Title Brand Product / Service Entrant Company Location Production Company Location Award
A03 Augmented Mobile Experience
SMARTPHONE POSTCARD
JAPAN POST / POSTAL SERVICE
ASATSU-DK Tokyo JAPAN BBMEDIA Tokyo JAPAN
C03 Messaging Campaign
SMARTPHONE POSTCARD
JAPAN POST / POSTAL SERVICE
ASATSU-DK Tokyo JAPAN BBMEDIA Tokyo JAPAN
B03 Social for Mobile
FREE TANK – DATA PACKETS FREE SHARING SYSTEM
K-OPTICOM CORPORATION / MINEO
DENTSU INC. KANSAI Osaka JAPAN
A05 Networked / Connected Screens
GLASS SHEET
EPSON SALES JAPAN CORPORATION / MOVERIO
DENTSU INC. Tokyo JAPAN VARIOUS DIMENSIONS CO LTD Tokyo / TAPE Tokyo JAPAN
Short List
B01 Mobile Websites
NOODLE CRADLE
KAGAWA PREFECTURE / IMMIGRATION PROMOTION
DENTSU INC. Tokyo JAPAN OCTAVE NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
C01 Integrated Mobile Campaigns
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
HAKUHODO KETTLE Tokyo / HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo / TOW Tokyo JAPAN
B02 Mobile Apps
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
HAKUHODO KETTLE Tokyo / HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo / TOW Tokyo JAPAN
B04 Mobile Games
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze Spike
A09 Innovative Technology
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
B02 Mobile Apps
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Short List
A07 Wearable Technology
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
A06 Connected Devices
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze Spike
B02 Mobile Apps
STABILO NOTE APP
SCHWANHAUBER & CO KG / STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
A03 Augmented Mobile Experience
STABILO NOTE APP
SCHWANHAUBER & CO KG / STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
B02 Mobile Apps
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
A06 Connected Devices
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
A02 Activation by Proximity
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
C02 Cross Device Campaign
OUTSHOUT OR OUTSMART???
UNILEVER / PUREIT WATER PURIFIERS
MINDSHARE FULCRUM Mumbai INDIA
A05 Networked / Connected Screens
OUTSHOUT OR OUTSMART???
UNILEVER / PUREIT WATER PURIFIERS
MINDSHARE FULCRUM Mumbai INDIA
A09 Innovative Technology
OUTSHOUT OR OUTSMART???
UNILEVER / PUREIT WATER PURIFIERS
MINDSHARE FULCRUM Mumbai INDIA
MOBILE ECOSYSTEM FOR VERTIGO
ABBOTT INDIA / MOBILE APPLICATIONS FOR COMPREHENSIVE VERTIGO MANAGEMENT
ABBOTT INDIA Mumbai INDIA
A04 VR Experience
VERTIGO - VIRTUAL REALITY APP FOR SCIENTIFIC DETAILING
ABBOTT INDIA - VERTIN / VIRTUAL REALITY POWERED SCIENTIFIC DETAILER
ABBOTT INDIA Mumbai INDIA
B02 Mobile Apps
TRAILS OF INDIA
PULP STRATEGY COMMUNICATIONS PRIVATE / MOTORCYCLING AND PASSION BIKING
PULP STRATEGY COMMUNICATIONS New Delhi INDIA PULP STRATEGY COMMUNICATIONS New Delhi INDIA
BLOOD BANKING
INDIAN RED CROSS SOCIETY / BLOOD BANKING
J. WALTER THOMPSON INDIA Bangalore INDIA J. WALTER THOMPSON INDIA Bangalore INDIA
C03 Messaging Campaign
MEMORIES FOR LIFE
HDFC LIFE / FINANCIAL SERVICES - LIFE INSURANCE
LEO BURNETT INDIA Mumbai INDIA
B03 Social for Mobile
RIN CAREER READY ACADEMY
HINDUSTAN UNILEVER / WASHING DETERGENT
