Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
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Title Brand Product / Service Entrant Company Location PR Location Award
A01 Food & Drink
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA
MIRINDA		 BBDO INDIA Gurgaon INDIA
Short List
A02 Other FMCG
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER & GAMBLE JAPAN K.K.
JOY		 DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
Short List
A03 Healthcare
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL
LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)		 LOCOMO CHALLENGE COUNCIL Tokyo JAPAN HAKUHODO INC.
Tokyo
J. PUBLIC RELATIONS
Tokyo
OZMA
Tokyo
 JAPAN
Silver
A05 Automotive
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY
HYUNDAI PR		 HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
Silver
A06 Retail
FLIPKART #PENGUINDADS
FLIPKART INTERNET PVT. LTD.
E-COMMERCE SITE		 DENTSU WEBCHUTNEY Bangalore INDIA PERFECT RELATIONS
Delhi
 INDIA
Short List
A07 Travel
PALAU PLEDGE
PALAU LEGACY PROJECT
PALAU PLEDGE		 HOST/HAVAS Sydney AUSTRALIA RED AGENCY
Sydney
 AUSTRALIA

Gold Spike
A09 Media / Entertainment
GIRL FROM NOWHERE
GRAMMY
SERIES		 SOUR BANGKOK THAILAND SOUR BANGKOK
Bangkok
GMM GRAMMY
 THAILAND
Short List
A11 Consumer Services
BLACK SPOT CAMPAIGN
TAIWAN STAR TELECOM CO., LTD.
TAIWAN STAR TELECOM CO., LTD.		 X-LINE CO. LTD Taipei CHINESE TAIPEI
Bronze
A12 Not-for-profit / Charity / Government
PROJECT REVOICE
THE ALS ASSOCIATION
PROJECT REVOICE		 BWM DENTSU Sydney AUSTRALIA HAYSTAC
Sydney
 AUSTRALIA
Short List
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY
BUSAN METROPOLITAN POLICE AGENCY		 CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
 SOUTH KOREA
Bronze
RE:SCAM
NETSAFE
CYBER SECURITY		 DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND
Auckland
MANGO
Auckland
 NEW ZEALAND
Silver
WHERE'S THE DNA?
GORDON THOMAS HONEYWELL
GOVERNMENT AFFAIRS CONSULTING		 OGILVY INDIA Gurgaon INDIA OGILVY INDIA
Gurgaon
 INDIA
Short List
B02 Public Affairs & Lobbying
CHANGE THE CLAP
APTN
TRANSGENDER RIGHTS		 BBDO PAKISTAN Lahore PAKISTAN MINT PR AND IMAGE CONSULTANCY
Lahore
 PAKISTAN
Silver
B04 Business Citizenship / Corporate Responsibility & Environmental
PROJECT FREE PERIOD
STAYFREE
SANITARY NAPKINS		 DDB MUDRA Mumbai INDIA DDB MUDRA
Mumbai
 INDIA
Bronze
PRIDE JERSEY
AIG JAPAN
CSR		 TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL
LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)		 LOCOMO CHALLENGE COUNCIL Tokyo JAPAN HAKUHODO INC.
Tokyo
J. PUBLIC RELATIONS
Tokyo
OZMA
Tokyo
 JAPAN
Short List
B07 Use of Events & Stunts
SPAMUSEMENT PARK PROJECT
BEPPU CITY
TOURISM PROMOTION		 DENTSU INC. Tokyo JAPAN DRILL
Tokyo
CATCHBALL
Tokyo
 JAPAN
Bronze
THE IKEA HUMAN CATALOGUE
IKEA
IKEA CATALOGUE		 BBH Singapore SINGAPORE BBH
Singapore
 SINGAPORE
Silver
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES		 BBDO PAKISTAN Lahore PAKISTAN MINT PR AND IMAGE CONSULTANCY
Lahore
 PAKISTAN
Short List
FRIED CHICKEN BATH BOMBS
KFC
KFC FRIED CHICKEN BATH BOMBS		 GEOMETRY GLOBAL Tokyo JAPAN ADK
Tokyo
 JAPAN
Bronze
SINDOOR KHELA - NO CONDITIONS APPLY
THE TIMES OF INDIA
NEWSPAPER		 FCBULKA Gurgaon INDIA
Short List
B08 Use of Celebrity, Influencers & Key Opinion Leaders
GIVE NOTHING TO RACISM
NEW ZEALAND HUMAN RIGHTS COMMISSION
HUMAN RIGHTS		 CLEMENGER BBDO WELLINGTON NEW ZEALAND

