Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
THE CHILD REPLACEMENT PROGRAMME
MARS NZ
PEDIGREE
COLENSO BBDO Auckland NEW ZEALAND
Creative Effectiveness Spike
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA
Grand Prix
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR HEARING IMPLANTS
CHE PROXIMITY Melbourne AUSTRALIA
Short List
HUNGERITHM
SNICKERS
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
REMAKE THE BOXER
PEPSICO
STING
BBDO PAKISTAN Lahore PAKISTAN
Short List
A02 Creative Effectiveness for Good
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
INNOVATIVE HEALTH TRACKER
McCANN INDIA Mumbai INDIA
Short List
A03 Long-Term Creative Effectiveness
#SHARETHELOAD
P&G INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA
Creative Effectiveness Spike