Title Brand Product / Service Entrant Company Location Production Company Location Award
A09 Innovative Technology
SAFETY SELFIE
TOYOTA MOTOR ASIA PACIFIC / SAFETY CAMPAIGN
DELPHYS SINGAPORE / HAKUHODO I-STUDIO Tokyo SINGAPORE
B03 Social for Mobile
CANON INSTAZOOM
CANON SINGAPORE. / CANON POWERSHOT SX60 HS
DENTSU SINGAPORE SINGAPORE CALIBRE PICTURES Singapore / MIRACLE FACTORY Singapore SINGAPORE
Short List
B05 Mobile Advertising
CLEAN & CLEAR MIRROR TEXT VIDEO
JOHNSON & JOHNSON / FACE WASH FOR TEENAGERS
DDB GROUP SINGAPORE SINGAPORE ABUNDANT PRODUCTIONS Singapore SINGAPORE
B02 Mobile Apps
ELECTROLUX AUGMENTED REALITY (AR)
ELECTROLUX / ELECTROLUX REFRIGERATOR AND KITCHEN BURNER
RAZORFISH Singapore SINGAPORE
B04 Mobile Games
MOBILE GAME "NUTRIQUEST"
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE POSSIBLE CEE Budapest / GROUND CONTROL London HUNGARY / UNITED KINGDOM
Short List
C01 Integrated Mobile Campaigns
CAMPAIGN "HORLICKS NUTRIQUEST"
GLAXOSMITHKLINE CONSUMER HEALTHCARE / HORLICKS
GREY GROUP Singapore SINGAPORE POSSIBLE CEE Budapest / GROUND CONTROL London HUNGARY / UNITED KINGDOM
REXONA GETS INDONESIA MOVING WITH “AYO MOGER”
UNILEVER / REXONA
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
B05 Mobile Advertising
FINGER LICKIN 360
KENTUCKY FRIED CHICKEN / ORIGINAL SPICE BUCKET
FACEBOOK Singapore SINGAPORE COLORTV STUDIO Singapore SINGAPORE
A08 Data Insight
ASKMEBAZAAR TRAILBLAZERS THE E-COMMERCE LANDSCAPE IN INDIA
GETIT INFOMEDIA / ASKMEBAZAAR.COM
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
B05 Mobile Advertising
ASKMEBAZAAR TRAILBLAZERS THE E-COMMERCE LANDSCAPE IN INDIA
GETIT INFOMEDIA / ASKMEBAZAAR.COM
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
REXONA GETS INDONESIA MOVING WITH “AYO MOGER”
UNILEVER / REXONA
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
MAKING DISNEY PIXAR'S "FINDING DORY" A BLOCKBUSTER
DISNEY / FINDING DORY
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
A04 VR Experience
FANTA, PLAY NOW
COCA-COLA / CARBONATED BEVERAGE
SLATE&AIR Seoul SOUTH KOREA
A06 Connected Devices
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION / DOT WATCH
SERVICEPLAN KOREA Seoul / DOT INCORPORATION Seoul SOUTH KOREA COMMONDEER Los Angeles / CORE-A STUDIOS Seoul USA / SOUTH KOREA
Bronze Spike
A09 Innovative Technology
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION / DOT WATCH
SERVICEPLAN KOREA Seoul / DOT INCORPORATION Seoul SOUTH KOREA COMMONDEER Los Angeles / CORE-A STUDIOS Seoul USA / SOUTH KOREA
Short List
B03 Social for Mobile
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET Seoul SOUTH KOREA
A04 VR Experience
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET Seoul SOUTH KOREA
B02 Mobile Apps
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET Seoul SOUTH KOREA
B01 Mobile Websites
PIANO OF UNIFICATION
MINISTRY OF UNIFICATION / MINISTRY OF UNIFICATION
CHEIL WORLDWIDE Seoul SOUTH KOREA TELEVI FILM Seoul / SEOUL VISION Seoul SOUTH KOREA
A04 VR Experience
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul / CHEIL GERMANY Schwalbach SOUTH KOREA
Short List
B02 Mobile Apps
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul / CHEIL GERMANY Schwalbach SOUTH KOREA
B03 Social for Mobile
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul / CHEIL GERMANY Schwalbach SOUTH KOREA
B02 Mobile Apps
HEAR THE VOICE OF SILENT APP.
SETSATIAN SCHOOL FOR THE DEAF UNDER THE ROYAL PATRONAGE OF HIS ROYAL HIGHNESS CR / SETSATIAN SCHOOL FOR THE DEAF
Y&R THAILAND Bangkok THAILAND HA HOK KONFILM Nontaburi THAILAND
A01 Activation by Location
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE / ROAD SAFETY AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND
B02 Mobile Apps
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE / ROAD SAFETY AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND
A07 Wearable Technology
HELPMET
THAI HEALTH PROMOTION FOUNDATION / THAIHEALTH
BBDO BANGKOK THAILAND
C03 Messaging Campaign
DOVE LINE STICKER
UNILEVER THAI TRADING / DOVE
DENTSU ONE Bangkok THAILAND KRATAI TUENTUA Bangkok THAILAND
A08 Data Insight
VISIBLE NOTE
TOTAL ACCESS COMMUNICATION PUBLIC COMPANY / VISIBLE NOTE APPLICATION BY DTAC
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND SILHOUETTE PRODUCTION Bangkok THAILAND
A01 Activation by Location
WALL'S MAN 2.0
UNILEVER / WALL'S
MINDSHARE THAILAND Bangkok THAILAND DGM59 Bangkok THAILAND
B03 Social for Mobile
SUNSILK PERISCOPE AND FACEBOOK LIVE PARTIES
UNILEVER PHILIPPINES / SUNSILK SHAMPOO
ONE DIGITAL MEDIA GROUP Pasig City THE PHILIPPINES
B04 Mobile Games
MOUNTAIN DEW PLAYABLE PRINT
MOUNTAIN DEW / MOUNTAIN DEW
BBDO GUERRERO Makati City THE PHILIPPINES