Gold Spike
B09 Sponsorship & Brand Partnership
SAY IT TIKA
VODAFONE NEW ZEALAND
BRAND		 FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND
Auckland
 NEW ZEALAND
Silver
PRIDE JERSEY
AIG JAPAN
CSR		 TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
B10 Launch / Re-launch
NEVER BEFORE BARBIE
MATTEL AUSTRALIA/NEW ZEALAND
BARBIE		 CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE
 AUSTRALIA
Short List
SIT IMPROPER
P&G
WHISPER ULTRA SOFT		 LEO BURNETT INDIA Mumbai INDIA
Short List
B11 Brand Voice & Strategic Storytelling
GIVE NOTHING TO RACISM
NEW ZEALAND HUMAN RIGHTS COMMISSION
HUMAN RIGHTS		 CLEMENGER BBDO WELLINGTON NEW ZEALAND
Silver
VICKS-TOUCH OF CARE
P&G
VICKS		 20:20 MSL Mumbai INDIA 20:20 MSL
Mumbai
 INDIA
Silver
FLIPKART #PENGUINDADS
FLIPKART INTERNET PVT. LTD.
E-COMMERCE SITE		 DENTSU WEBCHUTNEY Bangalore INDIA PERFECT RELATIONS
Delhi
 INDIA
Short List
B12 Content-led Engagement & Marketing
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA		 CLEMENGER BBDO SYDNEY AUSTRALIA ONE GREEN BEAN SYDNEY
 AUSTRALIA
Short List
C01 Use of Digital in a PR campaign
THE PASSPORT TAKE-OFF
QANTAS
QANTAS FLIGHTS		 BWM DENTSU Sydney AUSTRALIA BWM DENTSU
Sydney
 AUSTRALIA
Short List
#POWERLESSQUEEN
PROJECT NANHI KALI
NON PROFIT ORGANISATION		 WATCONSULT Mumbai INDIA
Short List
C02 Use of Social in a PR campaign
SPAMUSEMENT PARK PROJECT
BEPPU CITY
TOURISM PROMOTION		 DENTSU INC. Tokyo JAPAN DRILL
Tokyo
CATCHBALL
Tokyo
 JAPAN

Gold Spike
#REPRESENTLOVE
TINDER
TINDER		 MARCEL SYDNEY AUSTRALIA THE AUDIENCE AGENCY
Paddington
MBOOTH
New York
PIABO PR
Berlin
 AUSTRALIA
USA
GERMANY
Short List
C03 Social Community Building & Management
A MEME GALLERY
TENCENT
TENCENT CHARITY		 TENCENT Shenzhen CHINA TENCENT
Shenzhen
 CHINA
Short List
C04 Real-time Response
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY
HYUNDAI: 2018 FIFA WORLD CUP		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
Short List
C06 Innovative Use of Social Media
DREAMJOB
VODAFONE FOUNDATION
VODAFONE DREAMLAB APP		 J. WALTER THOMPSON Sydney AUSTRALIA HILL+KNOWLTON STRATEGIES
Sydney
 AUSTRALIA
Short List
C07 Use of Technology
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY
HYUNDAI PR		 HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
Bronze
PROJECT REVOICE
THE ALS ASSOCIATION
PROJECT REVOICE		 BWM DENTSU Sydney AUSTRALIA HAYSTAC
Sydney
 AUSTRALIA
Short List
RE:SCAM
NETSAFE
CYBER SECURITY		 DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND
Auckland
MANGO
Auckland
 NEW ZEALAND

Gold Spike
E01 Integrated Campaign led by PR
VICKS-TOUCH OF CARE
P&G
VICKS		 20:20 MSL Mumbai INDIA 20:20 MSL
Mumbai
 INDIA
Bronze
PALAU PLEDGE
PALAU LEGACY PROJECT
PALAU PLEDGE		 HOST/HAVAS Sydney AUSTRALIA RED AGENCY
Sydney
 AUSTRALIA
Grand Prix
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL
LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)		 LOCOMO CHALLENGE COUNCIL Tokyo JAPAN HAKUHODO INC.
Tokyo
J. PUBLIC RELATIONS
Tokyo
OZMA
Tokyo
 JAPAN
Short List
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA
MIRINDA		 BBDO INDIA Gurgaon INDIA
Bronze
E02 Low Budget / High Impact Campaign
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY)
ARTIFICIAL SATELLITE 'IBUKI'		 ADK Tokyo JAPAN
Bronze
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES		 BBDO PAKISTAN Lahore PAKISTAN MINT PR AND IMAGE CONSULTANCY
Lahore
 PAKISTAN
Bronze
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