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Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
SHACKLETON'S RETURN
HYUNDAI MOTOR
SANTA FE 		HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA
THE CHILD REPLACEMENT PROGRAMME
MARS NZ
PEDIGREE 		COLENSO BBDO Auckland NEW ZEALAND
Creative Effectiveness Spike
ADIDAS ODDS
ADIDAS INDIA
ADIDAS ODDS 		TAPROOT DENTSU Mumbai INDIA
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
FREQUENT FLYER PROGRAM 		CHE PROXIMITY Melbourne AUSTRALIA
Grand Prix
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR HEARING IMPLANTS 		CHE PROXIMITY Melbourne AUSTRALIA
Short List
UNTIL WE ALL BELONG
AIRBNB
AIRBNB 		CLEMENGER BBDO MELBOURNE AUSTRALIA
HUNGERITHM
SNICKERS
SNICKERS 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
STAND UP
MANUFACTURERS LIFE INSURANCE CO. (PHILS)
MANULIFE 		J. WALTER THOMPSON PHILIPPINES Makati City THE PHILIPPINES
REMAKE THE BOXER
PEPSICO
STING 		BBDO PAKISTAN Lahore PAKISTAN
Short List
SUMMER WONDERLAND
AIR NEW ZEALAND
AIR NEW ZEALAND BRAND 		HOST/HAVAS Sydney AUSTRALIA
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION (VICTORIA)
TRANSPORT ACCIDENT COMMISSION (VICTORIA) 		CLEMENGER BBDO MELBOURNE AUSTRALIA
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE 		McCANN MELBOURNE AUSTRALIA
DETTOL GERMBURSTERS
RB - DETTOL
DETTOL 		McCANN INDIA Mumbai INDIA
RADIO’S DEAD HOUR IS DEAD
NESTLE - NESCAFE
NESCAFE COFFEE 		McCANN INDIA Mumbai INDIA
#RELEASETHEPRESSURE
MIRINDA
MIRINDA 		BBDO INDIA Gurgaon INDIA
#KINDNESSISCASHLESS
VISA CONSOLIDATED SUPPORT SERVICES (INDIA)
VISA DEBIT 		BBDO INDIA Mumbai INDIA
#THINGSDONTJUDGE
FLIKPART INDIA
EBAY INDIA 		BBDO INDIA Mumbai INDIA
A02 Creative Effectiveness for Good
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS 		BBDO PAKISTAN Lahore PAKISTAN
A TABLE TO END HUNGER
THE HUNGER PROJECT
GET MORE DONORS 		McCANN SYDNEY AUSTRALIA
ROADS THAT HONK
HINDUSTAN PETROLEUM
LUBRICANTS 		LEO BURNETT INDIA Mumbai INDIA
DEAD WHALE
GREENPEACE
GREENPEACE PHILIPPINES 		DENTSU JAYME SYFU Makati City THE PHILIPPINES
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
INNOVATIVE HEALTH TRACKER 		McCANN INDIA Mumbai INDIA
Short List
THE ISSPESHAL 6 PACK BAND
BROOKE BOND RED LABEL
TEA 		MINDSHARE Mumbai INDIA
WORLD FOR ALL
WORLD FOR ALL
NGO 		McCANN INDIA Mumbai INDIA
THE DANCING LETTERS
MAHARASHTRA DYSLEXIA ASSOCIATION
DANCING LETTERS (BOOK) 		McCANN INDIA Mumbai INDIA
A03 Long-Term Creative Effectiveness
INTENSE TEMPERATURES
THERMOS K.K.
THERMOS 		McCANN TOKYO JAPAN
VISA MAGIC BEEP
VISA WORLDWIDE PTE LIMITED
VISA PAYWAVE 		BBDO MALAYSIA Kuala Lumpur MALAYSIA
HOW NESCAFE REDEFINED A ROLE FOR COFFEE IN THE LIFE OF THE INDIAN YOUTH
NESTLE - NESCAFE
NESCAFE COFFEE 		McCANN INDIA Mumbai INDIA
#SHARETHELOAD
P&G INDIA
ARIEL MATIC 		BBDO INDIA Mumbai INDIA
Creative Effectiveness Spike