• A01 Activation by Location
• SAFE&SOUND MUSIC PLAYER
  LMG INSURANCE / ROAD SAFETY AWARENESS CAMPAIGN
  BBDO BANGKOK
  THAILAND

• B02 Mobile Apps
• SAFE&SOUND MUSIC PLAYER
  LMG INSURANCE / ROAD SAFETY AWARENESS CAMPAIGN
  BBDO BANGKOK
  THAILAND

• A07 Wearable Technology
• HELPMET
  THAI HEALTH PROMOTION FOUNDATION / THAIHEALTH
  BBDO BANGKOK
  THAILAND

• A02 Activation by Proximity
• SOS NETWORK
  MAXIS BERHAD / MAXIS
  OGILVY & MATHER GROUP HONG KONG
  HONG KONG

• C01 Integrated Mobile Campaigns
• DENTAPPLE
  MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
  HAKUHODO KETTLE Tokyo
  JAPAN

• B05 Mobile Advertising
• CLEAN & CLEAR MIRROR TEXT VIDEO
  JOHNSON & JOHNSON / FACE WASH FOR TEENAGERS
  DDB GROUP SINGAPORE
  SINGAPORE

• A03 Augmented Mobile Experience
• STABILO NOTE APP
  SCHWANHAUBER & CO KG / STABILO BOSS
  LEO BURNETT INDONESIA Jakarta
  INDONESIA
  Short List

• A09 Innovative Technology
• GUM PLAY
  SUNSTAR / GUM PLAY
  PARTY Tokyo
  JAPAN

• B04 Mobile Games
• GUM PLAY
  SUNSTAR / GUM PLAY
  PARTY Tokyo
  JAPAN
  Bronze

• B01 Mobile Websites
• NOODLE CRADLE
  KAGAWA PREFECTURE / IMMIGRATION PROMOTION
  DENTSU INC. Tokyo
  JAPAN

• A05 Networked / Connected Screens
• GLASS SHEET
  EPSON SALES JAPAN CORPORATION / MOVERIO
  DENTSU INC. Tokyo
  JAPAN
  Short List

• B03 Social for Mobile
• BOREDCAST
  DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO
  GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur
  MALAYSIA

• C03 Messaging Campaign
• SMARTPHONE POSTCARD
  JAPAN POST / POSTAL SERVICE
  ASATSU-DK Tokyo
  JAPAN

• A06 Connected Devices
• GUM PLAY
  SUNSTAR / GUM PLAY
  PARTY Tokyo
  JAPAN
  Bronze

• A08 Data Insight
• LIVE STATS LOTTERY
  SKY PERFECTV / FOOTBALL CHANNEL
  ASATSU-DK Tokyo
  JAPAN
  Bronze

• A04 VR Experience
• MUSEUM IN THE CLOUD
  ALL NIPPON AIRWAYS / IS JAPAN COOL?
  ENJIN Tokyo
  JAPAN

• C02 Cross Device Campaign
• ASUS ZENFONE ZOOM TO WANDA
  ASUSTEK COMPUTER / ASUS ZENFONE ZOOM
  RAZORFISH Hong Kong
  HONG KONG

• A09 Innovative Technology
• BRAINBAND
  SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
  LEO BURNETT SYDNEY
  AUSTRALIA
  Short List

• A05 Networked / Connected Screens
• SYNC! THE "DISNEYLAND PARADE"
  TOKYO DISNEY RESORT / DISNEY CHRISTMAS
  ENJIN Tokyo
  JAPAN

• A08 Data Insight
• VISIBLE NOTE
  TOTAL ACCESS COMMUNICATION PUBLIC COMPANY / VISIBLE NOTE APPLICATION BY DTAC
  THE LEO BURNETT GROUP THAILAND Bangkok
  THAILAND

• A02 Activation by Proximity
• BEER-LINGUAL CAMPAIGN
  SUNTORY HOLDINGS / SUNTORY BEER
  McCANN ERICKSON JAPAN Tokyo
  JAPAN

• C01 Integrated Mobile Campaigns
• BEER-LINGUAL CAMPAIGN
  SUNTORY HOLDINGS / SUNTORY BEER
  McCANN ERICKSON JAPAN Tokyo
  JAPAN

• C03 Messaging Campaign
• DOVE LINE STICKER
  UNILEVER THAI TRADING / DOVE
  DENTSU ONE Bangkok
  THAILAND

• A07 Wearable Technology
• GUM PLAY
  SUNSTAR / GUM PLAY
  PARTY Tokyo
  JAPAN

• A03 Augmented Mobile Experience
• SMARTPHONE POSTCARD
  JAPAN POST / POSTAL SERVICE
  ASATSU-DK Tokyo
  JAPAN

