Title Brand Product / Service Entrant Company Location Production Company Location Award
A09 Innovative Technology
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION / DOT WATCH
SERVICEPLAN KOREA Seoul / DOT INCORPORATION Seoul SOUTH KOREA COMMONDEER Los Angeles / CORE-A STUDIOS Seoul USA / SOUTH KOREA
Short List
C03 Messaging Campaign
TEXT FROM YOUR EX
AIDS CONCERN / AIDS CONCERN
TBWA\HONG KONG Hong Kong HONG KONG TBWA\HONG KONG Hong Kong HONG KONG
A06 Connected Devices
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
A05 Networked / Connected Screens
SINGTEL FIRECCRACKER
SINGTEL / TELECOMMUNICATIONS
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
B02 Mobile Apps
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Short List
B01 Mobile Websites
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
A08 Data Insight
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold Spike
B03 Social for Mobile
FREE TANK – DATA PACKETS FREE SHARING SYSTEM
K-OPTICOM CORPORATION / MINEO
DENTSU INC. KANSAI Osaka JAPAN
B04 Mobile Games
SMART STRETCH 360
YAHOO! JAPAN / YAHOO! JAPAN 20TH ANNIVERSARY
HAKUHODO KETTLE Tokyo JAPAN TOKYO Tokyo / AMANA Tokyo JAPAN
A03 Augmented Mobile Experience
$10 TALE OF FORGOTTEN VETERANS
TENCENT / TENCENT CHARITY
J. WALTER THOMPSON BEIJING CHINA
A04 VR Experience
EBAY AUSTRALIA VIRTUAL REALITY DEPARTMENT STORE
EBAY / EBAY
TRAFFIK Sydney / PULSE COMMUNICATIONS Sydney AUSTRALIA TRAFFIK Sydney AUSTRALIA
A01 Activation by Location
QQ ALERT: EVERYONE IS RESCUER
QQ / INSTANT MESSAGING
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
Bronze Spike
B05 Mobile Advertising
HEALTHIEST ROUTE NAVIGATION GUIDE
EPSON SALES JAPAN / PULSENSE
DENTSU INC. Tokyo / ISOBAR Tokyo JAPAN PYRAMID FILM Tokyo JAPAN
A08 Data Insight
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT / TENCENT CHARITY PLATFORM
TENCENT Shenzhen CHINA
B01 Mobile Websites
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
B04 Mobile Games
TAKEOVER
HP / HP OMEN
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
B03 Social for Mobile
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
B02 Mobile Apps
DON'T APP WHEN YOU'RE HUNGRY
MARS / SNICKERS
COLENSO BBDO Auckland NEW ZEALAND
C03 Messaging Campaign
MEMORIES FOR LIFE
HDFC LIFE / FINANCIAL SERVICES - LIFE INSURANCE
LEO BURNETT INDIA Mumbai INDIA
A03 Augmented Mobile Experience
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS / DOUBLEMINT
BBDO ASIA Guangzhou CHINA
B05 Mobile Advertising
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA / SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA MINDS EYE London / FILAMENT POST PRODUCTION London UNITED KINGDOM
Silver Spike
A01 Activation by Location
KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY
FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
A04 VR Experience
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN AMANA Tokyo / RIZING Tokyo JAPAN
A06 Connected Devices
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION / DOT WATCH
SERVICEPLAN KOREA Seoul / DOT INCORPORATION Seoul SOUTH KOREA COMMONDEER Los Angeles / CORE-A STUDIOS Seoul USA / SOUTH KOREA
Bronze Spike
A09 Innovative Technology
BUD 3D SELFIE
BUDWEISER CHINA / BUDWEISER
OGILVYONE WORLDWIDE SHANGHAI CHINA
A05 Networked / Connected Screens
OUTSHOUT OR OUTSMART???
UNILEVER / PUREIT WATER PURIFIERS
MINDSHARE FULCRUM Mumbai INDIA
C01 Integrated Mobile Campaigns
KINDERJOY STORY STATION
FERRERO / KINDERJOY
OMD INDIA Mumbai INDIA
CAMPAIGN "HORLICKS NUTRIQUEST"
GLAXOSMITHKLINE CONSUMER HEALTHCARE / HORLICKS
GREY GROUP Singapore SINGAPORE POSSIBLE CEE Budapest / GROUND CONTROL London HUNGARY / UNITED KINGDOM
A01 Activation by Location
LEE HEAT TRACKER
LEE JEANS CHINA / LEE MAGMA FUSION COLLECTION
TBWA\HONG KONG Hong Kong HONG KONG TBWA\HONG KONG Hong Kong HONG KONG
A06 Connected Devices
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
A09 Innovative Technology
PLAYING WITH FIRE
GOOGLE AUSTRALIA / GOOGLE PLAY
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / 85P Sydney AUSTRALIA
B05 Mobile Advertising
MAXIS SAFE MODE
MAXIS / TELECOMMUNICATIONS
ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA SIXTYMAC PRODUCTION Petaling Jaya MALAYSIA
A04 VR Experience
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET Seoul SOUTH KOREA
A03 Augmented Mobile Experience
CHEERS TO A LEGEND
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA MEDIAMONKS Amsterdam / THE JACKY WINTER GROUP Melbourne THE NETHERLANDS / AUSTRALIA
A08 Data Insight
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
B02 Mobile Apps
A DOG'S STORY
MARS / PEDIGREE
COLENSO BBDO Auckland NEW ZEALAND
B03 Social for Mobile
KNORR CHINA-A TASTE OF HOME
KNORR / SEASONING
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
C03 Messaging Campaign
FRIDAY AT 5PM CHALLENGE
WRIGLEY'S 5 GUM / 5 GUM
BBDO ASIA Guangzhou CHINA
B04 Mobile Games
MY INNER SPACE
DOUBAN.COM / DOUBAN.COM BRANDING
W Shanghai CHINA W Shanghai CHINA
B03 Social for Mobile
HEALTHY WIFI
CHINA TELECOM / HEALTHY WIFI
MULLENLOWE CHINA Shanghai CHINA
B02 Mobile Apps
ODYSEE
CELCOM AXIATA BERHAD / CORPORATE
M&C SAATCHI MALAYSIA Kuala Lumpur MALAYSIA
A08 Data Insight
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA / SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA MINDS EYE London / FILAMENT POST PRODUCTION London UNITED KINGDOM
B04 Mobile Games
KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY
FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
A04 VR Experience
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul / CHEIL GERMANY Schwalbach SOUTH KOREA
Short List
B01 Mobile Websites
PLAYING WITH FIRE
GOOGLE AUSTRALIA / GOOGLE PLAY
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / 85P Sydney AUSTRALIA
A03 Augmented Mobile Experience
FUJISAN WORLD HERITAGE CENTER
YAMANASHI PREFECTURE / FUJISAN WORLD HERITAGE CENTER
NOMURA Tokyo / MUSEGRAM INC. Tokyo JAPAN NOMURA Tokyo / MUSEGRAM INC. Tokyo JAPAN
A09 Innovative Technology
SAFETY SELFIE
TOYOTA MOTOR ASIA PACIFIC / SAFETY CAMPAIGN
DELPHYS SINGAPORE / HAKUHODO I-STUDIO Tokyo SINGAPORE
B05 Mobile Advertising
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
A06 Connected Devices
GULULU - PET IN A BOTTLE
BOWHEAD TECHNOLOGY / GULULU
CHEIL Beijing CHINA
A01 Activation by Location
VIRTUAL COASTGUARD
MARITIME NEW ZEALAND / MARITIME SAFETY
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List