Title Brand Product / Service Entrant Company Location Production Company Location Award
A08 Data Insight
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold Spike
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA / SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA MINDS EYE London / FILAMENT POST PRODUCTION London UNITED KINGDOM
THREE SECONDS THAT REVOLUTIONISED RETAIL
TARGET AUSTRALIA / TARGET AUSTRALIA
SAPIENTNITRO Southbank, Vic AUSTRALIA
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT / TENCENT CHARITY PLATFORM
TENCENT Shenzhen CHINA
FAW-TOYOTA CREATES THE FIRST EVER 'MOBILE 4S SHOP'
FAW-TOYOTA / ALL CAR MODELS FROM FAW-TOYOTA
&C. Beijing CHINA
AXE BODY SPRAY AI MULTI-SCREEN TARGETING SYSTEM
UNILEVER TAIWAN / AXE BODY SPRAY
PHD TAIWAN Taipai CHINESE TAIPEI
WORDDEBT
HEALRWORLD / GREEK FINANCIAL CRISIS
GEOMETRY GLOBAL Hong Kong HONG KONG
STAYFREE STAY AHEAD HELPLINE
JOHNSON & JOHNSON / STAYFREE
OMD INDIA Mumbai INDIA
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
DELICIOUS TREND-MAPPING
ZAIM / HOUSEHOLD ACCOUNTING APP.
HAKUHODO INC. Tokyo / HAKUHODO PRODUCT'S Tokyo JAPAN HAKUHODO INC. Tokyo / HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
Bronze Spike
KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY
FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
DON'T DROP THE REWARD
TAXI MONGER / TAXI HIRE SERVICES
FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
ASKMEBAZAAR TRAILBLAZERS THE E-COMMERCE LANDSCAPE IN INDIA
GETIT INFOMEDIA / ASKMEBAZAAR.COM
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
VISIBLE NOTE
TOTAL ACCESS COMMUNICATION PUBLIC COMPANY / VISIBLE NOTE APPLICATION BY DTAC
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND SILHOUETTE PRODUCTION Bangkok THAILAND
A09 Innovative Technology
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
PLAYING WITH FIRE
GOOGLE AUSTRALIA / GOOGLE PLAY
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / 85P Sydney AUSTRALIA
BUD 3D SELFIE
BUDWEISER CHINA / BUDWEISER
OGILVYONE WORLDWIDE SHANGHAI CHINA
MOBILE ECOSYSTEM FOR VERTIGO
ABBOTT INDIA / MOBILE APPLICATIONS FOR COMPREHENSIVE VERTIGO MANAGEMENT
ABBOTT INDIA Mumbai INDIA
OUTSHOUT OR OUTSMART???
UNILEVER / PUREIT WATER PURIFIERS
MINDSHARE FULCRUM Mumbai INDIA
GIGA SELFIE
TOURISM AUSTRALIA / GIGA SELFIE
TBWA\HAKUHODO Tokyo JAPAN AOI PRO Tokyo / AID-DCC Osaka JAPAN
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN AMANA Tokyo / RIZING Tokyo JAPAN
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
SAFETY SELFIE
TOYOTA MOTOR ASIA PACIFIC / SAFETY CAMPAIGN
DELPHYS SINGAPORE / HAKUHODO I-STUDIO Tokyo SINGAPORE
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION / DOT WATCH
SERVICEPLAN KOREA Seoul / DOT INCORPORATION Seoul SOUTH KOREA COMMONDEER Los Angeles / CORE-A STUDIOS Seoul USA / SOUTH KOREA
Short List
B01 Mobile Websites
PLAYING WITH FIRE
GOOGLE AUSTRALIA / GOOGLE PLAY
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / 85P Sydney AUSTRALIA
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS / DOUBLEMINT
BBDO ASIA Guangzhou CHINA
NIKE NSW : SNEAKER SLAM
NIKE GREATER CHINA / NIKE SNEAKER GENEALOGY
AKQA Shanghai CHINA
THE UNSTOPPABLE TRIBUTE
NIKE / NIKE
WIEDEN+KENNEDY SHANGHAI CHINA
Short List
HEINEKEN'S THE SUB CHINA LAUNCH
HEINEKEN / HEINEKEN THE SUB
RAZORFISH CHINA SHINE COMMUNICATIONS Shanghai CHINA
WE SMILE
A.S. WATSON GROUP / "WE SMILE" SMILE DETECTOR
A.S. WATSON GROUP Hong Kong / PRIZM Hong Kong HONG KONG PRIZM Hong Kong HONG KONG
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
ASATSU-DK Tokyo JAPAN
NOODLE CRADLE
KAGAWA PREFECTURE / IMMIGRATION PROMOTION
DENTSU INC. Tokyo JAPAN OCTAVE NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
POEMS FROM THE WOMB - MOBILE BOOK
THE LIFE FOUNDATION / CAMPAIGN TO STOPTHEGENDERCIDE.COM
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
SINGTEL FIRECCRACKER
SINGTEL / TELECOMMUNICATIONS
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
PIANO OF UNIFICATION
MINISTRY OF UNIFICATION / MINISTRY OF UNIFICATION
CHEIL WORLDWIDE Seoul SOUTH KOREA TELEVI FILM Seoul / SEOUL VISION Seoul SOUTH KOREA
B02 Mobile Apps
ADF ACTIVE APP
DEFENCE FORCE RECRUITING / AUSTRALIAN DEFENCE FORCE
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA PRECINCT Sydney AUSTRALIA
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING / CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA DOINGFILMS Shanghai CHINA
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE
BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA Shanghai / PYRAMID FILM Shanghai CHINA
INFINITI CUSTOMER LOYALTY PLATFORM
INFINITI / BLUEFOCUS DIGITAL
BLUEFOCUS DIGITAL MARKETING AGENCY Beijing CHINA
PARIS IS OUR GIFT
PARIS AÉROPORT / PARIS IS OUR GIFT MOBILE APP
W&CIE Boulogne Billancourt FRANCE W&CIE Boulogne Billancourt FRANCE
WE SMILE
A.S. WATSON GROUP / "WE SMILE" SMILE DETECTOR
A.S. WATSON GROUP Hong Kong / PRIZM Hong Kong HONG KONG PRIZM Hong Kong HONG KONG
BLOOD BANKING
INDIAN RED CROSS SOCIETY / BLOOD BANKING
J. WALTER THOMPSON INDIA Bangalore INDIA J. WALTER THOMPSON INDIA Bangalore INDIA
TRAILS OF INDIA
PULP STRATEGY COMMUNICATIONS PRIVATE / MOTORCYCLING AND PASSION BIKING
PULP STRATEGY COMMUNICATIONS New Delhi INDIA PULP STRATEGY COMMUNICATIONS New Delhi INDIA
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
STABILO NOTE APP
SCHWANHAUBER & CO KG / STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
DENTAPPLE
MATSUMOTO APPLE ASSOCIATION / FUJI APPLE
HAKUHODO KETTLE Tokyo / HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo / TOW Tokyo JAPAN