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Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE / ROAD SAFETY AWARENESS CAMPAIGN 		BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE 		BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA Shanghai / PYRAMID FILM Shanghai CHINA
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD 		DENTSU INC. Tokyo JAPAN
Bronze Spike
QQ ALERT: EVERYONE IS RESCUER
QQ / INSTANT MESSAGING 		TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
Bronze Spike
KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY 		FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
LEE HEAT TRACKER
LEE JEANS CHINA / LEE MAGMA FUSION COLLECTION 		TBWA\HONG KONG Hong Kong HONG KONG TBWA\HONG KONG Hong Kong HONG KONG
VIRTUAL COASTGUARD
MARITIME NEW ZEALAND / MARITIME SAFETY 		FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
PARIS IS OUR GIFT
PARIS AÉROPORT / PARIS IS OUR GIFT MOBILE APP 		W&CIE Boulogne Billancourt FRANCE W&CIE Boulogne Billancourt FRANCE
SECRET STAGE
KKBOX / KKBOX 		CHEIL HONG KONG HONG KONG CHEIL HONG KONG HONG KONG
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS 		TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
WALL'S MAN 2.0
UNILEVER / WALL'S 		MINDSHARE THAILAND Bangkok THAILAND DGM59 Bangkok THAILAND
A02 Activation by Proximity
SOS NETWORK
MAXIS BERHAD / MAXIS 		OGILVY & MATHER GROUP HONG KONG HONG KONG
BEER-LINGUAL CAMPAIGN
SUNTORY HOLDINGS / SUNTORY BEER 		McCANN ERICKSON JAPAN Tokyo JAPAN AOI PRO Tokyo JAPAN
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP 		LEO BURNETT INDONESIA Jakarta INDONESIA
A03 Augmented Mobile Experience
STABILO NOTE APP
SCHWANHAUBER & CO KG / STABILO BOSS 		LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
SMARTPHONE POSTCARD
JAPAN POST / POSTAL SERVICE 		ASATSU-DK Tokyo JAPAN BBMEDIA Tokyo JAPAN
NEXT STAGE WITH YOU
MERCEDES-BENZ JAPAN CO. / A-CLASS 		HAKUHODO THE DAY Tokyo JAPAN AOI PRO. Tokyo / RHIZOMATIKS Tokyo JAPAN
$10 TALE OF FORGOTTEN VETERANS
TENCENT / TENCENT CHARITY 		J. WALTER THOMPSON BEIJING CHINA
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS / DOUBLEMINT 		BBDO ASIA Guangzhou CHINA
CHEERS TO A LEGEND
DIAGEO AUSTRALIA / BUNDABERG RUM 		LEO BURNETT SYDNEY AUSTRALIA MEDIAMONKS Amsterdam / THE JACKY WINTER GROUP Melbourne THE NETHERLANDS / AUSTRALIA
FUJISAN WORLD HERITAGE CENTER
YAMANASHI PREFECTURE / FUJISAN WORLD HERITAGE CENTER 		NOMURA Tokyo / MUSEGRAM INC. Tokyo JAPAN NOMURA Tokyo / MUSEGRAM INC. Tokyo JAPAN
SAFETY SELFIE
TOYOTA MOTOR ASIA PACIFIC / SAFETY CAMPAIGN 		DELPHYS SINGAPORE / HAKUHODO I-STUDIO Tokyo SINGAPORE
A04 VR Experience
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL? 		ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
SMART STRETCH 360
YAHOO! JAPAN / YAHOO! JAPAN 20TH ANNIVERSARY 		HAKUHODO KETTLE Tokyo JAPAN TOKYO Tokyo / AMANA Tokyo JAPAN
VIRTUAL PELOTON
STEVE WAUGH FOUNDATION / STEVE WAUGH FOUNDATION 		HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
EBAY AUSTRALIA VIRTUAL REALITY DEPARTMENT STORE
EBAY / EBAY 		TRAFFIK Sydney / PULSE COMMUNICATIONS Sydney AUSTRALIA TRAFFIK Sydney AUSTRALIA
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT 		J. WALTER THOMPSON JAPAN Tokyo JAPAN AMANA Tokyo / RIZING Tokyo JAPAN
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR 		CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET Seoul SOUTH KOREA
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS 		CHEIL WORLDWIDE Seoul / CHEIL GERMANY Schwalbach SOUTH KOREA
Short List
INSIDE/OUT: THE WORLD'S FIRST PRODUCT LAUNCH IN VR
ONEPLUS / ONEPLUS 2 		JACK MORTON WORLDWIDE Central Hong Kong HONG KONG JACK MORTON WORLDWIDE Central Hong Kong / MEDIA REVERSE Amsterdam HONG KONG / THE NETHERLANDS
THE MOON REPRESENTS MY HEART, MOON-LANDING PROJECT
MEDIALAND DIGITAL STRATEGY / MOON FESTIVAL GIFT 		MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI
FANTA, PLAY NOW
COCA-COLA / CARBONATED BEVERAGE 		SLATE&AIR Seoul SOUTH KOREA
VERTIGO - VIRTUAL REALITY APP FOR SCIENTIFIC DETAILING
ABBOTT INDIA - VERTIN / VIRTUAL REALITY POWERED SCIENTIFIC DETAILER 		ABBOTT INDIA Mumbai INDIA
A05 Networked / Connected Screens
GLASS SHEET
EPSON SALES JAPAN CORPORATION / MOVERIO 		DENTSU INC. Tokyo JAPAN VARIOUS DIMENSIONS CO LTD Tokyo / TAPE Tokyo JAPAN
Short List
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS 		ENJIN Tokyo JAPAN
CHANGE THEIR FATE
WILDLIFE RESERVES SINGAPORE / WILDLIFE CONSERVATION 		POSSIBLE Singapore SINGAPORE POSSIBLE Singapore SINGAPORE
SINGTEL FIRECCRACKER
SINGTEL / TELECOMMUNICATIONS 		OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
OUTSHOUT OR OUTSMART???
UNILEVER / PUREIT WATER PURIFIERS 		MINDSHARE FULCRUM Mumbai INDIA
A06 Connected Devices
GUM PLAY
SUNSTAR / GUM PLAY 		PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze Spike
LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA / LANDCRUISER 		SAATCHI & SAATCHI Sydney AUSTRALIA
Silver Spike
DIG-LOG
SNOW SHOVELING NPO, " YUKIKAKI DOJO " / DIG-LOG 		HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND 		LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION / DOT WATCH 		SERVICEPLAN KOREA Seoul / DOT INCORPORATION Seoul SOUTH KOREA COMMONDEER Los Angeles / CORE-A STUDIOS Seoul USA / SOUTH KOREA
Bronze Spike
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP 		LEO BURNETT INDONESIA Jakarta INDONESIA
GULULU - PET IN A BOTTLE
BOWHEAD TECHNOLOGY / GULULU 		CHEIL Beijing CHINA
AMATEUR REPLAY
ALLIANZ / INSURANCE 		OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
A07 Wearable Technology
HELPMET
THAI HEALTH PROMOTION FOUNDATION / THAIHEALTH 		BBDO BANGKOK THAILAND
GUM PLAY
SUNSTAR / GUM PLAY 		PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND 		LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
A08 Data Insight
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL 		ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
Bronze Spike