Title Brand Product / Service PR Location Award
A12 Not-for-profit / Charity / Government
VOICES FOR MOMOS
WORLD WILDLIFE FUND / -
RICE COMMUNICATIONS PTE LTD Singapore SINGAPORE
B11 Brand Voice & Strategic Storytelling
AYALA IN MOTION
AYALA CORPORATION / AYALA GROUP OF COMPANIES
SIMPLE TRUTH Makati City THE PHILIPPINES
A11 Consumer Services
BLACK SPOT CAMPAIGN
TAIWAN STAR TELECOM CO., LTD. / TAIWAN STAR TELECOM CO., LTD.
X-LINE CO. LTD Taipei CHINESE TAIPEI
Bronze Spike
B07 Use of Events & Stunts
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN
Bronze Spike
C02 Use of Social in a PR campaign
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN
Gold Spike
A01 Food & Drink
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
C05 Co-Creation & User Generated Content
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
B10 Launch / Re-launch
READ OUR LIPS
ISEHAN CO., LTD. / KISSME
DENTSU INC. Tokyo JAPAN
B12 Content-led Engagement & Marketing
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
A08 Leisure
MANNEQUIN IDOL GROUP "GINZAN BOYZ"
SILVER IKUNO CORPORATION / IKUNO SILVER MINE
DENTSU INC. Osaka JAPAN
E02 Low Budget / High Impact Campaign
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
Bronze Spike
A05 Automotive
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver Spike
C07 Use of Technology
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
C03 Social Community Building & Management
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA
A07 Travel
THE PASSPORT TAKE-OFF
QANTAS / QANTAS FLIGHTS
BWM DENTSU Sydney AUSTRALIA
C01 Use of Digital in a PR campaign
THE PASSPORT TAKE-OFF
QANTAS / QANTAS FLIGHTS
BWM DENTSU Sydney AUSTRALIA
Short List
B09 Sponsorship & Brand Partnership
THE UNIVERSAL LANGUAGE OF PAIN
MERCEDES-BENZ (THAILAND) ,THAIHEALTH / MERCEDES-BENZ SPRINTER
BBDO BANGKOK THAILAND
B02 Public Affairs & Lobbying
CHANGE THE CLAP
APTN / TRANSGENDER RIGHTS
BBDO PAKISTAN Lahore PAKISTAN
Silver Spike
A02 Other FMCG
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER & GAMBLE JAPAN K.K. / JOY
DENTSU INC. Tokyo JAPAN
Short List
B08 Use of Celebrity, Influencers & Key Opinion Leaders
GIVE NOTHING TO RACISM
NEW ZEALAND HUMAN RIGHTS COMMISSION / HUMAN RIGHTS
CLEMENGER BBDO WELLINGTON NEW ZEALAND
Gold Spike
B01 Corporate Image, Communication & Reputation Management
PROJECT FREE PERIOD
STAYFREE / SANITARY NAPKINS
DDB MUDRA Mumbai INDIA
B04 Business Citizenship / Corporate Responsibility & Environmental
PROJECT FREE PERIOD
STAYFREE / SANITARY NAPKINS
DDB MUDRA Mumbai INDIA
Bronze Spike
A06 Retail
THE LOCAL AMBASSADOR
UNIQLO THAILAND / UNIQLO ROADSIDE STORE
LEO BURNETT Bangkok THAILAND
A04 Consumer Durables
NAMELESS CHORES
DAIWA HOUSE INDUSTRY CO., LTD. / Kaji Share House
DENTSU PUBLIC RELATIONS Tokyo / DENTSU INC. Tokyo JAPAN
D02 Research, Data Analytics & Insight Generation
NAMELESS CHORES
DAIWA HOUSE INDUSTRY CO., LTD. / Kaji Share House
DENTSU PUBLIC RELATIONS Tokyo / DENTSU INC. Tokyo JAPAN
A09 Media / Entertainment
COSPLAY ENCYCLOPEDIA
KODANSHA / ANIMAL ENCYCLOPEDIA "MOVE"
DENTSU INC. Tokyo JAPAN
D01 PR Excellence in Effectiveness
KWENTONG JOLLIBEE: ENGAGING CUSTOMERS WITH COMPELLING DIGITAL STORYTELLING
