|Title||STABILO NOTE APP|
|Brand||SCHWANHAUBER & CO KG|
|Product / Service||STABILO BOSS|
|Category||B02. Mobile Apps|
|Entrant||LEO BURNETT INDONESIA Jakarta, INDONESIA|
|Idea Creation||LEO BURNETT INDONESIA Jakarta, INDONESIA|
|Brian Charles Capel||Leo Burnett Indonesia||Group Executive Creative Director|
|Rama Herniawan||Leo Burnett Indonesia||Digital Creative Director|
|Vida Noegroho||Leo Burnett Indonesia||Creative Group Head|
|Rika Putri Anjani||Ex Leo Burnett Indonesia||Art Director|
|Deden Sembada/Tri Ahmadi||Leo Burnett Indonesia||Digital Team|
in Indonesia, Stabilo is a top-of-mind brand among people for highlighting pen. But in digital era, people tend to switch from physical books/printed books to e-books, because it’s much more practical for them. This could be a threat for Stabilo. Where people will no longer need to use highlighter pen. So we create stabile note app, to make stabilo highlighter keep it relevancy in digital era, and to enhance further the function and value of the product.
The Execution : We create stabilo note app. By using the OCR technology to be able read only highlighted text from book, we’re also adding some feature where people could save highlighted text using stabilo into their mobile phones so they can read specific content from book easily anywhere, anytime.
The Results : With millions of college students that still using stabile highlighter, this app could make people have more reason to keep buying and using stabilo highlighter.
The Strategy : By using the mobile technology, we’re going to make a sidekick for our highlighters product in order to enhanced our product benefit. So it will become a reason to believe for people to keep buying and using stabilo