Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE / ROAD SAFETY AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND
B02 Mobile Apps
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE / ROAD SAFETY AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND
A07 Wearable Technology
HELPMET
THAI HEALTH PROMOTION FOUNDATION / THAIHEALTH
BBDO BANGKOK THAILAND
A02 Activation by Proximity
SOS NETWORK
MAXIS BERHAD / MAXIS
OGILVY & MATHER GROUP HONG KONG HONG KONG
C01 Integrated Mobile Campaigns
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
HAKUHODO KETTLE Tokyo / HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo / TOW Tokyo JAPAN
B05 Mobile Advertising
CLEAN & CLEAR MIRROR TEXT VIDEO
JOHNSON & JOHNSON / FACE WASH FOR TEENAGERS
DDB GROUP SINGAPORE SINGAPORE ABUNDANT PRODUCTIONS Singapore SINGAPORE
A03 Augmented Mobile Experience
STABILO NOTE APP
SCHWANHAUBER & CO KG / STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
A09 Innovative Technology
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
B04 Mobile Games
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze Spike
B01 Mobile Websites
NOODLE CRADLE
KAGAWA PREFECTURE / IMMIGRATION PROMOTION
DENTSU INC. Tokyo JAPAN OCTAVE NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
A05 Networked / Connected Screens
GLASS SHEET
EPSON SALES JAPAN CORPORATION / MOVERIO
DENTSU INC. Tokyo JAPAN VARIOUS DIMENSIONS CO LTD Tokyo / TAPE Tokyo JAPAN
Short List
B03 Social for Mobile
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA SIXTYMAC PRODUCTION Petaling Jaya MALAYSIA
C03 Messaging Campaign
SMARTPHONE POSTCARD
JAPAN POST / POSTAL SERVICE
ASATSU-DK Tokyo JAPAN BBMEDIA Tokyo JAPAN
A06 Connected Devices
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze Spike
A08 Data Insight
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
Bronze Spike
A04 VR Experience
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
C02 Cross Device Campaign
ASUS ZENFONE ZOOM TO WANDA
ASUSTEK COMPUTER / ASUS ZENFONE ZOOM
RAZORFISH Hong Kong HONG KONG
A09 Innovative Technology
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
A05 Networked / Connected Screens
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
A08 Data Insight
VISIBLE NOTE
TOTAL ACCESS COMMUNICATION PUBLIC COMPANY / VISIBLE NOTE APPLICATION BY DTAC
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND SILHOUETTE PRODUCTION Bangkok THAILAND
A02 Activation by Proximity
BEER-LINGUAL CAMPAIGN
SUNTORY HOLDINGS / SUNTORY BEER
McCANN ERICKSON JAPAN Tokyo JAPAN AOI PRO Tokyo JAPAN
C01 Integrated Mobile Campaigns
BEER-LINGUAL CAMPAIGN
SUNTORY HOLDINGS / SUNTORY BEER
McCANN ERICKSON JAPAN Tokyo JAPAN AOI PRO Tokyo JAPAN
C03 Messaging Campaign
DOVE LINE STICKER
UNILEVER THAI TRADING / DOVE
DENTSU ONE Bangkok THAILAND KRATAI TUENTUA Bangkok THAILAND
A07 Wearable Technology
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
A03 Augmented Mobile Experience
SMARTPHONE POSTCARD
JAPAN POST / POSTAL SERVICE
ASATSU-DK Tokyo JAPAN BBMEDIA Tokyo JAPAN
B01 Mobile Websites
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
ASATSU-DK Tokyo JAPAN
B03 Social for Mobile
CANON INSTAZOOM
CANON SINGAPORE. / CANON POWERSHOT SX60 HS
DENTSU SINGAPORE SINGAPORE CALIBRE PICTURES Singapore / MIRACLE FACTORY Singapore SINGAPORE
Short List
A06 Connected Devices
LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA / LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
Silver Spike
B02 Mobile Apps
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
HAKUHODO KETTLE Tokyo / HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo / TOW Tokyo JAPAN
A04 VR Experience
SMART STRETCH 360
YAHOO! JAPAN / YAHOO! JAPAN 20TH ANNIVERSARY
HAKUHODO KETTLE Tokyo JAPAN TOKYO Tokyo / AMANA Tokyo JAPAN
B05 Mobile Advertising
$10 TALE OF FORGOTTEN VETERANS
TENCENT / TENCENT CHARITY
J. WALTER THOMPSON BEIJING CHINA
A01 Activation by Location
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE
BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA Shanghai / PYRAMID FILM Shanghai CHINA
B04 Mobile Games
KHELOGE TOH JEETOGE
HINDUSTAN UNILEVER / HUL PRODUCTS
PHD INDIA Mumbai INDIA
C02 Cross Device Campaign
OUTSHOUT OR OUTSMART???
UNILEVER / PUREIT WATER PURIFIERS
MINDSHARE FULCRUM Mumbai INDIA
A01 Activation by Location
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Bronze Spike
C03 Messaging Campaign
TAKEOVER
HP / HP OMEN
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Bronze Spike
A04 VR Experience
VIRTUAL PELOTON
STEVE WAUGH FOUNDATION / STEVE WAUGH FOUNDATION
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
B05 Mobile Advertising
VISA THE CHASE
VISA / CREDIT CARD
BBDO AND PROXIMITY CHINA Shanghai CHINA
A06 Connected Devices
DIG-LOG
SNOW SHOVELING NPO, " YUKIKAKI DOJO " / DIG-LOG
HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
C01 Integrated Mobile Campaigns
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Grand Prix
A03 Augmented Mobile Experience
NEXT STAGE WITH YOU
MERCEDES-BENZ JAPAN CO. / A-CLASS
HAKUHODO THE DAY Tokyo JAPAN AOI PRO. Tokyo / RHIZOMATIKS Tokyo JAPAN
A08 Data Insight
DELICIOUS TREND-MAPPING
ZAIM / HOUSEHOLD ACCOUNTING APP.
HAKUHODO INC. Tokyo / HAKUHODO PRODUCT'S Tokyo JAPAN HAKUHODO INC. Tokyo / HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
B02 Mobile Apps
STABILO NOTE APP
SCHWANHAUBER & CO KG / STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
B03 Social for Mobile
ONLINE PREDATOR
PERSATUAN KESEDARAN KOMUNITI SELANGOR / EMPOWER
M&C SAATCHI MALAYSIA Kuala Lumpur MALAYSIA
B04 Mobile Games
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
ASATSU-DK Tokyo JAPAN
B01 Mobile Websites
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
A07 Wearable Technology
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
A09 Innovative Technology
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN AMANA Tokyo / RIZING Tokyo JAPAN
A05 Networked / Connected Screens
CHANGE THEIR FATE
WILDLIFE RESERVES SINGAPORE / WILDLIFE CONSERVATION
POSSIBLE Singapore SINGAPORE POSSIBLE Singapore SINGAPORE
A02 Activation by Proximity
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA