Title Brand Product / Service Entrant Company Location Production Company Location Award
C01 Integrated Mobile Campaigns
REXONA GETS INDONESIA MOVING WITH “AYO MOGER”
UNILEVER / REXONA
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
B05 Mobile Advertising
CELEBRITY ANNOUNCED HIS RETIREMENT TO SERVE IN MILITARY?!
TENCENT / WE FIRE
TENCENT Shenzhen / BLUEFOCUS DIGITAL Guangzhou CHINA TENCENT Shenzhen / BLUEFOCUS DIGITAL Guangzhou CHINA
A09 Innovative Technology
GIGA SELFIE
TOURISM AUSTRALIA / GIGA SELFIE
TBWA\HAKUHODO Tokyo JAPAN AOI PRO Tokyo / AID-DCC Osaka JAPAN
A03 Augmented Mobile Experience
SAFETY SELFIE
TOYOTA MOTOR ASIA PACIFIC / SAFETY CAMPAIGN
DELPHYS SINGAPORE / HAKUHODO I-STUDIO Tokyo SINGAPORE
A01 Activation by Location
PARIS IS OUR GIFT
PARIS AÉROPORT / PARIS IS OUR GIFT MOBILE APP
W&CIE Boulogne Billancourt FRANCE W&CIE Boulogne Billancourt FRANCE
A06 Connected Devices
AMATEUR REPLAY
ALLIANZ / INSURANCE
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
A04 VR Experience
INSIDE/OUT: THE WORLD'S FIRST PRODUCT LAUNCH IN VR
ONEPLUS / ONEPLUS 2
JACK MORTON WORLDWIDE Central Hong Kong HONG KONG JACK MORTON WORLDWIDE Central Hong Kong / MEDIA REVERSE Amsterdam HONG KONG / THE NETHERLANDS
B04 Mobile Games
LEE HEAT TRACKER
LEE JEANS CHINA / LEE MAGMA FUSION COLLECTION
TBWA\HONG KONG Hong Kong HONG KONG TBWA\HONG KONG Hong Kong HONG KONG
B01 Mobile Websites
PIANO OF UNIFICATION
MINISTRY OF UNIFICATION / MINISTRY OF UNIFICATION
CHEIL WORLDWIDE Seoul SOUTH KOREA TELEVI FILM Seoul / SEOUL VISION Seoul SOUTH KOREA
A08 Data Insight
KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY
FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
B03 Social for Mobile
WE ARE JUST A CHARACTER AWAY
DIANPING.COM / ONLINE RESTAURANT GROUP PURCHASE
W Shanghai CHINA W Shanghai CHINA
B02 Mobile Apps
NEXT STAGE WITH YOU
MERCEDES-BENZ JAPAN CO. / A-CLASS
HAKUHODO THE DAY Tokyo JAPAN AOI PRO. Tokyo / RHIZOMATIKS Tokyo JAPAN
ADF ACTIVE APP
DEFENCE FORCE RECRUITING / AUSTRALIAN DEFENCE FORCE
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA PRECINCT Sydney AUSTRALIA
B03 Social for Mobile
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING / CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA DOINGFILMS Shanghai CHINA
A08 Data Insight
DON'T DROP THE REWARD
TAXI MONGER / TAXI HIRE SERVICES
FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
B01 Mobile Websites
SINGTEL FIRECCRACKER
SINGTEL / TELECOMMUNICATIONS
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
A04 VR Experience
THE MOON REPRESENTS MY HEART, MOON-LANDING PROJECT
MEDIALAND DIGITAL STRATEGY / MOON FESTIVAL GIFT
MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI
A01 Activation by Location
SECRET STAGE
KKBOX / KKBOX
CHEIL HONG KONG HONG KONG CHEIL HONG KONG HONG KONG
B04 Mobile Games
MOUNTAIN DEW PLAYABLE PRINT
MOUNTAIN DEW / MOUNTAIN DEW
BBDO GUERRERO Makati City THE PHILIPPINES
A09 Innovative Technology
MOBILE ECOSYSTEM FOR VERTIGO
ABBOTT INDIA / MOBILE APPLICATIONS FOR COMPREHENSIVE VERTIGO MANAGEMENT
ABBOTT INDIA Mumbai INDIA
B05 Mobile Advertising
FINGER LICKIN 360
KENTUCKY FRIED CHICKEN / ORIGINAL SPICE BUCKET
FACEBOOK Singapore SINGAPORE COLORTV STUDIO Singapore SINGAPORE
A09 Innovative Technology
OUTSHOUT OR OUTSMART???
