Title Client Product/Service Entrant Company Country Award
A01 Activation by Location
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE / ROAD SAFETY AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE
BEIJING DENTSU ADVERTISING Beijing CHINA
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Bronze
QQ ALERT: EVERYONE IS RESCUER
QQ / INSTANT MESSAGING
TENCENT Shenzhen CHINA
Bronze
KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY
FCB Kuala Lumpur MALAYSIA
LEE HEAT TRACKER
LEE JEANS CHINA / LEE MAGMA FUSION COLLECTION
TBWA\HONG KONG Hong Kong HONG KONG
VIRTUAL COASTGUARD
MARITIME NEW ZEALAND / MARITIME SAFETY
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
PARIS IS OUR GIFT
PARIS AÉROPORT / PARIS IS OUR GIFT MOBILE APP
W&CIE Boulogne Billancourt FRANCE
SECRET STAGE
KKBOX / KKBOX
CHEIL HONG KONG HONG KONG
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo JAPAN
WALL'S MAN 2.0
UNILEVER / WALL'S
MINDSHARE THAILAND Bangkok THAILAND
A02 Activation by Proximity
SOS NETWORK
MAXIS BERHAD / MAXIS
OGILVY & MATHER GROUP HONG KONG HONG KONG
BEER-LINGUAL CAMPAIGN
SUNTORY HOLDINGS / SUNTORY BEER
McCANN ERICKSON JAPAN Tokyo JAPAN
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
A03 Augmented Mobile Experience
STABILO NOTE APP
SCHWANHAUBER & CO KG / STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
SMARTPHONE POSTCARD
JAPAN POST / POSTAL SERVICE
ASATSU-DK Tokyo JAPAN
NEXT STAGE WITH YOU
MERCEDES-BENZ JAPAN CO. / A-CLASS
HAKUHODO THE DAY Tokyo JAPAN
$10 TALE OF FORGOTTEN VETERANS
TENCENT / TENCENT CHARITY
J. WALTER THOMPSON BEIJING CHINA
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS / DOUBLEMINT
BBDO ASIA Guangzhou CHINA
CHEERS TO A LEGEND
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
FUJISAN WORLD HERITAGE CENTER
YAMANASHI PREFECTURE / FUJISAN WORLD HERITAGE CENTER
NOMURA Tokyo JAPAN
SAFETY SELFIE
TOYOTA MOTOR ASIA PACIFIC / SAFETY CAMPAIGN
DELPHYS SINGAPORE SINGAPORE
A04 VR Experience
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN
SMART STRETCH 360
YAHOO! JAPAN / YAHOO! JAPAN 20TH ANNIVERSARY
HAKUHODO KETTLE Tokyo JAPAN
VIRTUAL PELOTON
STEVE WAUGH FOUNDATION / STEVE WAUGH FOUNDATION
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
EBAY AUSTRALIA VIRTUAL REALITY DEPARTMENT STORE
EBAY / EBAY
TRAFFIK Sydney AUSTRALIA
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
INSIDE/OUT: THE WORLD'S FIRST PRODUCT LAUNCH IN VR
ONEPLUS / ONEPLUS 2
JACK MORTON WORLDWIDE Central Hong Kong HONG KONG
THE MOON REPRESENTS MY HEART, MOON-LANDING PROJECT
MEDIALAND DIGITAL STRATEGY / MOON FESTIVAL GIFT
MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI
FANTA, PLAY NOW
COCA-COLA / CARBONATED BEVERAGE
SLATE&AIR Seoul SOUTH KOREA
VERTIGO - VIRTUAL REALITY APP FOR SCIENTIFIC DETAILING
ABBOTT INDIA - VERTIN / VIRTUAL REALITY POWERED SCIENTIFIC DETAILER
ABBOTT INDIA Mumbai INDIA
A05 Networked / Connected Screens
GLASS SHEET
EPSON SALES JAPAN CORPORATION / MOVERIO
DENTSU INC. Tokyo JAPAN
Short List
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
CHANGE THEIR FATE
WILDLIFE RESERVES SINGAPORE / WILDLIFE CONSERVATION
POSSIBLE Singapore SINGAPORE
SINGTEL FIRECCRACKER
SINGTEL / TELECOMMUNICATIONS
OGILVY & MATHER SINGAPORE SINGAPORE
OUTSHOUT OR OUTSMART???
UNILEVER / PUREIT WATER PURIFIERS
MINDSHARE FULCRUM Mumbai INDIA
A06 Connected Devices
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN
Bronze
LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA / LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
Silver
DIG-LOG
SNOW SHOVELING NPO, " YUKIKAKI DOJO " / DIG-LOG
HAKUHODO INC. Tokyo JAPAN
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA
Short List
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION / DOT WATCH
SERVICEPLAN KOREA Seoul SOUTH KOREA
Bronze
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
GULULU - PET IN A BOTTLE
BOWHEAD TECHNOLOGY / GULULU
CHEIL Beijing CHINA
AMATEUR REPLAY
ALLIANZ / INSURANCE
OGILVY & MATHER SINGAPORE SINGAPORE
A07 Wearable Technology
HELPMET
THAI HEALTH PROMOTION FOUNDATION / THAIHEALTH
BBDO BANGKOK THAILAND
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA
Short List
A08 Data Insight
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN
Bronze