|Brand||DUNLOPILLO (MALAYSIA) SDN. BHD.|
|Product / Service||DUNLOPILLO|
|Category||B03. Social for Mobile|
|Entrant||GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur, MALAYSIA|
|Idea Creation||GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur, MALAYSIA|
|Media||MEC Kuala Lumpar, MALAYSIA|
|Production||SIXTYMAC PRODUCTION Petaling Jaya, MALAYSIA|
|Daniel Comar||Geometry Global APAC||Regional Executive Creative Director|
|Mehdi Lamloum||Geometry Global Kuala Lumpur||Executive Creative Director|
|Phoecus Lee||Geometry Global Kuala Lumpur||Associate Creative Director|
|Anne Oh||Geometry Global Kuala Lumpur||Group Account Director|
|Tio Tit Seng||Geometry Global Kuala Lumpur||Senior Art Director|
|Benjamin Koh||Geometry Global Kuala Lumpur||Copywriter|
|Lim Kui Onn||Geometry Global Kuala Lumpur||Art Director|
|Ng Mun Yee||Geometry Global Kuala Lumpur||Art Director|
|Lim Poh Yeng||Geometry Global Kuala Lumpur||Visualiser|
|Garfield Low||Geometry Global Kuala Lumpur||Visualiser|
|Thian Zen Yee||Geometry Global Kuala Lumpur||Account Executive|
Boredcast are Technical boring videos repurposed as Sleep aid that drove people to our stores. Every night, at late hours, we targeted sleepless people scrolling through Facebook their mobile with our boring technical videos with a clear message : If you cannot sleep, try watching these boring videos. The next morning, those who watched our videos were retargeted with another post in the morning, with the latest promo, directing them to Dunlopillo stores.
Using Facebook Sponsored posts, we placed our existing videos in front of Sleepless people checking Facebook on Mobile, late at night between 12am and 5am. Each post had a clear call to action to get sleepless to watch the videos. The next morning, we retargeted people who watched our videos the night before, with a different post, to drive them to our stores.
65% of sleepless people targeted Engaged with our videos every night, adding to 350.000 views in two weeks. This campaign drove 7% more traffic to Dunlopillo stores. ZERO Production cost.
For 70% of sleepless people, smartphone is the first thing they look at when they wake up. And they often go on Facebook. So we targeted Sleepless Late Night Facebook Mobile Users with something that would help them sleep : Our soporific technical videos.