SAFE&SOUND MUSIC PLAYER

TitleSAFE&SOUND MUSIC PLAYER
ClientLMG INSURANCE
Product / ServiceROAD SAFETY AWARENESS CAMPAIGN
CategoryA01. Activation by Location
EntrantBBDO BANGKOK, THAILAND
Idea Creation BBDO BANGKOK, THAILAND
Production 1MOBY Bangkok, THAILAND

The Campaign

Introducing SAFE & SOUND Music Player, The world’s first music app for pedestrians’ safer music experience. The built-in mode in music player app allows everyone to enjoy the music while also avoiding road accident. By integrating the Location Tracking feature, users can play their tunes right from the app and walk with their headphones on. When they approach main road or a rail track, where accidents mostly occur, the app will automatically lower the volume of the music to 70% and activating the microphone to allow the surrounding noise to come in by 30%. By doing so, people can be more aware of the surrounding, lowering the risk of accidents. For best music experience, by using smart speed tracking system, SAFE&SOUND mode will not be activated when user is on car or mass transit. The app is available for every music lovers to download on Google Play.

Creative Execution

Introducing SAFE & SOUND Music Player, The world’s first music app for pedestrians’ safer music experience. The built-in mode in music player app allows everyone to enjoy the music while also avoiding road accident. By integrating the Location Tracking feature, users can play their tunes right from the app and walk with their headphones on. When they approach main road or a rail track, where accidents mostly occur, the app will automatically lower the volume of the music to 70% and activating the microphone to allow the surrounding noise to come in by 30%. By doing so, people can be more aware of the surrounding, lowering the risk of accidents. For best music experience, by using smart speed tracking system, SAFE&SOUND mode will not be activated when user is on car or mass transit. The app is available for every music lovers to download on Google Play.

Safe & Sound Music Player is appreciated by music lovers and significant public figures, including Bangkok Counselor, Thai artists, and journalist. The app has been activated more than 150,000 times since launched and still counting. And most importantly, people are currently listening to music safely 6,000 hours a day.

Introducing SAFE & SOUND Music Player, The world’s first music app for pedestrians’ safer music experience. The built-in mode in music player app allows everyone to enjoy the music while also avoiding road accident. By integrating the Location Tracking feature, users can play their tunes right from the app and walk with their headphones on. When they approach main road or a rail track, where accidents mostly occur, the app will automatically lower the volume of the music to 70% and activating the microphone to allow the surrounding noise to come in by 30%. By doing so, people can be more aware of the surrounding, lowering the risk of accidents. For best music experience, by using smart speed tracking system, SAFE&SOUND mode will not be activated when user is on car or mass transit. The app is available for every music lovers to download on Google Play.

Credits

Name Company Position
Suthisak Sucharittanonta BBDO Bangkok Chief Creative Officer
Anuwat Nitipanont BBDO Bangkok Executive Creative Director
Park Wannasiri BBDO Bangkok Creative Director
Panupak Siripakdee BBDO Bangkok Art Director
Kantapon Metheekul BBDO Bangkok Art Director
Thiti Boonkerd BBDO Bangkok Copywriter
Vachira Pashekrepapon BBDO Bangkok Copywriter
Suphatcha Korcharoenkiat BBDO Bangkok Account Executive
Kiatikun Siriwetchmongkolchai BBDO Bangkok Client Service Director
Adisorn Atikomchakorn BBDO Bangkok Group Client Service Director
Links
Application URL