|Brand||PT SAMSUNG ELECTRONICS INDONESIA|
|Product / Service||SAMSUNG MOBILE KEEPER ALERT APP|
|Category||A02. Activation by Proximity|
|Entrant||LEO BURNETT INDONESIA Jakarta, INDONESIA|
|Idea Creation||LEO BURNETT INDONESIA Jakarta, INDONESIA|
|Contributing||JAVAN LABS Bandung, INDONESIA|
|Brian Charles Capel||Leo Burnett Indonesia||Group Executive Creative Director|
|Wayrizal||Leo Burnett Indonesia||Creative Director|
|Adyasa Devindra||Leo Burnett Indonesia||Copywriter|
|Fendy Iskandar/Agatha Karina||Leo Burnett Indonesia||Art Director|
|Ivonne Edenton||Ex Leo Burnett Indonesia||Account Director|
|Herman Taniwan||Ex Leo Burnett Indonesia||Strategic Planning Director|
|Budiarto||Leo Burnett Indonesia||Executive Producer|
|M.Khairudin/A sembada||Leo Burnett Indonesia||Digital Team|
Indonesians living in big cities use more than 2 mobile devices to serve different purposes and needs. While misplacing our phone is a common thing to happen, for multiple mobile devices users, they have higher chance to misplace their phones. This can create other problems because they might miss important calls, chats, and emails. Even worse, they can lose their phone and all saved contacts. But, that is the thing of the past. Keeper Alert is an app created to keep multiple devices near using bluetooth connection. After installing the app, everytime a device is moving away from other connected devices, the app will alert the device owners so they won’t leave any of their devices behind.
The Execution: We create Samsung Keeper Alert, a mobile application that enables Samsung’s mobile devices to alert each other before they are left behind by using bluetooth connectivity. Once the app is installed, the devices alert the user every time the connected devices are separated at a distance. The separation distance can be set within the app.
The Result: With 139 million people using multiple devices, this app could be generating new users since the app is exclusive for Samsung devices. As the app grow stronger, the more multiple devices users are switching their non-Samsung devices to Samsung.
The Strategy: Finding the simplest way to alert multiple devices users so they don’t misplace their devices.