Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE
ROAD SAFETY AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY
Bangkok
THAILAND
FAMI-NAVI
DONGFENG CIROEN
C4, C3-XR, C4L, C5, C-QUATRE
BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA
Shanghai
PYRAMID FILM
Shanghai
CHINA
OPEN ROAD PROJECT
TOYOTA
TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
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QQ ALERT: EVERYONE IS RESCUER
QQ
INSTANT MESSAGING
TENCENT Shenzhen CHINA TENCENT
Shenzhen
CHINA
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KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD)
PEUGEOT SAFETY
FCB Kuala Lumpur MALAYSIA FCB
Kuala Lumpur
MALAYSIA
LEE HEAT TRACKER
LEE JEANS CHINA
LEE MAGMA FUSION COLLECTION
TBWA\HONG KONG Hong Kong HONG KONG TBWA\HONG KONG
Hong Kong
HONG KONG
VIRTUAL COASTGUARD
MARITIME NEW ZEALAND
MARITIME SAFETY
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
PARIS IS OUR GIFT
PARIS AÉROPORT
PARIS IS OUR GIFT MOBILE APP
W&CIE Boulogne Billancourt FRANCE W&CIE
Boulogne Billancourt
FRANCE
SECRET STAGE
KKBOX
KKBOX
CHEIL HONG KONG HONG KONG CHEIL HONG KONG
HONG KONG
MCNOW
McDONALD'S JAPAN
ALL PRODUCTS
TBWA\HAKUHODO Tokyo JAPAN
WALL'S MAN 2.0
UNILEVER
WALL'S
MINDSHARE THAILAND Bangkok THAILAND DGM59
Bangkok
THAILAND
A02 Activation by Proximity
SOS NETWORK
MAXIS BERHAD
MAXIS
OGILVY & MATHER GROUP HONG KONG HONG KONG
BEER-LINGUAL CAMPAIGN
SUNTORY HOLDINGS
SUNTORY BEER
McCANN ERICKSON JAPAN Tokyo JAPAN AOI PRO
Tokyo
JAPAN
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA
SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
A03 Augmented Mobile Experience
STABILO NOTE APP
SCHWANHAUBER & CO KG
STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
SMARTPHONE POSTCARD
JAPAN POST
POSTAL SERVICE
ASATSU-DK Tokyo JAPAN BBMEDIA
Tokyo
JAPAN
NEXT STAGE WITH YOU
MERCEDES-BENZ JAPAN CO.
A-CLASS
HAKUHODO THE DAY Tokyo JAPAN AOI PRO.
Tokyo
RHIZOMATIKS
Tokyo
JAPAN
$10 TALE OF FORGOTTEN VETERANS
TENCENT
TENCENT CHARITY
J. WALTER THOMPSON BEIJING CHINA
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS
DOUBLEMINT
BBDO ASIA Guangzhou CHINA
CHEERS TO A LEGEND
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA MEDIAMONKS
Amsterdam
THE JACKY WINTER GROUP
Melbourne
THE NETHERLANDS
AUSTRALIA
FUJISAN WORLD HERITAGE CENTER
YAMANASHI PREFECTURE
FUJISAN WORLD HERITAGE CENTER
NOMURA Tokyo JAPAN NOMURA
Tokyo
MUSEGRAM INC.
Tokyo
KOOZYT, INC.
