Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
OPEN ROAD PROJECT
TOYOTA
TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Bronze
QQ ALERT: EVERYONE IS RESCUER
QQ
INSTANT MESSAGING
TENCENT Shenzhen CHINA TENCENT
Shenzhen
CHINA
Bronze
VIRTUAL COASTGUARD
MARITIME NEW ZEALAND
MARITIME SAFETY
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
A03 Augmented Mobile Experience
STABILO NOTE APP
SCHWANHAUBER & CO KG
STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
A04 VR Experience
VIRTUAL PELOTON
STEVE WAUGH FOUNDATION
STEVE WAUGH FOUNDATION
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
A05 Networked / Connected Screens
GLASS SHEET
EPSON SALES JAPAN CORPORATION
MOVERIO
DENTSU INC. Tokyo JAPAN VARIOUS DIMENSIONS CO LTD
Tokyo
TAPE
Tokyo
STRIPES
Tokyo
JAPAN
Short List
A06 Connected Devices
GUM PLAY
SUNSTAR
GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE
Kyoto
1-10 DESIGN
Kyoto
IMG SRC
Tokyo
S2 FACTORY
Tokyo
HONEYCOMB LAB. INC.
Tokyo
SALVO
Tokyo
QOSMO
Tokyo
BUFFER RENAISS
Tokyo
AIIN
Tokyo
AIIN
Tokyo
JAPAN
Bronze
LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA
LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
Silver
BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
Sydney
THE POOL COLLECTIVE
Sydney
WE LOVE JAM
AUSTRALIA
Short List
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION
DOT WATCH
SERVICEPLAN KOREA Seoul SOUTH KOREA COMMONDEER
Los Angeles
CORE-A STUDIOS
Seoul
USA
SOUTH KOREA
Bronze
A07 Wearable Technology
BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
Sydney
THE POOL COLLECTIVE
Sydney
WE LOVE JAM
AUSTRALIA
Short List
A08 Data Insight
LIVE STATS LOTTERY
SKY PERFECTV
FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA
Tokyo
JAPAN
Bronze
DELICIOUS TREND-MAPPING
ZAIM
HOUSEHOLD ACCOUNTING APP.
HAKUHODO INC. Tokyo JAPAN HAKUHODO INC.
Tokyo
HAKUHODO PRODUCT'S
Tokyo
JAPAN
Short List
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY
Melbourne
AUSTRALIA

Gold Spike

BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
Sydney
THE POOL COLLECTIVE
Sydney
WE LOVE JAM
AUSTRALIA
Short List
A09 Innovative Technology
BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
Sydney
THE POOL COLLECTIVE
Sydney
WE LOVE JAM
AUSTRALIA
Short List
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION
DOT WATCH
SERVICEPLAN KOREA Seoul SOUTH KOREA COMMONDEER
Los Angeles
CORE-A STUDIOS
Seoul
USA
SOUTH KOREA
Short List
B01 Mobile Websites
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY
Melbourne
AUSTRALIA
Bronze
THE UNSTOPPABLE TRIBUTE
NIKE
NIKE
WIEDEN+KENNEDY SHANGHAI CHINA
Short List
B02 Mobile Apps
STABILO NOTE APP
SCHWANHAUBER & CO KG
STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
GUM PLAY
SUNSTAR
GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE
Kyoto
1-10 DESIGN
Kyoto
IMG SRC
Tokyo
S2 FACTORY
Tokyo
HONEYCOMB LAB. INC.
Tokyo
SALVO
Tokyo
QOSMO
Tokyo
BUFFER RENAISS
Tokyo
AIIN
Tokyo
AIIN
Tokyo
JAPAN
Short List
DIGITAL GOLDFISH SCOOPING
IMC GROUP/SAMSUNG ELECTRONICS
GALAXY S7 EDGE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION
Tokyo
JAPAN
Bronze
B03 Social for Mobile
CANON INSTAZOOM
CANON SINGAPORE.
CANON POWERSHOT SX60 HS
DENTSU SINGAPORE SINGAPORE CALIBRE PICTURES
Singapore
MIRACLE FACTORY
Singapore
SINGAPORE
Short List
NATIVE MOBILE MUSIC VIDEO
KING RECORDS
LYRICAL SCHOOL
TBWA\HAKUHODO Tokyo JAPAN AOI PRO
Tokyo
JAPAN
Bronze
CHEER TV
OTSUKA PHARMACEUTICAL CO.
POCARI SWEAT
HAKUHODO INC. Tokyo JAPAN
Bronze
SNAP COUNSELLORS
LOVEDOCTOR.IN
SNAP COUNSELLORS
TBWA\INDIA Mumbai INDIA TBWA\INDIA
Mumbai
INDIA
Short List
B04 Mobile Games
GUM PLAY
SUNSTAR
GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE
Kyoto
1-10 DESIGN
Kyoto
IMG SRC
Tokyo
S2 FACTORY
Tokyo
HONEYCOMB LAB. INC.
Tokyo
SALVO
Tokyo
QOSMO
Tokyo
BUFFER RENAISS
Tokyo
AIIN
Tokyo
AIIN
Tokyo
JAPAN
Bronze
MOBILE GAME "NUTRIQUEST"
GSK
HORLICKS
GREY GROUP Singapore SINGAPORE POSSIBLE CEE
Budapest
GROUND CONTROL
London
HUNGARY
UNITED KINGDOM
Short List
B05 Mobile Advertising
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA
SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA MINDS EYE
London
FILAMENT POST PRODUCTION
London
UNITED KINGDOM
Silver
VIDEO VOYEUR
YOUTUBE INDONESIA
YOUTUBE OFFLINE
R/GA SYDNEY AUSTRALIA R/GA SYDNEY
AUSTRALIA
Silver
C01 Integrated Mobile Campaigns
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY
Melbourne
AUSTRALIA
Grand Prix
C03 Messaging Campaign
TAKEOVER
HP
HP OMEN
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI
CHINA
Bronze