JOLLIBEE FOODS CORPORATION / JOLLIBEE
JOLLIBEE FOODS CORPORATION Pasig City THE PHILIPPINES
C06 Innovative Use of Social Media
SACRIFICE FOR THE CROWN
NETFLIX / THE CROWN: NETFLIX'S ORIGINAL SERIES
RABBIT DIGITAL GROUP Bangkok THAILAND
A03 Healthcare
EYES OF THE FUTURE
ROHTO PHARMACEUTICAL / EYE-DROPS
ADK Tokyo JAPAN
B06 Media Relations
WORLD FOOD INDIA 2017
MINISTRY OF FOOD PROCESSING INDUSTRIES, GOVT OF INDIA / GOVERNANCE & POLICY
OGILVY INDIA Gurgaon INDIA
A10 B2B
KONTRIBUSI UNTUK NEGERI
PT. KRAMA YUDHA TIGA BERLIAN MOTOR / MISTUBISHI FUSO
AD PLANET DAIKO INDONESIA Jakarta Selatan INDONESIA
E01 Integrated Campaign led by PR
FAW-VW X “THE HUNTING GENIUS” :"THE SEAT WITH LOST OBJECT“ EXHIBITION
FAW-VW / FAW-VW
HYLINK DIGITAL SOLUTIONS Beijing CHINA
C04 Real-time Response
WHAT THE FLUFF CHALLENGE 2.0
SPCA / PET ADOPTION PROGRAMME
IRIS SINGAPORE SINGAPORE
B03 Crisis Communication & Issue Management
PADMAAVAT - MISSING LETTER
BOOKMYSHOW / BOOKMYSHOW APP
BBH INDIA Mumbai INDIA
C04 Real-time Response
PADMAAVAT - MISSING LETTER
BOOKMYSHOW / BOOKMYSHOW APP
BBH INDIA Mumbai INDIA
A02 Other FMCG
PLAYSTREET
JOHNSON & JOHNSON / JOHNSON'S BABY
BBDO GUERRERO Makati City THE PHILIPPINES
B03 Crisis Communication & Issue Management
NAYI UMMEED (A NEW HOPE) #CHANGEISNEAR
THE SAIFEE BURHANI UPLIFTMENT TRUST / THE BHENDI BAZAAR REDEVELOPMENT PROJECT
MSL Mumbai INDIA
E01 Integrated Campaign led by PR
VICKS-TOUCH OF CARE
P&G / VICKS
20:20 MSL Mumbai INDIA
Bronze Spike
A03 Healthcare
PAY BY PLAY
BANG LAMUNG HOME FOR BOYS / BANG LAMUNG HOME FOR BOYS
LEO BURNETT Bangkok THAILAND
D01 PR Excellence in Effectiveness
GRILL GRILL CHEESE
SEOUL DAIRY / MOKJANG NADEULI GRILL GRILL CHEESE
McCANN SEOUL SOUTH KOREA
C06 Innovative Use of Social Media
DREAMJOB
VODAFONE FOUNDATION / VODAFONE DREAMLAB APP
J. WALTER THOMPSON Sydney AUSTRALIA
Short List
A09 Media / Entertainment
KOJIEN 7TH EDITION: THE DICTIONARY RESTORATION PROJECT
IWANAMI SHOTEN, PUBLISHERS / KOJIEN 7TH EDITION?THE COMPREHENSIVE DICTIONARY OF THE JAPANESE LANGUAGE
DENTSU PUBLIC RELATIONS Tokyo / DENTSU INC. Tokyo JAPAN
D02 Research, Data Analytics & Insight Generation
KOJIEN 7TH EDITION: THE DICTIONARY RESTORATION PROJECT
IWANAMI SHOTEN, PUBLISHERS / KOJIEN 7TH EDITION―THE COMPREHENSIVE DICTIONARY OF THE JAPANESE LANGUAGE
DENTSU PUBLIC RELATIONS Tokyo / DENTSU INC. Tokyo JAPAN
A01 Food & Drink
BECOME THE MOST POPULAR BEEF IN JAPAN
JA-MIYAZAKI KEIZAIREN / MIYAZAKI BEEF
POPS Tokyo / SUN-AD COMPANY Tokyo JAPAN
A04 Consumer Durables
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
B01 Corporate Image, Communication & Reputation Management
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
A06 Retail
FOOD WARS
MCDONALD'S / NASI LEMAK BURGER
DDB SINGAPORE SINGAPORE
B04 Business Citizenship / Corporate Responsibility & Environmental
NAMELESS CHORES
DAIWA HOUSE INDUSTRY CO., LTD. / Kaji Share House
DENTSU PUBLIC RELATIONS Tokyo / DENTSU INC. Tokyo JAPAN
B09 Sponsorship & Brand Partnership
SAY IT TIKA
VODAFONE NEW ZEALAND / BRAND
FCB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
A07 Travel
52 MAYORS OF DANZHAI
DALIAN WANDA GROUP CO.,LTD. / WANDA DANZHAI VILLAGE
OGILVY BEIJING / DALIAN WANDA GROUP Beijing CHINA