Title Brand Product / Service Entrant Company Location Production Company Location Award
A03 Augmented Mobile Experience
SAFETY SELFIE
TOYOTA MOTOR ASIA PACIFIC / SAFETY CAMPAIGN
DELPHYS SINGAPORE / HAKUHODO I-STUDIO Tokyo SINGAPORE
B02 Mobile Apps
TASKS FOR TOYS
TOYS “R” US / TOYS
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
B01 Mobile Websites
POEMS FROM THE WOMB - MOBILE BOOK
THE LIFE FOUNDATION / CAMPAIGN TO STOPTHEGENDERCIDE.COM
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
B03 Social for Mobile
SNAPCHAT FROM THE CLOSET
OOGACHAGA / LGBT COUNSELLING / NON-PROFIT
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
A06 Connected Devices
AMATEUR REPLAY
ALLIANZ / INSURANCE
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
B01 Mobile Websites
SINGTEL FIRECCRACKER
SINGTEL / TELECOMMUNICATIONS
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
A05 Networked / Connected Screens
SINGTEL FIRECCRACKER
SINGTEL / TELECOMMUNICATIONS
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
CHANGE THEIR FATE
WILDLIFE RESERVES SINGAPORE / WILDLIFE CONSERVATION
POSSIBLE Singapore SINGAPORE POSSIBLE Singapore SINGAPORE
A01 Activation by Location
VIRTUAL COASTGUARD
MARITIME NEW ZEALAND / MARITIME SAFETY
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
B02 Mobile Apps
A DOG'S STORY
MARS / PEDIGREE
COLENSO BBDO Auckland NEW ZEALAND
DON'T APP WHEN YOU'RE HUNGRY
MARS / SNICKERS
COLENSO BBDO Auckland NEW ZEALAND
B03 Social for Mobile
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA SIXTYMAC PRODUCTION Petaling Jaya MALAYSIA
B02 Mobile Apps
ODYSEE
CELCOM AXIATA BERHAD / CORPORATE
M&C SAATCHI MALAYSIA Kuala Lumpur MALAYSIA
B03 Social for Mobile
ONLINE PREDATOR
PERSATUAN KESEDARAN KOMUNITI SELANGOR / EMPOWER
M&C SAATCHI MALAYSIA Kuala Lumpur MALAYSIA
B05 Mobile Advertising
MAXIS SAFE MODE
MAXIS / TELECOMMUNICATIONS
ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA SIXTYMAC PRODUCTION Petaling Jaya MALAYSIA
A08 Data Insight
DON'T DROP THE REWARD
TAXI MONGER / TAXI HIRE SERVICES
FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
B04 Mobile Games
KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY
FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
A08 Data Insight
KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY
FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
A01 Activation by Location
KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY
FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
A09 Innovative Technology
GIGA SELFIE
TOURISM AUSTRALIA / GIGA SELFIE
TBWA\HAKUHODO Tokyo JAPAN AOI PRO Tokyo / AID-DCC Osaka JAPAN
B05 Mobile Advertising
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
A08 Data Insight
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
A01 Activation by Location
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
B03 Social for Mobile
THE CAMPAIGN AGAINST HAPPINESS
SUNTORY HOLDINGS. / HOME MADE STYLE (COCKTAIL)
HAKUHODO KETTLE Tokyo JAPAN AOI PRO Tokyo JAPAN
B02 Mobile Apps
DIGITAL GOLDFISH SCOOPING
IMC GROUP/SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze Spike
A09 Innovative Technology
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN AMANA Tokyo / RIZING Tokyo JAPAN
A04 VR Experience
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN AMANA Tokyo / RIZING Tokyo JAPAN
B03 Social for Mobile
GOTTA?GAG
KIRIN BEER / HYOKETSU
DENTSU INC. Tokyo / DENTSU TEC Tokyo JAPAN DENTSU TEC Tokyo / BIRDMAN Tokyo JAPAN
B05 Mobile Advertising
HEALTHIEST ROUTE NAVIGATION GUIDE
EPSON SALES JAPAN / PULSENSE
DENTSU INC. Tokyo / ISOBAR Tokyo JAPAN PYRAMID FILM Tokyo JAPAN
A03 Augmented Mobile Experience
FUJISAN WORLD HERITAGE CENTER
YAMANASHI PREFECTURE / FUJISAN WORLD HERITAGE CENTER
NOMURA Tokyo / MUSEGRAM INC. Tokyo JAPAN NOMURA Tokyo / MUSEGRAM INC. Tokyo JAPAN
B03 Social for Mobile
CHEER TV
OTSUKA PHARMACEUTICAL CO. / POCARI SWEAT
HAKUHODO INC. Tokyo JAPAN
Bronze Spike
NATIVE MOBILE MUSIC VIDEO
KING RECORDS / LYRICAL SCHOOL
TBWA\HAKUHODO Tokyo JAPAN AOI PRO Tokyo JAPAN
Bronze Spike
B02 Mobile Apps
DIG-LOG
SNOW SHOVELING NPO, " YUKIKAKI DOJO " / DIG-LOG
HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
A06 Connected Devices
DIG-LOG
SNOW SHOVELING NPO, " YUKIKAKI DOJO " / DIG-LOG
HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
B04 Mobile Games
SMART STRETCH 360
YAHOO! JAPAN / YAHOO! JAPAN 20TH ANNIVERSARY
HAKUHODO KETTLE Tokyo JAPAN TOKYO Tokyo / AMANA Tokyo JAPAN
A04 VR Experience
SMART STRETCH 360
YAHOO! JAPAN / YAHOO! JAPAN 20TH ANNIVERSARY
HAKUHODO KETTLE Tokyo JAPAN TOKYO Tokyo / AMANA Tokyo JAPAN
A08 Data Insight
DELICIOUS TREND-MAPPING
ZAIM / HOUSEHOLD ACCOUNTING APP.
HAKUHODO INC. Tokyo / HAKUHODO PRODUCT'S Tokyo JAPAN HAKUHODO INC. Tokyo / HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
B02 Mobile Apps
NEXT STAGE WITH YOU
MERCEDES-BENZ JAPAN CO. / A-CLASS
HAKUHODO THE DAY Tokyo JAPAN AOI PRO. Tokyo / RHIZOMATIKS Tokyo JAPAN
A03 Augmented Mobile Experience
NEXT STAGE WITH YOU
MERCEDES-BENZ JAPAN CO. / A-CLASS
HAKUHODO THE DAY Tokyo JAPAN AOI PRO. Tokyo / RHIZOMATIKS Tokyo JAPAN
A01 Activation by Location
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Bronze Spike
B03 Social for Mobile
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
B01 Mobile Websites
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
A05 Networked / Connected Screens
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
A04 VR Experience
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
C01 Integrated Mobile Campaigns
BEER-LINGUAL CAMPAIGN
SUNTORY HOLDINGS / SUNTORY BEER
McCANN ERICKSON JAPAN Tokyo JAPAN AOI PRO Tokyo JAPAN
A02 Activation by Proximity
BEER-LINGUAL CAMPAIGN
SUNTORY HOLDINGS / SUNTORY BEER
McCANN ERICKSON JAPAN Tokyo JAPAN AOI PRO Tokyo JAPAN
B01 Mobile Websites
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
A08 Data Insight
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
Bronze Spike
B04 Mobile Games
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
ASATSU-DK Tokyo JAPAN
B01 Mobile Websites
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
ASATSU-DK Tokyo JAPAN