GIRL FROM NOWHERE

Short List
TitleGIRL FROM NOWHERE
ClientGRAMMY
Product/ServiceSERIES
CategoryA09. Media / Entertainment
EntrantSOUR BANGKOK, THAILAND
Idea Creation SOUR BANGKOK, THAILAND
Media Placement SOUR BANGKOK, THAILAND
Media Placement 2 GMM GRAMMY Bangkok, THAILAND
PR SOUR BANGKOK, THAILAND
PR 2 GMM GRAMMY Bangkok, THAILAND
Production SOUR BANGKOK, THAILAND
Production 2 JUNGKA BANGKOK CO., LTD., THAILAND
Production 3 FOOLHOUSE PRODUCTION Bangkok, THAILAND
Production 4 WHITE LIGHT STUDIO Bangkok, THAILAND
Production 5 ZE’-ALOTS BOUTIQUE POST Bangkok, THAILAND

The Campaign

“Girl From Nowhere” the series inspired by 13 true incidents where schoolgirls have been victimised. Their stories retold. We inspire the idea of reversing the destiny from victim to victor.

Execution

1 Girls, 13 experiences, 13 schools, 13 episodes. In each episode, the girl will take audiences on an extraordinary tale of revenge. And she will always reappear in different schools when the new episode begins. A mysterious fantasy flavour gives women nationwide a taste of satisfaction. The first entertainment series powered by women to empower women. We believe victim is not women destiny.

- No.1 Twitter “Trend for you” 3 weeks in a role since launch - Crashing on the streaming platform 3 week in a role because of heavy traffic online - Girl from Nowhere Facebook has Organic Reach of 6.7 million within 2 weeks - 5.1 million Engagement, more than 255% within the period of launch - 0 Media budget - No.1 Top Trend Youtube in 3 weeks - Nanno, the heroin of the series become the new idol among girls - Girl from Nowhere Facebook Page become the community where girls share their bully / abuse experience with lots of response from society.

The Situation

The first and ever series in Thailand where 0 media budget can cause the stir in the nation with lot of media coverage for both the series itself as well as the main heroin of the story.

The Strategy

Reversing the destiny of the girls who used to be victim in all the incidents and show how it will be like if they now become the victor.

Credits

Name Company Position
Damisa Ongsiriwattana SOUR Bangkok Executive Creative Director
Warunpon Trithepwijit SOUR Bangkok Creative Director
Nopparath Eksuwancharoen SOUR Bangkok Creative Group Head
Warangrat Rattanabumrung SOUR Bangkok Copy Writer
Rujrada Rienvatana SOUR Bangkok Copy Writer
Sutinee Satesawan SOUR Bangkok Art Director
Pimmard Leenutaphong SOUR Bangkok Managing Director
Natthanan Phoosakul SOUR Bangkok Account Executive
Napas Warasestasak SOUR Bangkok Social Media Director
Suparat Satesawan SOUR Bangkok Agency Producer
Wuttipon Thanopajai SOUR Bangkok Agency Producer