Title Client Product/Service Entrant Company Country Award
A01 Food & Drink
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA
Short List
A02 Other FMCG
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER & GAMBLE JAPAN K.K. / JOY
DENTSU PUBLIC RELATIONS Tokyo JAPAN
Short List
A03 Healthcare
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL / LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)
LOCOMO CHALLENGE COUNCIL Tokyo JAPAN
Silver Spike
A05 Automotive
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA
Silver Spike
A06 Retail
FLIPKART #PENGUINDADS
FLIPKART INTERNET PVT. LTD. / E-COMMERCE SITE
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
A07 Travel
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Gold Spike
A09 Media / Entertainment
GIRL FROM NOWHERE
GRAMMY / SERIES
SOUR BANGKOK THAILAND
Short List
A11 Consumer Services
BLACK SPOT CAMPAIGN
TAIWAN STAR TELECOM CO., LTD. / TAIWAN STAR TELECOM CO., LTD.
X-LINE CO. LTD Taipei CHINESE TAIPEI
Bronze Spike
A12 Not-for-profit / Charity / Government
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA
Short List
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
WHERE'S THE DNA?
GORDON THOMAS HONEYWELL / GOVERNMENT AFFAIRS CONSULTING
OGILVY INDIA Gurgaon INDIA
Short List
B02 Public Affairs & Lobbying
CHANGE THE CLAP
APTN / TRANSGENDER RIGHTS
BBDO PAKISTAN Lahore PAKISTAN
Silver Spike
B04 Business Citizenship / Corporate Responsibility & Environmental
PROJECT FREE PERIOD
STAYFREE / SANITARY NAPKINS
DDB MUDRA Mumbai INDIA
Bronze Spike
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze Spike
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL / LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)
LOCOMO CHALLENGE COUNCIL Tokyo JAPAN
Short List
B07 Use of Events & Stunts
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN
Bronze Spike
THE IKEA HUMAN CATALOGUE
IKEA / IKEA CATALOGUE
BBH Singapore SINGAPORE
Silver Spike
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Short List
FRIED CHICKEN BATH BOMBS
KFC / KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Bronze Spike
SINDOOR KHELA - NO CONDITIONS APPLY
THE TIMES OF INDIA / NEWSPAPER
FCBULKA Gurgaon INDIA
Short List
B08 Use of Celebrity, Influencers & Key Opinion Leaders
GIVE NOTHING TO RACISM
NEW ZEALAND HUMAN RIGHTS COMMISSION / HUMAN RIGHTS
CLEMENGER BBDO WELLINGTON NEW ZEALAND
Gold Spike
B09 Sponsorship & Brand Partnership
SAY IT TIKA
VODAFONE NEW ZEALAND / BRAND
FCB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
B10 Launch / Re-launch
NEVER BEFORE BARBIE
MATTEL AUSTRALIA/NEW ZEALAND / BARBIE
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
SIT IMPROPER
P&G / WHISPER ULTRA SOFT
LEO BURNETT INDIA Mumbai INDIA
Short List
B11 Brand Voice & Strategic Storytelling
GIVE NOTHING TO RACISM
NEW ZEALAND HUMAN RIGHTS COMMISSION / HUMAN RIGHTS
CLEMENGER BBDO WELLINGTON NEW ZEALAND
Silver Spike
VICKS-TOUCH OF CARE
P&G / VICKS
20:20 MSL Mumbai INDIA
Silver Spike
FLIPKART #PENGUINDADS
FLIPKART INTERNET PVT. LTD. / E-COMMERCE SITE
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
B12 Content-led Engagement & Marketing
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
C01 Use of Digital in a PR campaign
THE PASSPORT TAKE-OFF
QANTAS / QANTAS FLIGHTS
BWM DENTSU Sydney AUSTRALIA
Short List
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
Short List
C02 Use of Social in a PR campaign
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN
Gold Spike
#REPRESENTLOVE
TINDER / TINDER
MARCEL SYDNEY AUSTRALIA
Short List
C03 Social Community Building & Management
A MEME GALLERY
TENCENT / TENCENT CHARITY
TENCENT Shenzhen CHINA
Short List
C04 Real-time Response
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY / HYUNDAI: 2018 FIFA WORLD CUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
C06 Innovative Use of Social Media
DREAMJOB
VODAFONE FOUNDATION / VODAFONE DREAMLAB APP
J. WALTER THOMPSON Sydney AUSTRALIA
Short List
C07 Use of Technology
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA
Bronze Spike
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA
Short List
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
E01 Integrated Campaign led by PR
VICKS-TOUCH OF CARE
P&G / VICKS
20:20 MSL Mumbai INDIA
Bronze Spike
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Grand Prix
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL / LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)
LOCOMO CHALLENGE COUNCIL Tokyo JAPAN
Short List
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA
Bronze Spike
E02 Low Budget / High Impact Campaign
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
Bronze Spike
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike