|Brand||CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING|
|Product / Service||CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING|
|Category||B03. Social for Mobile|
|Idea Creation||TBWA\SHANGHAI, CHINA|
|Media||DOINGFILMS Shanghai, CHINA|
|Production||DOINGFILMS Shanghai, CHINA|
|Nils Andersson||TBWA\ Greater China||President & CCO|
|Ronnie Wu||TBWA\ Shanghai||Executive Creative Director|
|Jason Jin||TBWA\ Shanghai||Group Creative Director|
|Tony Fan||TBWA\ Shanghai||Art Director|
|Zizi Shi||TBWA\ Shanghai||Art Director|
|Goodman Law||TBWA\ Shanghai||Art Director|
|Xiaoliu Yang||TBWA\ Shanghai||Copywriter|
|Gao Han||TBWA\ Shanghai||Copywriter|
|Meng Yang||TBWA\ Shanghai||Editor|
|Xinyu Wang||TBWA\ Shanghai||Business Director|
|Milo Chao||TBWA\ Shanghai||Chief Strategy Officer|
|Victor Hu||TBWA\ Shanghai||Photographer|
Creating a complete interactive series, called sign emoji. Now whenever we send out a hand gesture, we can learn how to sign too.
We invited sign language teachers to co-create the sign emoji icons. Then, we distributed them through social media platforms, where anyone could download them for free. When typing a message, a corresponding sign emoji popped up, to replace the word you were typing.
Within a few months, the sign emoji series was downloaded more than 850,000 times, more people began to understand and sign. Helping China start to learn a new language.
More deaf people who yearn for someone willing to communicate with them. But for people without hearing disorders, sign language can be difficult to learn which explains why only less than 5% of Chinese know how to use sign language. How can we make it easier for the public to learn sign language? More and more people in China are using emoji to communicate. we can leverage this trend to make emoji an interactive but also informative language. Describe the execution.