STOP THE HORROR

Grand Prix
TitleSTOP THE HORROR
ClientGO GENTLE AUSTRALIA
Product/ServiceASSISTED DYING
CategoryA01. Direction
EntrantREVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Idea Creation CUMMINS & PARTNERS Sydney, AUSTRALIA
Production REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Brief Explanation

Stop The Horror is a 6-minute film based on the true story of a terminally ill patient, Greg Sims. It was promoted as a 'horror' film by Australian director, Justin Kurzel (Assassin's Creed, Snowtown), and it documents Sims' brutal last days before he died. It captures the unrelievable pain and unnecessary suffering he had to endure at the end of his life. The film is so distressing, it includes an age-gate and several warnings before the viewer can watch it. When the film begins, a 'Stop The Horror' button appears on-screen so the viewer can escape the film if it becomes too distressing. Once clicked, we revealed that Greg Sims did not have that same right - he could not escape the horror. We then give the viewer the contact details of their local politicians so they can express their support for a Voluntary Assisted Dying Law.

Credits

Name Company Position
Tom Martin Cummins&Partners Executive Creative Director
Julian Schreiber Cummins&Partners Executive Creative Director
Mandie van der Merwe Cummins&Partners Creative Director/Art Director
Avish Gordhan Cummins&Partners Creative Director/Copywriter
Olivia Etzine Cummins&Partners Integration Manager
Joe Godsell Cummins&Partners Senior Integration Manager
Celia Karl Cummins&Partners Executive Digital Producer
James Tammesild Cummins&Partners Digital Producer
Georgia Pedersen Cummins&Partners Digital Media Manager
Alastair Flack Cummins&Partners Art Director
Lorraine Costello Cummins&Partners Studio Designer
Angus Martin Cummins&Partners Integration Coordinator
Effy Elden Cummins&Partners Digital Developer
Georgina Moxey Cummins&Partners Integrated Producer
Justin Kurzel Revolver/Will O'Rourke Director
Michael Ritchie Revolver/Will O'Rourke Managing Director/Executive Producer
Pip Smart Revolver/Will O'Rourke Executive Producer
Serena Paull Revolver/Will O'Rourke Producer
Alex Kember Revolver/Will O'Rourke Producer
Ari Wegner Revolver/Will O'Rourke Director of Photography
Richard Betts Fin Design + Effects VFX Compositor
Emily Newbould Fin Design + Effects VFX Producer
Peter Sciberras ARC Edit Editor
Ben Eagleton BE Colour Colourist
Sam Petty Sam Petty Sound Design & Mix
BE Colour BE Colour Colour Grade
Odd Studios Odd Studios SPFX Make Up
Allison Meadows Mullinars Casting Consultants Casting Director
Fin Design + Effects Fin Design + Effects Post Production
ARC Edit ARC Edit Edit House
Links
Supporting Webpage