Tokyo
JAPAN
SAFETY SELFIE
TOYOTA MOTOR ASIA PACIFIC
SAFETY CAMPAIGN
DELPHYS SINGAPORE SINGAPORE
A04 VR Experience
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS
IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN
Tokyo
KIRAMEKI
Tokyo
JAPAN
SMART STRETCH 360
YAHOO! JAPAN
YAHOO! JAPAN 20TH ANNIVERSARY
HAKUHODO KETTLE Tokyo JAPAN TOKYO
Tokyo
AMANA
Tokyo
JAPAN
VIRTUAL PELOTON
STEVE WAUGH FOUNDATION
STEVE WAUGH FOUNDATION
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
EBAY AUSTRALIA VIRTUAL REALITY DEPARTMENT STORE
EBAY
EBAY
TRAFFIK Sydney AUSTRALIA TRAFFIK
Sydney
AUSTRALIA
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST
KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN AMANA
Tokyo
RIZING
Tokyo
JAPAN
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT
GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET
Seoul
SOUTH KOREA
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
INSIDE/OUT: THE WORLD'S FIRST PRODUCT LAUNCH IN VR
ONEPLUS
ONEPLUS 2
JACK MORTON WORLDWIDE Central Hong Kong HONG KONG JACK MORTON WORLDWIDE
Central Hong Kong
MEDIA REVERSE
Amsterdam
SIXTOES TV
Singapore
SEVENTY AGENCY
Stockholm
HONG KONG
THE NETHERLANDS
SINGAPORE
SWEDEN
THE MOON REPRESENTS MY HEART, MOON-LANDING PROJECT
MEDIALAND DIGITAL STRATEGY
MOON FESTIVAL GIFT
MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI
FANTA, PLAY NOW
COCA-COLA
CARBONATED BEVERAGE
SLATE&AIR Seoul SOUTH KOREA
VERTIGO - VIRTUAL REALITY APP FOR SCIENTIFIC DETAILING
ABBOTT INDIA - VERTIN
VIRTUAL REALITY POWERED SCIENTIFIC DETAILER
ABBOTT INDIA Mumbai INDIA
A05 Networked / Connected Screens
GLASS SHEET
EPSON SALES JAPAN CORPORATION
MOVERIO
DENTSU INC. Tokyo JAPAN VARIOUS DIMENSIONS CO LTD
Tokyo
TAPE
Tokyo
STRIPES
Tokyo
JAPAN
Short List
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT
DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
CHANGE THEIR FATE
WILDLIFE RESERVES SINGAPORE
WILDLIFE CONSERVATION
POSSIBLE Singapore SINGAPORE POSSIBLE
Singapore
SINGAPORE
SINGTEL FIRECCRACKER
SINGTEL
TELECOMMUNICATIONS
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
SINGAPORE
OUTSHOUT OR OUTSMART???
UNILEVER
PUREIT WATER PURIFIERS
MINDSHARE FULCRUM Mumbai INDIA
A06 Connected Devices
GUM PLAY
SUNSTAR
GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE
Kyoto
1-10 DESIGN
Kyoto
IMG SRC
Tokyo
S2 FACTORY
Tokyo
HONEYCOMB LAB. INC.
Tokyo
SALVO
Tokyo
QOSMO
Tokyo
BUFFER RENAISS
Tokyo
AIIN
Tokyo
AIIN
Tokyo
JAPAN
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LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA
LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
Silver
DIG-LOG
SNOW SHOVELING NPO, " YUKIKAKI DOJO "
DIG-LOG
HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO
Tokyo
JAPAN
BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
Sydney
THE POOL COLLECTIVE
Sydney
WE LOVE JAM
AUSTRALIA
Short List
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION
DOT WATCH
SERVICEPLAN KOREA Seoul SOUTH KOREA COMMONDEER
Los Angeles
CORE-A STUDIOS
Seoul
USA
SOUTH KOREA
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KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA
SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
GULULU - PET IN A BOTTLE
BOWHEAD TECHNOLOGY
GULULU
CHEIL Beijing CHINA
AMATEUR REPLAY
ALLIANZ
INSURANCE
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
SINGAPORE
A07 Wearable Technology
HELPMET
THAI HEALTH PROMOTION FOUNDATION
THAIHEALTH
BBDO BANGKOK THAILAND
GUM PLAY
SUNSTAR
GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE
Kyoto
1-10 DESIGN
Kyoto
IMG SRC
Tokyo
S2 FACTORY
Tokyo
HONEYCOMB LAB. INC.
Tokyo
SALVO
Tokyo
QOSMO
Tokyo
BUFFER RENAISS
Tokyo
AIIN
Tokyo
AIIN
Tokyo
JAPAN
BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
Sydney
THE POOL COLLECTIVE
Sydney
WE LOVE JAM
AUSTRALIA
Short List
A08 Data Insight
LIVE STATS LOTTERY
SKY PERFECTV
FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA
Tokyo
JAPAN
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