OBSESSION FOR SMOOTHNESS

Grand Prix

Demo Film

Presentation Image

TitleOBSESSION FOR SMOOTHNESS
ClientDOUBLE A
Product/ServiceDOUBLE A
CategoryE03. Technological Achievement in Digital Craft
EntrantSIX INC. Tokyo, JAPAN
Idea Creation SIX INC. Tokyo, JAPAN
Idea Creation 2 SPA-HAKUHODO CO. LTD. Bangkok, THAILAND
Production AOI PRO. INC. Tokyo, JAPAN

The Campaign

Double A is a world-class paper manufacturer. Our challenge was to demonstrate the smoothness of printing through an art project. To make a music video with printing. We developed a highly advanced system to print out 567 printers at the same time to make a background for the band to perform and interact with, the world’s first “Paper Mapping.”

Creative Execution

To make a music video with printing. We developed a highly advanced system to print out 567 printers at the same time to make a background for the band to perform and interact with, the world’s first “Paper Mapping.” The band’s movement and the printouts needed to be in sync to have a story in camera. BTS videos revealed the “Paper Mapping” was done for real which was the most important element for our video. All of the papers to be recycled and proceeds to go to Greenpeace.

Credits

Name Company Position
Takeshi Nozoe SIX INC. Executive Creative Director
Jin Saito SIX INC. Creative Director
Tsubasa Oyagi SIX INC. Planner
Yuki Sudo SPA-HAKUHODO Producer
Damian Kulash, Jr. freelance Director
Yusuke Tanaka Freelance Director
Rhizomatiks Research Rhizomatiks Research Creative Technologist
Kentaro Harano Hakuhodo inc. Art Director
Jun Hatano Hakuhodo inc. Media Planner
Masato Saito Hakuhodo Asia Pacific Account Manager
Shoko Akutagawa AOI PRO. INC. International Producer
Keisuke Mizusako AOI PRO. INC. Producer
Masahiro Kawaguchi AOI PRO. INC. Producer
Daito Manabe Rhizomatiks Research Creative Technologist
Motoi Ishibashi Rhizomatiks Research Creative Technologist
Satoshi Horii Rhizomatiks Research Creative Technologist
Shintaro Kamijo Rhizomatiks Research Creative Technologist
Yusuke Tomoto Rhizomatiks Research Creative Technologist
Sadam Fujioka Rhizomatiks Research Creative Technologist
Youichi Sakamoto Rhizomatiks Research Creative Technologist
Toshitaka Mochizuki Rhizomatiks Research Creative Technologist
Yuta Asai Rhizomatiks Research Creative Technologist
Saki Ishikawa Rhizomatiks Research Creative Technologist
MIKIKO Elevenplay Choreographer
Tomohiro Umeyama AOI PRO. INC. Production Manager
Links
Video URL