Title Client Product/Service Entrant Company Country Award
A01 Food & Drink
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
BECOME THE MOST POPULAR BEEF IN JAPAN
JA-MIYAZAKI KEIZAIREN / MIYAZAKI BEEF
SUN-AD COMPANY Tokyo JAPAN
GRILL GRILL CHEESE
SEOUL DAIRY / MOKJANG NADEULI GRILL GRILL CHEESE
McCANN SEOUL SOUTH KOREA
DRINK DON'T DUMB
SANGSOM / THAI BEVERAGE / SANGSOM
SOUR BANGKOK THAILAND
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA
Short List
A02 Other FMCG
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER & GAMBLE JAPAN K.K. / JOY
DENTSU PUBLIC RELATIONS Tokyo JAPAN
Short List
PLAYSTREET
JOHNSON & JOHNSON / JOHNSON'S BABY
BBDO GUERRERO Makati City THE PHILIPPINES
SIT IMPROPER
P&G / WHISPER ULTRA SOFT
LEO BURNETT INDIA Mumbai INDIA
A03 Healthcare
EYES OF THE FUTURE
ROHTO PHARMACEUTICAL / EYE-DROPS
ADK Tokyo JAPAN
PAY BY PLAY
BANG LAMUNG HOME FOR BOYS / BANG LAMUNG HOME FOR BOYS
LEO BURNETT Bangkok THAILAND
WASHABLE BOOK
ANGFA / SAVE SOAP PROJECT (CSR)
McCANN TOKYO JAPAN
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL / LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)
LOCOMO CHALLENGE COUNCIL Tokyo JAPAN
Silver Spike
NOON ASSEMBLY
KWALITY LTD. / KWALITY MILK
McCANN INDIA Mumbai INDIA
A04 Consumer Durables
NAMELESS CHORES
DAIWA HOUSE INDUSTRY CO., LTD. / Kaji Share House
DENTSU PUBLIC RELATIONS Tokyo JAPAN
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
A05 Automotive
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA
Silver Spike
2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION
HYUNDAI MOTOR COMPANY / HYDROGEN FUEL CELL VEHICLE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
HYUNDAI SWACHH CAN
HYUNDAI / HYUNDAI
INNOCEAN WORLDWIDE COMMUNICATION New Delhi INDIA
TOUGH CONVERSATIONS
MERCEDES-BENZ VANS / X-CLASS
THE ROYALS Melbourne AUSTRALIA
FAW-VW X “THE HUNTING GENIUS” :"THE SEAT WITH LOST OBJECT“ EXHIBITION
FAW-VW / FAW-VW
HYLINK DIGITAL SOLUTIONS Beijing CHINA
THE INVINCIBLE INDIANS PROJECT
BAJAJ AUTO / BAJAJ V
LEO BURNETT INDIA Mumbai INDIA
A06 Retail
THE LOCAL AMBASSADOR
UNIQLO THAILAND / UNIQLO ROADSIDE STORE
LEO BURNETT Bangkok THAILAND
FOOD WARS
MCDONALD'S / NASI LEMAK BURGER
DDB SINGAPORE SINGAPORE
AMAZON MATCHING BAR
AMAZON JAPAN / AMAZON.CO.JP
TOKYU AGENCY INC. Tokyo JAPAN
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
FLIPKART #PENGUINDADS
FLIPKART INTERNET PVT. LTD. / E-COMMERCE SITE
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
THE #BURGEREMOJI FLIP
MCDONALD'S / MCDONALD'S RESTAURANTS
LEO BURNETT INDIA Mumbai INDIA
A07 Travel
THE PASSPORT TAKE-OFF
QANTAS / QANTAS FLIGHTS
BWM DENTSU Sydney AUSTRALIA
52 MAYORS OF DANZHAI
DALIAN WANDA GROUP CO.,LTD. / WANDA DANZHAI VILLAGE
OGILVY BEIJING CHINA
MR KIM, YOUR ROOM IS READY.
THE VAGABOND CLUB / HOSPITALITY
MULLENLOWE SINGAPORE SINGAPORE
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Gold Spike
PALETTE OF THAILAND
TOURISM AUTHORITY OF THAILAND / THAILAND TOURISM
SOUR BANGKOK THAILAND
A08 Leisure
MANNEQUIN IDOL GROUP "GINZAN BOYZ"
SILVER IKUNO CORPORATION / IKUNO SILVER MINE
DENTSU INC. Osaka JAPAN
A09 Media / Entertainment
COSPLAY ENCYCLOPEDIA
KODANSHA / ANIMAL ENCYCLOPEDIA "MOVE"
DENTSU INC. Tokyo JAPAN
KOJIEN 7TH EDITION: THE DICTIONARY RESTORATION PROJECT
IWANAMI SHOTEN, PUBLISHERS / KOJIEN 7TH EDITION?THE COMPREHENSIVE DICTIONARY OF THE JAPANESE LANGUAGE
DENTSU PUBLIC RELATIONS Tokyo JAPAN
PADMAAVAT - MISSING LETTER
BOOKMYSHOW / BOOKMYSHOW APP
BBH INDIA Mumbai INDIA
THE GIVING GATE
YAHOO JAPAN CORPORATION / CSR
DENTSU LAB TOKYO JAPAN
GIRL FROM NOWHERE
GRAMMY / SERIES
SOUR BANGKOK THAILAND
Short List
A10 B2B
KONTRIBUSI UNTUK NEGERI
PT. KRAMA YUDHA TIGA BERLIAN MOTOR / MISTUBISHI FUSO
AD PLANET DAIKO INDONESIA Jakarta Selatan INDONESIA
A11 Consumer Services
BLACK SPOT CAMPAIGN
TAIWAN STAR TELECOM CO., LTD. / TAIWAN STAR TELECOM CO., LTD.
X-LINE CO. LTD Taipei CHINESE TAIPEI
Bronze Spike
WE REMIT
TENCENT / WE REMIT
TENCENT Shenzhen CHINA
FRIENDSHIT
KASIKORNBANK PUBLIC COMPANY LIMITED / K PLUS
GREYNJ UNITED Bangkok THAILAND
A12 Not-for-profit / Charity / Government
VOICES FOR MOMOS
WORLD WILDLIFE FUND / -
RICE COMMUNICATIONS PTE LTD Singapore SINGAPORE
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA
Short List
BHARAT YATRA
KAILASH SATYARTHI CHILDREN'S FOUNDATION / BHARAT YATRA
GUTENBERG COMMUNICATIONS New Delhi INDIA
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
RAINBOW NAMES
SHANGHAI PRIDE / LGBT NON-PROFIT ORGANIZATION
WUNDERMAN Shanghai CHINA
CAT VR
ZOOS VICTORIA / ZOOS VICTORIA
ISOBAR Melbourne AUSTRALIA
A PIECE OF CAKE
TENCENT / TENCENT FOUNDATION
HYLINK DIGITAL SOLUTIONS Beijing CHINA