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Title Brand Product / Service Entrant Company Location Production Company Location Award
A08 Data Insight
VISIBLE NOTE
TOTAL ACCESS COMMUNICATION PUBLIC COMPANY
VISIBLE NOTE APPLICATION BY DTAC 		THE LEO BURNETT GROUP THAILAND Bangkok THAILAND SILHOUETTE PRODUCTION Bangkok THAILAND
DELICIOUS TREND-MAPPING
ZAIM
HOUSEHOLD ACCOUNTING APP. 		HAKUHODO INC. Tokyo JAPAN HAKUHODO INC. Tokyo / HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS 		CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold Spike
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT
TENCENT CHARITY PLATFORM 		TENCENT Shenzhen CHINA
BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND 		LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA
SAMSUNG TAB S2 		LEO BURNETT SYDNEY AUSTRALIA MINDS EYE London / FILAMENT POST PRODUCTION London UNITED KINGDOM
KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD)
PEUGEOT SAFETY 		FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
DON'T DROP THE REWARD
TAXI MONGER
TAXI HIRE SERVICES 		FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
AXE BODY SPRAY AI MULTI-SCREEN TARGETING SYSTEM
UNILEVER TAIWAN
AXE BODY SPRAY 		PHD TAIWAN Taipai CHINESE TAIPEI
THREE SECONDS THAT REVOLUTIONISED RETAIL
TARGET AUSTRALIA
TARGET AUSTRALIA 		SAPIENTNITRO Southbank, Vic AUSTRALIA
MCNOW
McDONALD'S JAPAN
ALL PRODUCTS 		TBWA\HAKUHODO Tokyo JAPAN
WORDDEBT
HEALRWORLD
GREEK FINANCIAL CRISIS 		GEOMETRY GLOBAL Hong Kong HONG KONG
STAYFREE STAY AHEAD HELPLINE
JOHNSON & JOHNSON
STAYFREE 		OMD INDIA Mumbai INDIA
FAW-TOYOTA CREATES THE FIRST EVER 'MOBILE 4S SHOP'
FAW-TOYOTA
ALL CAR MODELS FROM FAW-TOYOTA 		&C. Beijing CHINA
ASKMEBAZAAR TRAILBLAZERS THE E-COMMERCE LANDSCAPE IN INDIA
GETIT INFOMEDIA
ASKMEBAZAAR.COM 		OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
A09 Innovative Technology
GUM PLAY
SUNSTAR
GUM PLAY 		PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND 		LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST
KIT KAT 		J. WALTER THOMPSON JAPAN Tokyo JAPAN AMANA Tokyo / RIZING Tokyo JAPAN
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION
DOT WATCH 		SERVICEPLAN KOREA Seoul SOUTH KOREA COMMONDEER Los Angeles / CORE-A STUDIOS Seoul USA / SOUTH KOREA
Short List
BUD 3D SELFIE
BUDWEISER CHINA
BUDWEISER 		OGILVYONE WORLDWIDE SHANGHAI CHINA
PLAYING WITH FIRE
GOOGLE AUSTRALIA
GOOGLE PLAY 		R/GA SYDNEY AUSTRALIA R/GA SYDNEY / 85P Sydney AUSTRALIA
SAFETY SELFIE
TOYOTA MOTOR ASIA PACIFIC
SAFETY CAMPAIGN 		DELPHYS SINGAPORE SINGAPORE
GIGA SELFIE
TOURISM AUSTRALIA
GIGA SELFIE 		TBWA\HAKUHODO Tokyo JAPAN AOI PRO Tokyo / AID-DCC Osaka JAPAN
MOBILE ECOSYSTEM FOR VERTIGO
ABBOTT INDIA
MOBILE APPLICATIONS FOR COMPREHENSIVE VERTIGO MANAGEMENT 		ABBOTT INDIA Mumbai INDIA
OUTSHOUT OR OUTSMART???
UNILEVER
PUREIT WATER PURIFIERS 		MINDSHARE FULCRUM Mumbai INDIA
B01 Mobile Websites
NOODLE CRADLE
KAGAWA PREFECTURE
IMMIGRATION PROMOTION 		DENTSU INC. Tokyo JAPAN OCTAVE NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE
MENTOS / MENTOS FRESH COLA 		ASATSU-DK Tokyo JAPAN
LIVE STATS LOTTERY
SKY PERFECTV
FOOTBALL CHANNEL 		ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT
DISNEY CHRISTMAS 		ENJIN Tokyo JAPAN
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS 		CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
PLAYING WITH FIRE
GOOGLE AUSTRALIA
GOOGLE PLAY 		R/GA SYDNEY AUSTRALIA R/GA SYDNEY / 85P Sydney AUSTRALIA
PIANO OF UNIFICATION
MINISTRY OF UNIFICATION
MINISTRY OF UNIFICATION 		CHEIL WORLDWIDE Seoul SOUTH KOREA TELEVI FILM Seoul / SEOUL VISION Seoul SOUTH KOREA
SINGTEL FIRECCRACKER
SINGTEL
TELECOMMUNICATIONS 		OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
POEMS FROM THE WOMB - MOBILE BOOK
THE LIFE FOUNDATION
CAMPAIGN TO STOPTHEGENDERCIDE.COM 		OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
WE SMILE
A.S. WATSON GROUP
"WE SMILE" SMILE DETECTOR 		A.S. WATSON GROUP Hong Kong HONG KONG PRIZM Hong Kong HONG KONG
NIKE NSW : SNEAKER SLAM
NIKE GREATER CHINA
NIKE SNEAKER GENEALOGY 		AKQA Shanghai CHINA
THE UNSTOPPABLE TRIBUTE
NIKE
NIKE 		WIEDEN+KENNEDY SHANGHAI CHINA
Short List
HEINEKEN'S THE SUB CHINA LAUNCH
HEINEKEN
HEINEKEN THE SUB 		RAZORFISH CHINA SHINE COMMUNICATIONS Shanghai CHINA
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS
DOUBLEMINT 		BBDO ASIA Guangzhou CHINA
B02 Mobile Apps
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE
ROAD SAFETY AWARENESS CAMPAIGN 		BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION
FUJI APPLE 		HAKUHODO KETTLE Tokyo JAPAN HAKUHODO I-STUDIO Tokyo / TOW Tokyo JAPAN
STABILO NOTE APP
SCHWANHAUBER & CO KG
STABILO BOSS 		LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
GUM PLAY
SUNSTAR
GUM PLAY 		PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Short List
DON'T APP WHEN YOU'RE HUNGRY
MARS
SNICKERS 		COLENSO BBDO Auckland NEW ZEALAND
A DOG'S STORY
MARS
PEDIGREE 		COLENSO BBDO Auckland NEW ZEALAND
ODYSEE
CELCOM AXIATA BERHAD
CORPORATE 		M&C SAATCHI MALAYSIA Kuala Lumpur MALAYSIA
NEXT STAGE WITH YOU
MERCEDES-BENZ JAPAN CO.
A-CLASS 		HAKUHODO THE DAY Tokyo JAPAN AOI PRO. Tokyo / RHIZOMATIKS Tokyo JAPAN
ADF ACTIVE APP
DEFENCE FORCE RECRUITING
AUSTRALIAN DEFENCE FORCE 		HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA PRECINCT Sydney AUSTRALIA
DIG-LOG
SNOW SHOVELING NPO, " YUKIKAKI DOJO "
DIG-LOG 		HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
FAMI-NAVI
DONGFENG CIROEN
C4, C3-XR, C4L, C5, C-QUATRE 		BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA Shanghai / PYRAMID FILM Shanghai CHINA