Title Brand Product / Service Entrant Company Location Production Company Location Award
C03 Messaging Campaign
MEMORIES FOR LIFE
HDFC LIFE / FINANCIAL SERVICES - LIFE INSURANCE
LEO BURNETT INDIA Mumbai INDIA
B05 Mobile Advertising
MAKING DISNEY PIXAR'S "FINDING DORY" A BLOCKBUSTER
DISNEY / FINDING DORY
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
A08 Data Insight
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
Bronze Spike
B01 Mobile Websites
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
B02 Mobile Apps
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
HAKUHODO KETTLE Tokyo / HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo / TOW Tokyo JAPAN
C01 Integrated Mobile Campaigns
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
HAKUHODO KETTLE Tokyo / HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo / TOW Tokyo JAPAN
A03 Augmented Mobile Experience
FUJISAN WORLD HERITAGE CENTER
YAMANASHI PREFECTURE / FUJISAN WORLD HERITAGE CENTER
NOMURA Tokyo / MUSEGRAM INC. Tokyo JAPAN NOMURA Tokyo / MUSEGRAM INC. Tokyo JAPAN
B02 Mobile Apps
DIGITAL GOLDFISH SCOOPING
IMC GROUP/SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze Spike
A09 Innovative Technology
GIGA SELFIE
TOURISM AUSTRALIA / GIGA SELFIE
TBWA\HAKUHODO Tokyo JAPAN AOI PRO Tokyo / AID-DCC Osaka JAPAN
B03 Social for Mobile
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET Seoul SOUTH KOREA
A04 VR Experience
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET Seoul SOUTH KOREA
B02 Mobile Apps
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET Seoul SOUTH KOREA
A09 Innovative Technology
PLAYING WITH FIRE
GOOGLE AUSTRALIA / GOOGLE PLAY
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / 85P Sydney AUSTRALIA
B01 Mobile Websites
PLAYING WITH FIRE
GOOGLE AUSTRALIA / GOOGLE PLAY
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / 85P Sydney AUSTRALIA
A08 Data Insight
WORDDEBT
HEALRWORLD / GREEK FINANCIAL CRISIS
GEOMETRY GLOBAL Hong Kong HONG KONG
A06 Connected Devices
GULULU - PET IN A BOTTLE
BOWHEAD TECHNOLOGY / GULULU
CHEIL Beijing CHINA
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze Spike
A07 Wearable Technology
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
B02 Mobile Apps
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Short List
A09 Innovative Technology
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
B04 Mobile Games
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze Spike
B03 Social for Mobile
HEALTHY WIFI
CHINA TELECOM / HEALTHY WIFI
MULLENLOWE CHINA Shanghai CHINA
B01 Mobile Websites
HEINEKEN'S THE SUB CHINA LAUNCH
HEINEKEN / HEINEKEN THE SUB
RAZORFISH CHINA SHINE COMMUNICATIONS Shanghai CHINA
B03 Social for Mobile
THE CAMPAIGN AGAINST HAPPINESS
SUNTORY HOLDINGS. / HOME MADE STYLE (COCKTAIL)
HAKUHODO KETTLE Tokyo JAPAN AOI PRO Tokyo JAPAN
B04 Mobile Games
MOBILE GAME "NUTRIQUEST"
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE POSSIBLE CEE Budapest / GROUND CONTROL London HUNGARY / UNITED KINGDOM
Short List
C01 Integrated Mobile Campaigns
CAMPAIGN "HORLICKS NUTRIQUEST"
GLAXOSMITHKLINE CONSUMER HEALTHCARE / HORLICKS
GREY GROUP Singapore SINGAPORE POSSIBLE CEE Budapest / GROUND CONTROL London HUNGARY / UNITED KINGDOM
A08 Data Insight
DELICIOUS TREND-MAPPING
ZAIM / HOUSEHOLD ACCOUNTING APP.
HAKUHODO INC. Tokyo / HAKUHODO PRODUCT'S Tokyo JAPAN HAKUHODO INC. Tokyo / HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
B04 Mobile Games
TAKEOVER
HP / HP OMEN
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
C03 Messaging Campaign
TAKEOVER
HP / HP OMEN
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Bronze Spike
B04 Mobile Games
KHELOGE TOH JEETOGE
HINDUSTAN UNILEVER / HUL PRODUCTS
PHD INDIA Mumbai INDIA
B03 Social for Mobile
GOTTA?GAG
KIRIN BEER / HYOKETSU
DENTSU INC. Tokyo / DENTSU TEC Tokyo JAPAN DENTSU TEC Tokyo / BIRDMAN Tokyo JAPAN
B01 Mobile Websites
NOODLE CRADLE
KAGAWA PREFECTURE / IMMIGRATION PROMOTION
DENTSU INC. Tokyo JAPAN OCTAVE NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
A01 Activation by Location
QQ ALERT: EVERYONE IS RESCUER
QQ / INSTANT MESSAGING
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
Bronze Spike
A06 Connected Devices
AMATEUR REPLAY
ALLIANZ / INSURANCE
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
A04 VR Experience
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
B03 Social for Mobile
JORDAN BRAND : WALL OF JORDAN
NIKE GREATER CHINA / JORDAN BRAND
AKQA Shanghai CHINA AKQA Shanghai CHINA
C01 Integrated Mobile Campaigns
KINDERJOY STORY STATION
FERRERO / KINDERJOY
OMD INDIA Mumbai INDIA
A04 VR Experience
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN AMANA Tokyo / RIZING Tokyo JAPAN
A09 Innovative Technology
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN AMANA Tokyo / RIZING Tokyo JAPAN
A01 Activation by Location
SECRET STAGE
KKBOX / KKBOX
CHEIL HONG KONG HONG KONG CHEIL HONG KONG HONG KONG
A06 Connected Devices
LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA / LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
Silver Spike
A01 Activation by Location
LEE HEAT TRACKER
LEE JEANS CHINA / LEE MAGMA FUSION COLLECTION
TBWA\HONG KONG Hong Kong HONG KONG TBWA\HONG KONG Hong Kong HONG KONG
B04 Mobile Games
LEE HEAT TRACKER
LEE JEANS CHINA / LEE MAGMA FUSION COLLECTION
TBWA\HONG KONG Hong Kong HONG KONG TBWA\HONG KONG Hong Kong HONG KONG
B03 Social for Mobile
SNAPCHAT FROM THE CLOSET
OOGACHAGA / LGBT COUNSELLING / NON-PROFIT
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
NATIVE MOBILE MUSIC VIDEO
KING RECORDS / LYRICAL SCHOOL
TBWA\HAKUHODO Tokyo JAPAN AOI PRO Tokyo JAPAN
Bronze Spike
A01 Activation by Location
VIRTUAL COASTGUARD
MARITIME NEW ZEALAND / MARITIME SAFETY
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
A02 Activation by Proximity
SOS NETWORK
MAXIS BERHAD / MAXIS
OGILVY & MATHER GROUP HONG KONG HONG KONG
B01 Mobile Websites
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
ASATSU-DK Tokyo JAPAN
B04 Mobile Games
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
ASATSU-DK Tokyo JAPAN
B03 Social for Mobile
FREE TANK – DATA PACKETS FREE SHARING SYSTEM
K-OPTICOM CORPORATION / MINEO
DENTSU INC. KANSAI Osaka JAPAN