STABILO NOTE APP

Short List
TitleSTABILO NOTE APP
ClientSCHWANHAUBER & CO KG
Product / ServiceSTABILO BOSS
CategoryB02. Mobile Apps
EntrantLEO BURNETT INDONESIA Jakarta, INDONESIA
Idea Creation LEO BURNETT INDONESIA Jakarta, INDONESIA

The Campaign

in Indonesia, Stabilo is a top-of-mind brand among people for highlighting pen. But in digital era, people tend to switch from physical books/printed books to e-books, because it’s much more practical for them. This could be a threat for Stabilo. Where people will no longer need to use highlighter pen. So we create stabile note app, to make stabilo highlighter keep it relevancy in digital era, and to enhance further the function and value of the product.

Creative Execution

The Execution : We create stabilo note app. By using the OCR technology to be able read only highlighted text from book, we’re also adding some feature where people could save highlighted text using stabilo into their mobile phones so they can read specific content from book easily anywhere, anytime.

The Results : With millions of college students that still using stabile highlighter, this app could make people have more reason to keep buying and using stabilo highlighter.

The Strategy : By using the mobile technology, we’re going to make a sidekick for our highlighters product in order to enhanced our product benefit. So it will become a reason to believe for people to keep buying and using stabilo

Credits

Name Company Position
Brian Charles Capel Leo Burnett Indonesia Group Executive Creative Director
Rama Herniawan Leo Burnett Indonesia Digital Creative Director
Vida Noegroho Leo Burnett Indonesia Creative Group Head
Rika Putri Anjani Ex Leo Burnett Indonesia Art Director
Deden Sembada/Tri Ahmadi Leo Burnett Indonesia Digital Team
Links
Application URL