FRIENDSHIT

Grand Prix
TitleFRIENDSHIT
ClientKASIKORNBANK PUBLIC COMPANY LIMITED
Product/ServiceK PLUS
CategoryA03. Online: Fiction
EntrantGREYNJ UNITED Bangkok, THAILAND
Idea Creation GREYNJ UNITED Bangkok, THAILAND
Production HUB HO HIN BANGKOK, THAILAND
Production 2 SHOTS POST PRODUCTION Bangkok, THAILAND
Additional Company KASIKORNBANK PUBLIC COMPANY LIMITED Bangkok, THAILAND

The Campaign

Because this is the application everyone uses and there are a lot of things you can do so if you want to start a conversation but have no idea what to talk about then let this app be a starter. We created a story of a girl who, thanks to K PLUS app, successfully made friends.

Creative Execution

Thai people love watching movies, especially in a form of online entertainment. So, we asked the director of this film to make it a highly entertaining short film with the length of 5.30 minutes and then release it through Thai’s most favourite online channels; Facebook and YouTube.

The film was so entertaining that it created an overnight buzz on the internet. People shared the clip and went out to create their own parodies and memes. Quotes in the film have turned into trending hashtags. And the leading actresses themselves became so popular that people dressed up and had their hair cut like them. People also changed their profile picture using pictures from the film. After 3 hours this film was released it hit the first million views, the number has now raised to 53 million and still climbing. The comment section was flooded with people saying how much they loved the film and the brand.

This is a branded short film telling an extraordinary story of absolutely ordinary people. The film was packed with Thailand’s trendiest pop culture everybody enjoyed at the time.

We use the common insight that people feel uncomfortable and awkward when we first meet new people or enter into a new society especially Thai people. So, using K PLUS app will give us something to talk about because it is the app that everyone knows and uses making it relatable. Moreover, apart from helping people with finance, K PLUS also helps them to socialize and plus friendship with others.

Credits

Name Company Position
Thor Santisiri GREYnJ United Chairman
Subbaraju Alluri GREYnJ United Chief Executive Officer
Jureeporn Thaidumrong GREYnJ United Chief Creative Officer
Kanaporn Hutcheson GREYnJ United Managing Director
Asawin Phanichwatana GREYnJ United Executive Creative Director
Thanyaluck Pongacha GREYnJ United Creative Director
Siravich Chatchaiganan GREYnJ United Group Creative Head
Chanikarn Sitthiaree GREYnJ United Group Creative Head
Sorrasak Thummakosol GREYnJ United Copywriter
Shanya Jiwachotkamjorn GREYnJ United Copywriter
Warumpa Laoprasert GREYnJ United Copywriter
Natcha Jantararotai GREYnJ United Copywriter
Vanalee Kraivaree GREYnJ United Art Director
Nichanan Thunduan GREYnJ United Group Client Service Director
Navinda Kittisubkul GREYnJ United Strategic Planning Director
Kanoksak Kanchanachutha GREYnJ United Production Director
Nattakit Wongpakorn GREYnJ United Agency Producer
Links
Video URL