Title | VISIBLE NOTE |
Brand | TOTAL ACCESS COMMUNICATION PUBLIC COMPANY |
Product / Service | VISIBLE NOTE APPLICATION BY DTAC |
Category | A08. Data Insight |
Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Idea Creation | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Production | SILHOUETTE PRODUCTION Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Samira Thancharoenkit | The Leo Burnett Group Thailand | Account Management Director |
Thawisawakorn Seangkaharat | The Leo Burnett Group Thailand | Editor |
Paruj Daorai | The Leo Burnett Group Thailand | Executive Creative Director |
Paruj Daorai | The Leo Burnett Group Thailand | Executive Creative Director |
Paroon Suthaveepramochanon | The Leo Burnett Group Thailand | Creative Director |
Paroon Suthaveepramochanon | The Leo Burnett Group Thailand | Creative Director |
Nuttawee Pisanprechatan | The Leo Burnett Group Thailand | Art Director |
Supachai Limvutivong | The Leo Burnett Group Thailand | Copywriter |
Chidlada Gabites | The Leo Burnett Group Thailand | Account Director |
Punlop Kerdsoontorn | The Leo Burnett Group Thailand | Head of Digital Production/Digital Producer |
Supinya Phoemphunphanit | The Leo Burnett Group Thailand | Digital User Experience Director |
Natthaporn Maionmue | The Leo Burnett Group Thailand | Project Manager |
Piyanat Plongla | The Leo Burnett Group Thailand | Designer |
Anuwach Hengsukho | The Leo Burnett Group Thailand | Programmer |
Tanawin Romyanond | The Leo Burnett Group Thailand | Technologist |
Sarawut Lertkittipaporn | The Leo Burnett Group Thailand | Agency Producer |
Thanakorn Leeramass | The Leo Burnett Group Thailand | Editor |
Panusorn Srisuk | Silhouette Production | Photographer |
Supalerk Maneeratjarutsri | Silhouette Production | Photographer |
Setthawut Samathimongkol | Silhouette Production | Photographer |
Rachanon Sungsuwan | Silhouette Production | Photographer |
In order to help visually impaired children learn classical music easier, we wanted to design an application with guiding voice of music sheets. This is a much friendlier way to practice classical music instrument than using Braille notes.
The Visible Note application uses Solfege guiding voice system to guide visually impaired users, because it is a single syllable system can indicate every note. Users can use both voice command and screen touching to open an app, select songs, play, pause, rewind, forward with convenience.
We worked with 50 visually impaired students from two musical schools during the past 4 months to get direct feedbacks on our application. We found that children practice their instruments with our app instead of using Braille note sheets can learn faster than those who do not. All of the visually impaired students uses the app are able to play new songs within 16 hours of practicing time compare to an average of 24 hours. This helps them learn 33% faster than using an old way of note reading. The project helped strengthen Dtac’s commitment in empowering people through our mobile technology.
We found that people already uploaded hundreds of thousands music sheets online. And if we could find a way to covert those data into Solfege guiding voice, a single syllable system that indicates every note, we would have a very large music sheet library for visually impaired children to learn from. And this is how the Visible Note application was designed.