Title Brand Product / Service Entrant Company Location Production Company Location Award
B01 Mobile Websites
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
C01 Integrated Mobile Campaigns
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Grand Prix
A03 Augmented Mobile Experience
STABILO NOTE APP
SCHWANHAUBER & CO KG / STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
B02 Mobile Apps
STABILO NOTE APP
SCHWANHAUBER & CO KG / STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
A08 Data Insight
STAYFREE STAY AHEAD HELPLINE
JOHNSON & JOHNSON / STAYFREE
OMD INDIA Mumbai INDIA
A04 VR Experience
VIRTUAL PELOTON
STEVE WAUGH FOUNDATION / STEVE WAUGH FOUNDATION
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
B03 Social for Mobile
SUNSILK PERISCOPE AND FACEBOOK LIVE PARTIES
UNILEVER PHILIPPINES / SUNSILK SHAMPOO
ONE DIGITAL MEDIA GROUP Pasig City THE PHILIPPINES
A02 Activation by Proximity
BEER-LINGUAL CAMPAIGN
SUNTORY HOLDINGS / SUNTORY BEER
McCANN ERICKSON JAPAN Tokyo JAPAN AOI PRO Tokyo JAPAN
C01 Integrated Mobile Campaigns
BEER-LINGUAL CAMPAIGN
SUNTORY HOLDINGS / SUNTORY BEER
McCANN ERICKSON JAPAN Tokyo JAPAN AOI PRO Tokyo JAPAN
A08 Data Insight
THREE SECONDS THAT REVOLUTIONISED RETAIL
TARGET AUSTRALIA / TARGET AUSTRALIA
SAPIENTNITRO Southbank, Vic AUSTRALIA
DON'T DROP THE REWARD
TAXI MONGER / TAXI HIRE SERVICES
FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
B05 Mobile Advertising
MAXIS SAFE MODE
MAXIS / TELECOMMUNICATIONS
ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA SIXTYMAC PRODUCTION Petaling Jaya MALAYSIA
A05 Networked / Connected Screens
SINGTEL FIRECCRACKER
SINGTEL / TELECOMMUNICATIONS
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
B01 Mobile Websites
SINGTEL FIRECCRACKER
SINGTEL / TELECOMMUNICATIONS
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
A03 Augmented Mobile Experience
$10 TALE OF FORGOTTEN VETERANS
TENCENT / TENCENT CHARITY
J. WALTER THOMPSON BEIJING CHINA
B05 Mobile Advertising
$10 TALE OF FORGOTTEN VETERANS
TENCENT / TENCENT CHARITY
J. WALTER THOMPSON BEIJING CHINA
A08 Data Insight
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT / TENCENT CHARITY PLATFORM
TENCENT Shenzhen CHINA
B03 Social for Mobile
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT / TENCENT CHARITY PLATFORM
TENCENT Shenzhen CHINA
A07 Wearable Technology
HELPMET
THAI HEALTH PROMOTION FOUNDATION / THAIHEALTH
BBDO BANGKOK THAILAND
A01 Activation by Location
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Bronze Spike
B02 Mobile Apps
TASKS FOR TOYS
TOYS “R” US / TOYS
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
A04 VR Experience
VERTIGO - VIRTUAL REALITY APP FOR SCIENTIFIC DETAILING
ABBOTT INDIA - VERTIN / VIRTUAL REALITY POWERED SCIENTIFIC DETAILER
ABBOTT INDIA Mumbai INDIA
A08 Data Insight
VISIBLE NOTE
TOTAL ACCESS COMMUNICATION PUBLIC COMPANY / VISIBLE NOTE APPLICATION BY DTAC
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND SILHOUETTE PRODUCTION Bangkok THAILAND
A01 Activation by Location
WALL'S MAN 2.0
UNILEVER / WALL'S
MINDSHARE THAILAND Bangkok THAILAND DGM59 Bangkok THAILAND
B03 Social for Mobile
LO KAR LO BAAT
ACTIVE WHEEL - HINDUSTAN UNILEVER / WASHING DETERGENT
PHD INDIA Mumbai INDIA
RIN CAREER READY ACADEMY
HINDUSTAN UNILEVER / WASHING DETERGENT
PHD INDIA Mumbai INDIA
B05 Mobile Advertising
CELEBRITY ANNOUNCED HIS RETIREMENT TO SERVE IN MILITARY?!
TENCENT / WE FIRE
TENCENT Shenzhen / BLUEFOCUS DIGITAL Guangzhou CHINA TENCENT Shenzhen / BLUEFOCUS DIGITAL Guangzhou CHINA
A05 Networked / Connected Screens
CHANGE THEIR FATE
WILDLIFE RESERVES SINGAPORE / WILDLIFE CONSERVATION
POSSIBLE Singapore SINGAPORE POSSIBLE Singapore SINGAPORE
A04 VR Experience
SMART STRETCH 360
YAHOO! JAPAN / YAHOO! JAPAN 20TH ANNIVERSARY
HAKUHODO KETTLE Tokyo JAPAN TOKYO Tokyo / AMANA Tokyo JAPAN
B04 Mobile Games
SMART STRETCH 360
YAHOO! JAPAN / YAHOO! JAPAN 20TH ANNIVERSARY
HAKUHODO KETTLE Tokyo JAPAN TOKYO Tokyo / AMANA Tokyo JAPAN
B05 Mobile Advertising
VIDEO VOYEUR
YOUTUBE INDONESIA / YOUTUBE OFFLINE
R/GA SYDNEY AUSTRALIA R/GA SYDNEY AUSTRALIA
Silver Spike