digital Technology Manager
Jiraporn Channawach	J.Walter Thompson Bangkok	Agency Producer
Panrutai Amattayakul	J.Walter Thompson Bangkok	Secretary to CCO
Nattianan Vanichchanant	J.Walter Thompson Bangkok	Head of PR
Pinjavee Rienmora	J.Walter Thompson Bangkok	PR Executive
Pen-ek Ratanaruang	The Film Factory Ltd.	Director
Rewat Vorarat	The Film Factory Ltd.	Executive Producer
Phuangphaka Rutimanon	The Film Factory Ltd.	Producer
Nittaya Tanprasitwat	The Film Factory Ltd.	Editor
Chankit Chamnivikaipong	The Film Factory Ltd.	Director of Photography
Arthur Lam	The Post Bangkok	Colorist
Chattawat Eaumkeb	Wild At Heart Co., Ltd.	Sound Designer
Kanin Upanun	Wild At Heart Co., Ltd.	Audio Engineer
Amornbhong Methakunvudh	Wild At Heart Co., Ltd.	Music Producer
Patthamon Pongchaiprasert	Wild At Heart Co., Ltd.	Music Arranger

The Campaign

With the intention to make change happened to more than 285 blind people around the world by giving them the opportunity, quality and equality of living like normal people, Touchable Ink will give them the full ability to read by themselves in order to unlock their potential by just using with the ordinary printers they can afford. Turn the normal laser printer to be braille-embossed printer and make the blind people be able to print braille documents by themselves and read at home with no limitation. To make this happen, Touchable Ink, the world-first printing ink breakthroughly invented for blind people is the game changer.

Creative Execution

The major component of the touchable Ink are the laser printer and extra fine embossing powder as a toner. The key technique we are on progress developing is to reduce the size of the embossing powder’s particle to be as same as the toner which are 1/20 of hair dimension. The special additives will be added to catalyze the electric charge and increase the better raising effect as a result. Then, the ink itself will be fused with heat after printing process and created the raised surface similar to the raised embossing on paper made with pressure and an embossing tool. With this innovation, it will allow users to just simply replace the toner with Touchable Ink, print out and heat it. Currently, we are at the beginning of the developing process with 1st prototype stage to test for further adjustment.

This is the beginning of the journey to create real and meaningful social impact in order to change lives of more than 285 visually impaired people around the world to be able to live life equally like ordinary people with the ability to read by themselves. This can be happened thanks to the affordable printer equipped by Touchable Ink. With this ability, we do believe that it will increase endless opportunity for them to learn the world and empower them to create the world on their own with their imagination.

Nowadays, many different kinds of technology have been innovated to help blind people to visualize the world, from mobile app, virtual pencil, watch to glasses. However, these technologies have limitation to provide simple requirement they truly want – to be able to read by themselves with their fingers. Only basic device that allow them to do is the ‘braille embosser’ but it’s incredibly expensive and limited to access. Therefore, our challenge is to come up with “real innovation” solution that can commoditize the braille embosser so the blind people can simply afford and access to as much as possible. Supporting Webpage