PHD INDIA Mumbai INDIA
LO KAR LO BAAT
ACTIVE WHEEL - HINDUSTAN UNILEVER / WASHING DETERGENT
PHD INDIA Mumbai INDIA
SNAP COUNSELLORS
LOVEDOCTOR.IN / SNAP COUNSELLORS
TBWA\INDIA Mumbai INDIA TBWA\INDIA Mumbai INDIA
Short List
B04 Mobile Games
KHELOGE TOH JEETOGE
HINDUSTAN UNILEVER / HUL PRODUCTS
PHD INDIA Mumbai INDIA
C01 Integrated Mobile Campaigns
KINDERJOY STORY STATION
FERRERO / KINDERJOY
OMD INDIA Mumbai INDIA
A08 Data Insight
STAYFREE STAY AHEAD HELPLINE
JOHNSON & JOHNSON / STAYFREE
OMD INDIA Mumbai INDIA
A02 Activation by Proximity
SOS NETWORK
MAXIS BERHAD / MAXIS
OGILVY & MATHER GROUP HONG KONG HONG KONG
C03 Messaging Campaign
TEXT FROM YOUR EX
AIDS CONCERN / AIDS CONCERN
TBWA\HONG KONG Hong Kong HONG KONG TBWA\HONG KONG Hong Kong HONG KONG
B04 Mobile Games
LEE HEAT TRACKER
LEE JEANS CHINA / LEE MAGMA FUSION COLLECTION
TBWA\HONG KONG Hong Kong HONG KONG TBWA\HONG KONG Hong Kong HONG KONG
A01 Activation by Location
LEE HEAT TRACKER
LEE JEANS CHINA / LEE MAGMA FUSION COLLECTION
TBWA\HONG KONG Hong Kong HONG KONG TBWA\HONG KONG Hong Kong HONG KONG
B02 Mobile Apps
WE SMILE
A.S. WATSON GROUP / "WE SMILE" SMILE DETECTOR
A.S. WATSON GROUP Hong Kong / PRIZM Hong Kong HONG KONG PRIZM Hong Kong HONG KONG
B01 Mobile Websites
WE SMILE
A.S. WATSON GROUP / "WE SMILE" SMILE DETECTOR
A.S. WATSON GROUP Hong Kong / PRIZM Hong Kong HONG KONG PRIZM Hong Kong HONG KONG
C02 Cross Device Campaign
ASUS ZENFONE ZOOM TO WANDA
ASUSTEK COMPUTER / ASUS ZENFONE ZOOM
RAZORFISH Hong Kong HONG KONG
A08 Data Insight
WORDDEBT
HEALRWORLD / GREEK FINANCIAL CRISIS
GEOMETRY GLOBAL Hong Kong HONG KONG
A01 Activation by Location
SECRET STAGE
KKBOX / KKBOX
CHEIL HONG KONG HONG KONG CHEIL HONG KONG HONG KONG
B03 Social for Mobile
#BETHEIREYES
SAMSUNG / CSR
CHEIL HONG KONG HONG KONG CHEIL HONG KONG HONG KONG
A04 VR Experience
INSIDE/OUT: THE WORLD'S FIRST PRODUCT LAUNCH IN VR
ONEPLUS / ONEPLUS 2
JACK MORTON WORLDWIDE Central Hong Kong HONG KONG JACK MORTON WORLDWIDE Central Hong Kong / MEDIA REVERSE Amsterdam HONG KONG / THE NETHERLANDS
B02 Mobile Apps
PARIS IS OUR GIFT
PARIS AÉROPORT / PARIS IS OUR GIFT MOBILE APP
W&CIE Boulogne Billancourt FRANCE W&CIE Boulogne Billancourt FRANCE
A01 Activation by Location
PARIS IS OUR GIFT
PARIS AÉROPORT / PARIS IS OUR GIFT MOBILE APP
W&CIE Boulogne Billancourt FRANCE W&CIE Boulogne Billancourt FRANCE
B04 Mobile Games
PARIS IS OUR GIFT
PARIS AÉROPORT / PARIS IS OUR GIFT MOBILE APP
W&CIE Boulogne Billancourt FRANCE W&CIE Boulogne Billancourt FRANCE
B03 Social for Mobile
PARIS IS OUR GIFT
PARIS AÉROPORT / PARIS IS OUR GIFT MOBILE APP
W&CIE Boulogne Billancourt FRANCE W&CIE Boulogne Billancourt FRANCE
A04 VR Experience
THE MOON REPRESENTS MY HEART, MOON-LANDING PROJECT
MEDIALAND DIGITAL STRATEGY / MOON FESTIVAL GIFT
MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI
A08 Data Insight
AXE BODY SPRAY AI MULTI-SCREEN TARGETING SYSTEM
UNILEVER TAIWAN / AXE BODY SPRAY
PHD TAIWAN Taipai CHINESE TAIPEI
B03 Social for Mobile
WE ARE JUST A CHARACTER AWAY
DIANPING.COM / ONLINE RESTAURANT GROUP PURCHASE
W Shanghai CHINA W Shanghai CHINA
B04 Mobile Games
MY INNER SPACE
DOUBAN.COM / DOUBAN.COM BRANDING
W Shanghai CHINA W Shanghai CHINA