The Campaign

WORDDEBT. Use a Greek word. Help a Greek child. We created a digital platform that calculates the amount of words of Greek origin we’ve used on social media and converts it into a monetary amount that gets donated to our charitable cause. Thanks to social media, the world produces more written content than ever in history. This behavior is a fertile ground to make users conscious of the significance of Greece’s contribution to our language and way of living.

Creative Execution

WordDebt.org a global platform lets people calculate the number of words of Greek origin they use on social media, raising awareness on the country’s education crisis while prompting immediate action by suggesting a small amount they can pay for the usage of these words. We want to spread the word through the power of social media amplified with paid ads. WordDebt is an ongoing platform with an aim to restore the education system in Greece through the support received by people around the world.

WordDebt.org launched in End May this year in English, Spanish, French, German and Russian. In less than 2 months and with no Paid Media, WordDebt has caught the attention of media with coverage in Huffington Post and other mainstream publication. People were deeply engaged around the cause and platform on social media leading to organic sharing, comments and wide reach across communities in the world. So far we’ve reached 470 supporters with 6288 Greek words used. We’re now preparing for a second phase paid media amplification to drive further participation and impact and outcome.

We owe a huge cultural debt to Greece; Just English has more than 150,000 words derived from Greek words. And most commonly used words in other widely spoken languages Spanish, French, German and Russian have their roots in Greek. The WordDebt movement is a mobile first experience that is deeply rooted in the modern digital space of personal social media and by tapping into people’s digital social behavior, and reaching users where they are the most engaged. Through their own social media posts, we spread awareness on the extent of Greek contribution to our language, while garnering support through micro-donations. A custom built engine powered by a bot, scanned the Greek origin words in real time and calculate the amount to be donated.