• B01 Mobile Websites
• MENTOS QUICK SHOT!
  PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
  ASATSU-DK Tokyo
  JAPAN

• B03 Social for Mobile
• CANON INSTAZOOM
  CANON SINGAPORE. / CANON POWERSHOT SX60 HS
  DENTSU SINGAPORE
  SINGAPORE
  Short List

• A06 Connected Devices
• LANDCRUISER EMERGENCY NETWORK
  TOYOTA MOTOR CORPORATION AUSTRALIA / LANDCRUISER
  SAATCHI & SAATCHI Sydney
  AUSTRALIA
  Silver

• B02 Mobile Apps
• DENTAPPLE
  MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
  HAKUHODO KETTLE Tokyo
  JAPAN

• A04 VR Experience
• SMART STRETCH 360
  YAHOO! JAPAN / YAHOO! JAPAN 20TH ANNIVERSARY
  HAKUHODO KETTLE Tokyo
  JAPAN

• B05 Mobile Advertising
• $10 TALE OF FORGOTTEN VETERANS
  TENCENT / TENCENT CHARITY
  J. WALTER THOMPSON BEIJING
  CHINA

• A01 Activation by Location
• FAMI-NAVI
  DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE
  BEIJING DENTSU ADVERTISING Beijing
  CHINA

• B04 Mobile Games
• KHELOGE TOH JEETOGE
  HINDUSTAN UNILEVER / HUL PRODUCTS
  PHD INDIA Mumbai
  INDIA

• C02 Cross Device Campaign
• OUTSHOUT OR OUTSMART???
  UNILEVER / PUREIT WATER PURIFIERS
  MINDSHARE FULCRUM Mumbai
  INDIA

• A01 Activation by Location
• OPEN ROAD PROJECT
  TOYOTA / TOYOTA I-ROAD
  DENTSU INC. Tokyo
  JAPAN
  Bronze

• C03 Messaging Campaign
• TAKEOVER
  HP / HP OMEN
  FRED & FARID SHANGHAI
  CHINA
  Bronze

• A04 VR Experience
• VIRTUAL PELOTON
  STEVE WAUGH FOUNDATION / STEVE WAUGH FOUNDATION
  HAVAS WORLDWIDE AUSTRALIA Sydney
  AUSTRALIA
  Short List

• B05 Mobile Advertising
• VISA THE CHASE
  VISA / CREDIT CARD
  BBDO AND PROXIMITY CHINA Shanghai
  CHINA

• A06 Connected Devices
• DIG-LOG
  SNOW SHOVELING NPO, " YUKIKAKI DOJO " / DIG-LOG
  HAKUHODO INC. Tokyo
  JAPAN

• C01 Integrated Mobile Campaigns
• HUNGERITHM
  MARS CHOCOLATE AUSTRALIA / SNICKERS
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA
  Grand Prix

• A03 Augmented Mobile Experience
• NEXT STAGE WITH YOU
  MERCEDES-BENZ JAPAN CO. / A-CLASS
  HAKUHODO THE DAY Tokyo
  JAPAN

• A08 Data Insight
• DELICIOUS TREND-MAPPING
  ZAIM / HOUSEHOLD ACCOUNTING APP.
  HAKUHODO INC. Tokyo
  JAPAN
  Short List

• B02 Mobile Apps
• STABILO NOTE APP
  SCHWANHAUBER & CO KG / STABILO BOSS
  LEO BURNETT INDONESIA Jakarta
  INDONESIA
  Short List

• B03 Social for Mobile
• ONLINE PREDATOR
  PERSATUAN KESEDARAN KOMUNITI SELANGOR / EMPOWER
  M&C SAATCHI MALAYSIA Kuala Lumpur
  MALAYSIA

• B04 Mobile Games
• MENTOS QUICK SHOT!
  PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
  ASATSU-DK Tokyo
  JAPAN

• B01 Mobile Websites
• LIVE STATS LOTTERY
  SKY PERFECTV / FOOTBALL CHANNEL
  ASATSU-DK Tokyo
  JAPAN

• A07 Wearable Technology
• BRAINBAND
  SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
  LEO BURNETT SYDNEY
  AUSTRALIA
  Short List

• A09 Innovative Technology
• KIT MAIL HOLOGRAM
  NESTLÉ JAPAN, JAPAN POST / KIT KAT
  J. WALTER THOMPSON JAPAN Tokyo
  JAPAN

• A05 Networked / Connected Screens
• CHANGE THEIR FATE
  WILDLIFE RESERVES SINGAPORE / WILDLIFE CONSERVATION
  POSSIBLE Singapore
  SINGAPORE

• A02 Activation by Proximity
• KEEPER ALERT
  PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
  LEO BURNETT INDONESIA Jakarta
  INDONESIA