VISIBLE NOTE

TitleVISIBLE NOTE
ClientTOTAL ACCESS COMMUNICATION PUBLIC COMPANY
Product / ServiceVISIBLE NOTE APPLICATION BY DTAC
CategoryA08. Data Insight
EntrantTHE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Idea Creation THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Production SILHOUETTE PRODUCTION Bangkok, THAILAND

The Campaign

In order to help visually impaired children learn classical music easier, we wanted to design an application with guiding voice of music sheets. This is a much friendlier way to practice classical music instrument than using Braille notes.

Creative Execution

The Visible Note application uses Solfege guiding voice system to guide visually impaired users, because it is a single syllable system can indicate every note. Users can use both voice command and screen touching to open an app, select songs, play, pause, rewind, forward with convenience.

We worked with 50 visually impaired students from two musical schools during the past 4 months to get direct feedbacks on our application. We found that children practice their instruments with our app instead of using Braille note sheets can learn faster than those who do not. All of the visually impaired students uses the app are able to play new songs within 16 hours of practicing time compare to an average of 24 hours. This helps them learn 33% faster than using an old way of note reading. The project helped strengthen Dtac’s commitment in empowering people through our mobile technology.

We found that people already uploaded hundreds of thousands music sheets online. And if we could find a way to covert those data into Solfege guiding voice, a single syllable system that indicates every note, we would have a very large music sheet library for visually impaired children to learn from. And this is how the Visible Note application was designed.

Credits

Name Company Position
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Samira Thancharoenkit The Leo Burnett Group Thailand Account Management Director
Thawisawakorn Seangkaharat The Leo Burnett Group Thailand Editor
Paruj Daorai The Leo Burnett Group Thailand Executive Creative Director
Paruj Daorai The Leo Burnett Group Thailand Executive Creative Director
Paroon Suthaveepramochanon The Leo Burnett Group Thailand Creative Director
Paroon Suthaveepramochanon The Leo Burnett Group Thailand Creative Director
Nuttawee Pisanprechatan The Leo Burnett Group Thailand Art Director
Supachai Limvutivong The Leo Burnett Group Thailand Copywriter
Chidlada Gabites The Leo Burnett Group Thailand Account Director
Punlop Kerdsoontorn The Leo Burnett Group Thailand Head of Digital Production/Digital Producer
Supinya Phoemphunphanit The Leo Burnett Group Thailand Digital User Experience Director
Natthaporn Maionmue The Leo Burnett Group Thailand Project Manager
Piyanat Plongla The Leo Burnett Group Thailand Designer
Anuwach Hengsukho The Leo Burnett Group Thailand Programmer
Tanawin Romyanond The Leo Burnett Group Thailand Technologist
Sarawut Lertkittipaporn The Leo Burnett Group Thailand Agency Producer
Thanakorn Leeramass The Leo Burnett Group Thailand Editor
Panusorn Srisuk Silhouette Production Photographer
Supalerk Maneeratjarutsri Silhouette Production Photographer
Setthawut Samathimongkol Silhouette Production Photographer
Rachanon Sungsuwan Silhouette Production Photographer
Links
Application URL