UNILEVER / PUREIT WATER PURIFIERS
MINDSHARE FULCRUM Mumbai INDIA
B05 Mobile Advertising
ASKMEBAZAAR TRAILBLAZERS THE E-COMMERCE LANDSCAPE IN INDIA
GETIT INFOMEDIA / ASKMEBAZAAR.COM
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
B04 Mobile Games
MOBILE GAME "NUTRIQUEST"
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE POSSIBLE CEE Budapest / GROUND CONTROL London HUNGARY / UNITED KINGDOM
Short List
A01 Activation by Location
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
A04 VR Experience
FANTA, PLAY NOW
COCA-COLA / CARBONATED BEVERAGE
SLATE&AIR Seoul SOUTH KOREA
B01 Mobile Websites
POEMS FROM THE WOMB - MOBILE BOOK
THE LIFE FOUNDATION / CAMPAIGN TO STOPTHEGENDERCIDE.COM
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
A08 Data Insight
AXE BODY SPRAY AI MULTI-SCREEN TARGETING SYSTEM
UNILEVER TAIWAN / AXE BODY SPRAY
PHD TAIWAN Taipai CHINESE TAIPEI
B03 Social for Mobile
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT / TENCENT CHARITY PLATFORM
TENCENT Shenzhen CHINA
B02 Mobile Apps
DIG-LOG
SNOW SHOVELING NPO, " YUKIKAKI DOJO " / DIG-LOG
HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
B03 Social for Mobile
NATIVE MOBILE MUSIC VIDEO
KING RECORDS / LYRICAL SCHOOL
TBWA\HAKUHODO Tokyo JAPAN AOI PRO Tokyo JAPAN
Bronze Spike
B02 Mobile Apps
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE
BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA Shanghai / PYRAMID FILM Shanghai CHINA
A08 Data Insight
THREE SECONDS THAT REVOLUTIONISED RETAIL
TARGET AUSTRALIA / TARGET AUSTRALIA
SAPIENTNITRO Southbank, Vic AUSTRALIA
A04 VR Experience
VERTIGO - VIRTUAL REALITY APP FOR SCIENTIFIC DETAILING
ABBOTT INDIA - VERTIN / VIRTUAL REALITY POWERED SCIENTIFIC DETAILER
ABBOTT INDIA Mumbai INDIA
A01 Activation by Location
WALL'S MAN 2.0
UNILEVER / WALL'S
MINDSHARE THAILAND Bangkok THAILAND DGM59 Bangkok THAILAND
B01 Mobile Websites
WE SMILE
A.S. WATSON GROUP / "WE SMILE" SMILE DETECTOR
A.S. WATSON GROUP Hong Kong / PRIZM Hong Kong HONG KONG PRIZM Hong Kong HONG KONG
B05 Mobile Advertising
REXONA GETS INDONESIA MOVING WITH “AYO MOGER”
UNILEVER / REXONA
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
B04 Mobile Games
PARIS IS OUR GIFT
PARIS AÉROPORT / PARIS IS OUR GIFT MOBILE APP
W&CIE Boulogne Billancourt FRANCE W&CIE Boulogne Billancourt FRANCE
B01 Mobile Websites
NIKE NSW : SNEAKER SLAM
NIKE GREATER CHINA / NIKE SNEAKER GENEALOGY
AKQA Shanghai CHINA
B05 Mobile Advertising
MAKING DISNEY PIXAR'S "FINDING DORY" A BLOCKBUSTER
DISNEY / FINDING DORY
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
A08 Data Insight
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
B02 Mobile Apps
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING / CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA DOINGFILMS Shanghai CHINA
B03 Social for Mobile
CHEER TV
OTSUKA PHARMACEUTICAL CO. / POCARI SWEAT
HAKUHODO INC. Tokyo JAPAN
Bronze Spike
FRIDAY AT 5PM CHALLENGE
WRIGLEY'S 5 GUM / 5 GUM
BBDO ASIA Guangzhou CHINA
A08 Data Insight
WORDDEBT
HEALRWORLD / GREEK FINANCIAL CRISIS
GEOMETRY GLOBAL Hong Kong HONG KONG
B02 Mobile Apps
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
B01 Mobile Websites
THE UNSTOPPABLE TRIBUTE
NIKE / NIKE
WIEDEN+KENNEDY SHANGHAI CHINA
Short List
B05 Mobile Advertising
VIDEO VOYEUR
YOUTUBE INDONESIA / YOUTUBE OFFLINE
R/GA SYDNEY AUSTRALIA R/GA SYDNEY AUSTRALIA
Silver Spike
B01 Mobile Websites
HEINEKEN'S THE SUB CHINA LAUNCH
HEINEKEN / HEINEKEN THE SUB
RAZORFISH CHINA SHINE COMMUNICATIONS Shanghai CHINA
A08 Data Insight
STAYFREE STAY AHEAD HELPLINE
JOHNSON & JOHNSON / STAYFREE
OMD INDIA Mumbai INDIA