TOUCHABLE INK

Grand Prix
TitleTOUCHABLE INK
ClientTHAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
Product/ServiceTOUCHABLE INK
CategoryA02. Creative Innovation
EntrantJ. WALTER THOMPSON BANGKOK, THAILAND
Idea Creation J. WALTER THOMPSON BANGKOK, THAILAND
PR J. WALTER THOMPSON BANGKOK, THAILAND
Production THE FILM FACTORY Bangkok, THAILAND

The Campaign

With the intention to make change happened to more than 285 blind people around the world by giving them the opportunity, quality and equality of living like normal people, Touchable Ink will give them the full ability to read by themselves in order to unlock their potential by just using with the ordinary printers they can afford. Turn the normal laser printer to be braille-embossed printer and make the blind people be able to print braille documents by themselves and read at home with no limitation. To make this happen, Touchable Ink, the world-first printing ink breakthroughly invented for blind people is the game changer.

Creative Execution

The major component of the touchable Ink are the laser printer and extra fine embossing powder as a toner. The key technique we are on progress developing is to reduce the size of the embossing powder’s particle to be as same as the toner which are 1/20 of hair dimension. The special additives will be added to catalyze the electric charge and increase the better raising effect as a result. Then, the ink itself will be fused with heat after printing process and created the raised surface similar to the raised embossing on paper made with pressure and an embossing tool. With this innovation, it will allow users to just simply replace the toner with Touchable Ink, print out and heat it. Currently, we are at the beginning of the developing process with 1st prototype stage to test for further adjustment.

This is the beginning of the journey to create real and meaningful social impact in order to change lives of more than 285 visually impaired people around the world to be able to live life equally like ordinary people with the ability to read by themselves. This can be happened thanks to the affordable printer equipped by Touchable Ink. With this ability, we do believe that it will increase endless opportunity for them to learn the world and empower them to create the world on their own with their imagination.

Nowadays, many different kinds of technology have been innovated to help blind people to visualize the world, from mobile app, virtual pencil, watch to glasses. However, these technologies have limitation to provide simple requirement they truly want – to be able to read by themselves with their fingers. Only basic device that allow them to do is the ‘braille embosser’ but it’s incredibly expensive and limited to access. Therefore, our challenge is to come up with “real innovation” solution that can commoditize the braille embosser so the blind people can simply afford and access to as much as possible.

Credits

Name Company Position
Matt Eastwood J.Walter Thompson New York Global Chief Creative Officer
Lo Sheung Yan J.Walter Thompson Shanghai Chairman, APAC Creative Council
Satit Jantawiwat J.Walter Thompson Bangkok Chief Creative Officer
Parattajariya Jalayanateja J.Walter Thompson Bangkok Managing Director
Supachai Toemtechatpong J.Walter Thompson Bangkok Creative Director
Nopharit Dusadeedumkoeng J.Walter Thompson Bangkok Associate Creative Director
Charnpanu Suchaxaya J.Walter Thompson Bangkok Art Director
Hansa Wongsiripitack J.Walter Thompson Bangkok SEA Director of Digital
Pakrudee Yongsuvimol J.Walter Thompson Bangkok Brand Team Leader
Bhasit Pattanapan J.Walter Thompson Bangkok Group Account Director
Ponpat Rachatamutha J.Walter Thompson Bangkok Project Manager
Prin Thanapisitikul J.Walter Thompson Bangkok Communication Planner
Pichet Rujivararat J.Walter Thompson Bangkok Graphic Designer
Ronnatouch Pomee J.Walter Thompson Bangkok Digital Technology Manager
Jiraporn Channawach J.Walter Thompson Bangkok Agency Producer
Panrutai Amattayakul J.Walter Thompson Bangkok Secretary to CCO
Nattianan Vanichchanant J.Walter Thompson Bangkok Head of PR
Pinjavee Rienmora J.Walter Thompson Bangkok PR Executive
Pen-ek Ratanaruang The Film Factory Ltd. Director
Rewat Vorarat The Film Factory Ltd. Executive Producer
Phuangphaka Rutimanon The Film Factory Ltd. Producer
Nittaya Tanprasitwat The Film Factory Ltd. Editor
Chankit Chamnivikaipong The Film Factory Ltd. Director of Photography
Arthur Lam The Post Bangkok Colorist
Chattawat Eaumkeb Wild At Heart Co., Ltd. Sound Designer
Kanin Upanun Wild At Heart Co., Ltd. Audio Engineer
Amornbhong Methakunvudh Wild At Heart Co., Ltd. Music Producer
Patthamon Pongchaiprasert Wild At Heart Co., Ltd. Music Arranger
Links
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