HELPMET

TitleHELPMET
ClientTHAI HEALTH PROMOTION FOUNDATION
Product / ServiceTHAIHEALTH
CategoryA07. Wearable Technology
EntrantBBDO BANGKOK, THAILAND
Idea Creation BBDO BANGKOK, THAILAND

The Campaign

We created HELPMET, the world’s first helmet that can detect a serious head impact and call for help when riders are unconscious. HELPMET is an advanced motorcycle helmet that redefines the emergency rescue process, making response and rescue more efficient by changing the accident reporting process from the current voice-based method to a faster, more responsive digital one, with accurate geolocation details. It features built-in Piezo shock sensor, built-in GPS, and GSM Cellular technology. With the shock sensor, if the head impact is measured and exceeded 95 g-force, a dangerous level that leads to unconsciousness, an emergency SMS will be sent by HELPMET to the National Emergency Centre and the rider’s emergency contact in real-time, with the rider’s geolocation and important health information; blood type, medical record, and insurance information that the rider’s registered in the website for an immediate rescue.

Creative Execution

HELPMET is an advanced motorcycle helmet built from strong carbon fibre with absorbing foam, it features built-in Piezo shock sensor, built-in GPS, and GSM Cellular technology. If the head impact is measured and exceeded 95 g-force, a dangerous level that leads to unconsciousness, an emergency SMS will be sent by HELPMET to the National Emergency Centre and the rider’s emergency contact in real-time, with the rider’s geolocation and important health information; blood type, medical record, and insurance information We kicked off HELPMET project as a wearable tech by creating an explorer version available to 500 registered riders. The site www.helpmet.oi is opened for interested prospects who can register for the product. Thousands to riders have registered to purchase HELPMET since launch.

-More than 500 users signed up for HELPMET’s 1st phase and use it on the road daily. -HELPMET has been used to protect lives on the road for more than 200,000 miles and still counting. -Thousands of riders have registered to purchase HELPMET in the up-coming release. -HELPMET has revolutionized the rescue process and created rescue opportunities where they previously did not exist.

The voice-based reporting process has been used for years in emergency rescue system in Thailand however there are 2 main problems. 1. Time: in many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help in time. By the time emergency rescue team or someone notices, it’s too late. 2. Reporting process: rescue team receives inaccurate voice-based location reports from eyewitnesses identifying the accident location, leading the rescue team to the wrong location and resulting in failed rescue. The strategy was to invent a technology that can make the immediate, necessary call for help when a human cannot. A helmet is the best platform for detecting head impact and signaling for help, because riders wear it every time they ride. So, we enhanced the abilities of the old helmet with new-world technologies, turning it into a helper that can save lives in time.

Credits

Name Company Position
Suthisak Sucharittanonta BBDO Bangkok Chief Creative Officer
Kasemparn Jujindalert Meour Production Co., Ltd Director
Anuwat Nitipanont BBDO Bangkok Executive Creative Director
Pitha Udomkanjananan BBDO Bangkok Associate Creative Director
Nattagorn Thairattanasuwan BBDO Bangkok Art Director
Manamai Rodpetch BBDO Bangkok Copywriter
Vasanai Pakapongpan BBDO Bangkok Client Service Director
Tanyawan Wongapichart BBDO Bangkok Account Director
Chris Junior Drabik - Programmer
Links
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