Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
#KINDNESSISCASHLESS
VISA CONSOLIDATED SUPPORT SERVICES (INDIA)
VISA DEBIT
BBDO INDIA Mumbai INDIA
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE
McCANN MELBOURNE AUSTRALIA
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION (VICTORIA)
TRANSPORT ACCIDENT COMMISSION (VICTORIA)
CLEMENGER BBDO MELBOURNE AUSTRALIA
REMAKE THE BOXER
PEPSICO
STING
BBDO PAKISTAN Lahore PAKISTAN
Short List
HUNGERITHM
SNICKERS
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
SHACKLETON'S RETURN
HYUNDAI MOTOR
SANTA FE
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA
THE CHILD REPLACEMENT PROGRAMME
MARS NZ
PEDIGREE
COLENSO BBDO Auckland NEW ZEALAND

Creative Effectiveness Spike

RADIO’S DEAD HOUR IS DEAD
NESTLE - NESCAFE
NESCAFE COFFEE
McCANN INDIA Mumbai INDIA
#RELEASETHEPRESSURE
MIRINDA
MIRINDA
BBDO INDIA Gurgaon INDIA
STAND UP
MANUFACTURERS LIFE INSURANCE CO. (PHILS)
MANULIFE
J. WALTER THOMPSON PHILIPPINES Makati City THE PHILIPPINES
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA
Grand Prix
#THINGSDONTJUDGE
FLIKPART INDIA
EBAY INDIA
BBDO INDIA Mumbai INDIA
DETTOL GERMBURSTERS
RB - DETTOL
DETTOL
McCANN INDIA Mumbai INDIA
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR HEARING IMPLANTS
CHE PROXIMITY Melbourne AUSTRALIA
Short List
UNTIL WE ALL BELONG
AIRBNB
AIRBNB
CLEMENGER BBDO MELBOURNE AUSTRALIA
SUMMER WONDERLAND
AIR NEW ZEALAND
AIR NEW ZEALAND BRAND
HOST/HAVAS Sydney AUSTRALIA
ADIDAS ODDS
ADIDAS INDIA
ADIDAS ODDS
TAPROOT DENTSU Mumbai INDIA
A02 Creative Effectiveness for Good
THE ISSPESHAL 6 PACK BAND
BROOKE BOND RED LABEL
TEA
MINDSHARE Mumbai INDIA
WORLD FOR ALL
WORLD FOR ALL
NGO
McCANN INDIA Mumbai INDIA
ROADS THAT HONK
HINDUSTAN PETROLEUM
LUBRICANTS
LEO BURNETT INDIA Mumbai INDIA
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
INNOVATIVE HEALTH TRACKER
McCANN INDIA Mumbai INDIA
Short List
DEAD WHALE
GREENPEACE
GREENPEACE PHILIPPINES
DENTSU JAYME SYFU Makati City THE PHILIPPINES
A TABLE TO END HUNGER
THE HUNGER PROJECT
GET MORE DONORS
McCANN SYDNEY AUSTRALIA
THE DANCING LETTERS
MAHARASHTRA DYSLEXIA ASSOCIATION
DANCING LETTERS (BOOK)
McCANN INDIA Mumbai INDIA
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
A03 Long-Term Creative Effectiveness
VISA MAGIC BEEP
VISA WORLDWIDE PTE LIMITED
VISA PAYWAVE
BBDO MALAYSIA Kuala Lumpur MALAYSIA
INTENSE TEMPERATURES
THERMOS K.K.
THERMOS
McCANN TOKYO JAPAN
HOW NESCAFE REDEFINED A ROLE FOR COFFEE IN THE LIFE OF THE INDIAN YOUTH
NESTLE - NESCAFE
NESCAFE COFFEE
McCANN INDIA Mumbai INDIA
#SHARETHELOAD
P&G INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA

Creative Effectiveness Spike