• A09 Innovative Technology
• DOT. THE FIRST BRAILLE SMARTWATCH
  DOT INCORPORATION / DOT WATCH
  SERVICEPLAN KOREA Seoul
  SOUTH KOREA
  Short List

• C03 Messaging Campaign
• TEXT FROM YOUR EX
  AIDS CONCERN / AIDS CONCERN
  TBWA\HONG KONG Hong Kong
  HONG KONG

• A06 Connected Devices
• BRAINBAND
  SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
  LEO BURNETT SYDNEY
  AUSTRALIA
  Short List

• A05 Networked / Connected Screens
• SINGTEL FIRECCRACKER
  SINGTEL / TELECOMMUNICATIONS
  OGILVY & MATHER SINGAPORE
  SINGAPORE

• B02 Mobile Apps
• GUM PLAY
  SUNSTAR / GUM PLAY
  PARTY Tokyo
  JAPAN
  Short List

• B01 Mobile Websites
• SYNC! THE "DISNEYLAND PARADE"
  TOKYO DISNEY RESORT / DISNEY CHRISTMAS
  ENJIN Tokyo
  JAPAN

• A08 Data Insight
• HUNGERITHM
  MARS CHOCOLATE AUSTRALIA / SNICKERS
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA
  Gold

• B03 Social for Mobile
• FREE TANK – DATA PACKETS FREE SHARING SYSTEM
  K-OPTICOM CORPORATION / MINEO
  DENTSU INC. KANSAI Osaka
  JAPAN

• B04 Mobile Games
• SMART STRETCH 360
  YAHOO! JAPAN / YAHOO! JAPAN 20TH ANNIVERSARY
  HAKUHODO KETTLE Tokyo
  JAPAN

• A03 Augmented Mobile Experience
• $10 TALE OF FORGOTTEN VETERANS
  TENCENT / TENCENT CHARITY
  J. WALTER THOMPSON BEIJING
  CHINA

• A04 VR Experience
• EBAY AUSTRALIA VIRTUAL REALITY DEPARTMENT STORE
  EBAY / EBAY
  TRAFFIK Sydney
  AUSTRALIA

• A01 Activation by Location
• QQ ALERT: EVERYONE IS RESCUER
  QQ / INSTANT MESSAGING
  TENCENT Shenzhen
  CHINA
  Bronze

• B05 Mobile Advertising
• HEALTHIEST ROUTE NAVIGATION GUIDE
  EPSON SALES JAPAN / PULSENSE
  PYRAMID FILM Tokyo
  JAPAN

• A08 Data Insight
• LITTLE SPARK OF FORCE TO CHANGE THE WORLD
  TENCENT / TENCENT CHARITY PLATFORM
  TENCENT Shenzhen
  CHINA

• B01 Mobile Websites
• HUNGERITHM
  MARS CHOCOLATE AUSTRALIA / SNICKERS
  CLEMENGER BBDO MELBOURNE
  AUSTRALIA
  Bronze

• B04 Mobile Games
• TAKEOVER
  HP / HP OMEN
  FRED & FARID SHANGHAI
  CHINA

• B03 Social for Mobile
• SYNC! THE "DISNEYLAND PARADE"
  TOKYO DISNEY RESORT / DISNEY CHRISTMAS
  ENJIN Tokyo
  JAPAN

• B02 Mobile Apps
• DON'T APP WHEN YOU'RE HUNGRY
  MARS / SNICKERS
  COLENSO BBDO Auckland
  NEW ZEALAND

• C03 Messaging Campaign
• MEMORIES FOR LIFE
  HDFC LIFE / FINANCIAL SERVICES - LIFE INSURANCE
  LEO BURNETT INDIA Mumbai
  INDIA

• A03 Augmented Mobile Experience
• A DOUBLEMINT THAT SINGS
  WRIGLEY'S, MARS / DOUBLEMINT
  BBDO ASIA Guangzhou
  CHINA

• B05 Mobile Advertising
• CELEBRITY TANTRUM
  SAMSUNG AUSTRALIA / SAMSUNG TAB S2
  LEO BURNETT SYDNEY
  AUSTRALIA
  Silver

• A01 Activation by Location
• KIDDY CO-PILOT
  PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY
  FCB Kuala Lumpur
  MALAYSIA

• A04 VR Experience
• KIT MAIL HOLOGRAM
  NESTLÉ JAPAN, JAPAN POST / KIT KAT
  J. WALTER THOMPSON JAPAN Tokyo
  JAPAN

• A06 Connected Devices
• DOT. THE FIRST BRAILLE SMARTWATCH
  DOT INCORPORATION / DOT WATCH
  SERVICEPLAN KOREA Seoul
  SOUTH KOREA
  Bronze

