THE MOON REPRESENTS MY HEART, MOON-LANDING PROJECT

TitleTHE MOON REPRESENTS MY HEART, MOON-LANDING PROJECT
ClientMEDIALAND DIGITAL STRATEGY
Product / ServiceMOON FESTIVAL GIFT
CategoryA04. VR Experience
EntrantMEDIALAND DIGITAL STRATEGY Taipei, CHINESE TAIPEI
Media MEDIALAND DIGITAL STRATEGY Taipei, CHINESE TAIPEI
Idea Creation MEDIALAND DIGITAL STRATEGY Taipei, CHINESE TAIPEI

The Campaign

“The Moon Represents My Heart” Moon-landing Project Folks in Medialand have already sent out an abundance of blessings to the moon. Wait for clients to find out by launching a VR 360° 3D Moon-landing Journey. Delicious and fun 3D virtual reality Mid-Autumn Festival Present We designed an exquisite black box for the Mid-Autumn Festival, including 4 packages of space food, 1 VR Cardboard goggle and 1 piece of Moon-landing mission card. Follow the instructions, clients will takeoff from the Earth and launch to the Moon by 360-degree 3D VR journey!

Creative Execution

Delicious and fun 3D virtual reality Mid-Autumn Festival Present We designed an exquisite black box for the Mid-Autumn Festival, including 4 packages of space food, 1 VR Cardboard Goggle and 1 piece of Moon-landing mission card. Follow the instructions, the clients will takeoff from Earth and launch to the Moon by 360-degree 3D VR journey! How to bring our clients to the Moon? STEP1: Scan the QR code on the Mission card STEP2: Place the mobile phone into VR Cardboard goggle STEP3: Start to embark on a 360-degree VR Moon-landing journey! (1)Break through the atmosphere and witness the moon getting closer. (2)Successfully land on the moon! Here on the moon is not as empty as you thought. (3)Stay focus on any funny thing upon you, it will show up some amazing results. (4)Find out the “shining” black box, and discover the greetings from folks in Medialand made just for you.

1. We successfully received so many WOW feedback. over 80 clients shared "The Moon Represents My Heart" Moon-landing Project experiences on Facebook. 2. Further more, one client ask to buy the VR 360° 3D Moon-landing idea for promoting their new product launch.

"The Moon Represents My Heart" is a pop Chinese song. We use the meaning to convey the gratitude of Medialand. Then turn the Mid-Autumn Festival present into a magnificent Moon-landing experience to impress our clients. Lyrics of “The Moon Represents My Heart”: You ask me how deep my love for you is, How much I really love you… My affection is real. My love is real. The moon represents my heart. You ask me how deep my love for you is, How much I really love you… My affection does not waver, My love will not change. The moon represents my heart.

Credits

Name Company Position
Kiki Chen Medialand Digital Strategy Limited Co Founder
Dabo Lai Medialand Digital Strategy Limited Account Manager
Alex Wu Medialand Digital Strategy Limited Senior 3D Wizard
Alex Wu Medialand Digital Strategy Limited Senior 3D Wizard
Poham, Chou Medialand Digital Strategy Limited Motion Graphic Supervisor
Yvonne Hsieh Medialand Digital Strategy Limited Account Executive
OK, Liao Medialand Digital Strategy Limited Creative Director
Devin Lan Medialand Digital Strategy Limited Associated Creative Director
Poppy, Sun Medialand Digital Strategy Limited Creative Planner
Morris Chen Medialand Digital Strategy Limited Senior Creative Designer
Tade Tang Medialand Digital Strategy Limited Sound Designer
Alex Tseng Medialand Digital Strategy Limited Executive Secretary
Yoyo Kao Medialand Digital Strategy Limited Executive Secretary
Simon Chen Medialand Digital Strategy Limited HR Manager
Tim Chou Medialand Digital Strategy Limited Co-Founder & Executive Director
Sunny Yu Medialand Digital Strategy Limited Executive Secretary
Doris Wei Medialand Digital Strategy Limited Account Manager
Jacky Chen Medialand Digital Strategy Limited Internet Engineer
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