SEARCH FOR FREE WI-FI, SEARCH FOR MISSING CHILDREN

TitleSEARCH FOR FREE WI-FI, SEARCH FOR MISSING CHILDREN
ClientBAOBEIHUIJIA
Product / ServiceBAOBEIHUIJIA
CategoryB03. Social for Mobile
EntrantTBWA\SHANGHAI, CHINA
Idea Creation TBWA\SHANGHAI, CHINA
Media SHINEWORKS Shanghai, CHINA
Production SHINEWORKS Shanghai, CHINA

The Campaign

Our idea is "When you search for free Wi-Fi, you help search for missing children!" Equipped with a special signal transmitting system, we developed our proprietary Wi-Fi hot-spot system to provide connection. When people turn on their WLAN, They can search for Wi-Fi hot-spots named after SOS messages from missing children. Upon clicking, the pop-up shows their photos and information. Share it on social media such as WeChat Moments, Sina Weibo Then you can connect to the Wi-Fi network for free. People could search for different Wi-Fi names with different information on a random basis Nearly 40,000,000 people connected to our Free WI-FI to help look for missing children. Their information were shared more than 17,500,000 times. TV, newspaper, radio, blogs, social media talked about our project. Domestic and foreign media talked about our project. We helped many parents find their missing children. Search for free WI-FI, search for missing children.

Creative Execution

Equipped with a special signal transmitting system, we developed our proprietary Wi-Fi hot-spots system to provide connection. When people turn on their WLAN, they can search for WI-FI hot-spots named after SOS messages from missing children. If they want to connect to this Wi-Fi network for free, they should share missing children's photos and information on social media, such as WeChat Moments, Sina Weibo. Different wi-fi names with different information would be shown to people on a random basis. Through our satellite Wi-Fi hot-spots, we let the 600 million mobile phone users reach our media to help search for missing children.

Nearly 40,000,000 people connected to our Free Wi-Fi to help look for missing children. Their information were shared more than 17,500,000 times. TV, newspaper, radio, blogs, social media talked about our project. This resulted in more than 230 local

China has about 600 million mobile phone users today. No matter where they are, people have the habit of searching for Wi-Fi connections. We use the mobile platform to rapidly extend the influence. Idea: Search for free Wi-Fi, help search for missing children. Equipped with a special satellite, we developed our proprietary Wi-Fi hot-spot system to provide connection. WI-FI hot-spots named after SOS messages from missing children. Share missing children's photos and information on social media, then ones can get free Wi-Fi networks. We let the 600 million mobile phone users help us search for missing children.

Credits

Name Company Position
Nils Andersson TBWA\ Greater China President & CCO
Ronnie Wu TBWA\ Shanghai Executive Creative Director
Jason Jin TBWA\ Shanghai Group Creative Director
Jack Xuan TBWA\ Shanghai Associate Creative Director
Tony Fan
 TBWA\ Shanghai Art Director
Will Wang TBWA\ Shanghai Art Director
Kiddy Wang TBWA\ Shanghai Copywriter
Olive Gan TBWA\ Shanghai Editor
Nicholas Siau TwoEz Photographer
Koko Huang ShineWorks Director
Zhenhua Wong ShineWorks Producer
Coco Dai ShineWorks Producer
Xinyu Wang TBWA\ Shanghai General Manager
Yoyo Wu TBWA\ Shanghai Account Director
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