THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
| Title | THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR |
| Brand | KT |
| Product / Service | GIGA VR |
| Category | A04. VR Experience |
| Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Production | ROCKET Seoul, SOUTH KOREA |
Credits
| Name | Company | Position |
|---|---|---|
| Wain Choi | Cheil Worldwide | Chief Creative Officer |
| Haewon Oh | Cheil Worldwide | Executive Creative Director |
| Sanghyun Lee | Cheil Worldwide | Creative Director |
| Jungho Suk | Cheil Worldwide | Copywriter |
| Woori Nam | Cheil Worldwide | Copywriter |
| Sungwook Kim | Cheil Worldwide | Art Director |
| Lyusok Jung | Cheil Worldwide | Account Director |
| Haeyoung Kim | Cheil Worldwide | Account Executive |
| Jeongwoo LEE | Cheil Worldwide | Account Executive |
| Yoojung Kim | Cheil Worldwide | Account Executive |
| Yuesok Lee | Cream Cheese Film | Producer |
The Campaign
We applied “KT GiGA VR baseball” to food delivery service. (1) Thanks to the world’s best food delivery service and culture, ordering food delivery is a everyday habit for Koreans.
Creative Execution
On June 19th 2016, the app was delivered to the citizens at the Han-river Citizen Park in Seoul Korea. The baseball stadium delivered via GiGA VR provided a new sports- watching experience for the citizens.
People ordered baseball stadium: 154 people PR effect from reposts and shares on media : 330 cases Viral effect by SNS, too!
“KT GiGA VR Baseball” provides 360 degree live streaming baseball game in exceptional image quality without time and location constraints.