• A09 Innovative Technology
• BUD 3D SELFIE
  BUDWEISER CHINA / BUDWEISER
  OGILVYONE WORLDWIDE SHANGHAI
  CHINA

• A05 Networked / Connected Screens
• OUTSHOUT OR OUTSMART???
  UNILEVER / PUREIT WATER PURIFIERS
  MINDSHARE FULCRUM Mumbai
  INDIA

• C01 Integrated Mobile Campaigns
• KINDERJOY STORY STATION
  FERRERO / KINDERJOY
  OMD INDIA Mumbai
  INDIA
• CAMPAIGN "HORLICKS NUTRIQUEST"
  GLAXOSMITHKLINE CONSUMER HEALTHCARE / HORLICKS
  GREY GROUP Singapore
  SINGAPORE

• A01 Activation by Location
• LEE HEAT TRACKER
  LEE JEANS CHINA / LEE MAGMA FUSION COLLECTION
  TBWA\HONG KONG Hong Kong
  HONG KONG

• A06 Connected Devices
• KEEPER ALERT
  PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
  LEO BURNETT INDONESIA Jakarta
  INDONESIA

• A09 Innovative Technology
• PLAYING WITH FIRE
  GOOGLE AUSTRALIA / GOOGLE PLAY
  R/GA SYDNEY
  AUSTRALIA

• B05 Mobile Advertising
• MAXIS SAFE MODE
  MAXIS / TELECOMMUNICATIONS
  ENSEMBLE WORLDWIDE Petaling Jaya
  MALAYSIA

• A04 VR Experience
• THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
  KT / GIGA VR
  CHEIL WORLDWIDE Seoul
  SOUTH KOREA

• A03 Augmented Mobile Experience
• CHEERS TO A LEGEND
  DIAGEO AUSTRALIA / BUNDABERG RUM
  LEO BURNETT SYDNEY
  AUSTRALIA

• A08 Data Insight
• BRAINBAND
  SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
  LEO BURNETT SYDNEY
  AUSTRALIA
  Short List

• B02 Mobile Apps
• A DOG'S STORY
  MARS / PEDIGREE
  COLENSO BBDO Auckland
  NEW ZEALAND

• B03 Social for Mobile
• KNORR CHINA-A TASTE OF HOME
  KNORR / SEASONING
  ISOBAR CHINA GROUP Shanghai
  CHINA

• C03 Messaging Campaign
• FRIDAY AT 5PM CHALLENGE
  WRIGLEY'S 5 GUM / 5 GUM
  BBDO ASIA Guangzhou
  CHINA

• B04 Mobile Games
• MY INNER SPACE
  DOUBAN.COM / DOUBAN.COM BRANDING
  W Shanghai
  CHINA

• B03 Social for Mobile
• HEALTHY WIFI
  CHINA TELECOM / HEALTHY WIFI
  MULLENLOWE CHINA Shanghai
  CHINA

• B02 Mobile Apps
• ODYSEE
  CELCOM AXIATA BERHAD / CORPORATE
  M&C SAATCHI MALAYSIA Kuala Lumpur
  MALAYSIA

• A08 Data Insight
• CELEBRITY TANTRUM
  SAMSUNG AUSTRALIA / SAMSUNG TAB S2
  LEO BURNETT SYDNEY
  AUSTRALIA

• B04 Mobile Games
• KIDDY CO-PILOT
  PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY
  FCB Kuala Lumpur
  MALAYSIA

• A04 VR Experience
• #BEFEARLESS
  SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
  CHEIL WORLDWIDE Seoul
  SOUTH KOREA
  Short List

• B01 Mobile Websites
• PLAYING WITH FIRE
  GOOGLE AUSTRALIA / GOOGLE PLAY
  R/GA SYDNEY
  AUSTRALIA

• A03 Augmented Mobile Experience
• FUJISAN WORLD HERITAGE CENTER
  YAMANASHI PREFECTURE / FUJISAN WORLD HERITAGE CENTER
  NOMURA Tokyo
  JAPAN

• A09 Innovative Technology
• SAFETY SELFIE
  TOYOTA MOTOR ASIA PACIFIC / SAFETY CAMPAIGN
  DELPHYS SINGAPORE
  SINGAPORE

• B05 Mobile Advertising
• MCNOW
  McDONALD'S JAPAN / ALL PRODUCTS
  TBWA\HAKUHODO Tokyo
  JAPAN

• A06 Connected Devices
• GULULU - PET IN A BOTTLE
  BOWHEAD TECHNOLOGY / GULULU
  CHEIL Beijing
  CHINA

• A01 Activation by Location
• VIRTUAL COASTGUARD
  MARITIME NEW ZEALAND / MARITIME SAFETY
  FCB NEW ZEALAND Auckland
  NEW ZEALAND
  Short List