Title Brand Product / Service Entrant Company Location Production Company Location Award
A07 Wearable Technology
HELPMET
THAI HEALTH PROMOTION FOUNDATION / THAIHEALTH
BBDO BANGKOK THAILAND
A02 Activation by Proximity
SOS NETWORK
MAXIS BERHAD / MAXIS
OGILVY & MATHER GROUP HONG KONG HONG KONG
A03 Augmented Mobile Experience
STABILO NOTE APP
SCHWANHAUBER & CO KG / STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
B02 Mobile Apps
STABILO NOTE APP
SCHWANHAUBER & CO KG / STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
A06 Connected Devices
LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA / LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
Silver Spike
B02 Mobile Apps
DON'T APP WHEN YOU'RE HUNGRY
MARS / SNICKERS
COLENSO BBDO Auckland NEW ZEALAND
A DOG'S STORY
MARS / PEDIGREE
COLENSO BBDO Auckland NEW ZEALAND
B03 Social for Mobile
ONLINE PREDATOR
PERSATUAN KESEDARAN KOMUNITI SELANGOR / EMPOWER
M&C SAATCHI MALAYSIA Kuala Lumpur MALAYSIA
B02 Mobile Apps
ODYSEE
CELCOM AXIATA BERHAD / CORPORATE
M&C SAATCHI MALAYSIA Kuala Lumpur MALAYSIA
B03 Social for Mobile
FREE TANK – DATA PACKETS FREE SHARING SYSTEM
K-OPTICOM CORPORATION / MINEO
DENTSU INC. KANSAI Osaka JAPAN
B01 Mobile Websites
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
ASATSU-DK Tokyo JAPAN
B04 Mobile Games
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
ASATSU-DK Tokyo JAPAN
A05 Networked / Connected Screens
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
B01 Mobile Websites
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
B03 Social for Mobile
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
A03 Augmented Mobile Experience
$10 TALE OF FORGOTTEN VETERANS
TENCENT / TENCENT CHARITY
J. WALTER THOMPSON BEIJING CHINA
B05 Mobile Advertising
$10 TALE OF FORGOTTEN VETERANS
TENCENT / TENCENT CHARITY
J. WALTER THOMPSON BEIJING CHINA
A04 VR Experience
VIRTUAL PELOTON
STEVE WAUGH FOUNDATION / STEVE WAUGH FOUNDATION
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
B05 Mobile Advertising
VISA THE CHASE
VISA / CREDIT CARD
BBDO AND PROXIMITY CHINA Shanghai CHINA
B03 Social for Mobile
HEALTHY WIFI
CHINA TELECOM / HEALTHY WIFI
MULLENLOWE CHINA Shanghai CHINA
A01 Activation by Location
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Bronze Spike
A08 Data Insight
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT / TENCENT CHARITY PLATFORM
TENCENT Shenzhen CHINA
B03 Social for Mobile
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT / TENCENT CHARITY PLATFORM
TENCENT Shenzhen CHINA
CHEER TV
OTSUKA PHARMACEUTICAL CO. / POCARI SWEAT
HAKUHODO INC. Tokyo JAPAN
Bronze Spike
C03 Messaging Campaign
FRIDAY AT 5PM CHALLENGE
WRIGLEY'S 5 GUM / 5 GUM
BBDO ASIA Guangzhou CHINA
B03 Social for Mobile
FRIDAY AT 5PM CHALLENGE
WRIGLEY'S 5 GUM / 5 GUM
BBDO ASIA Guangzhou CHINA
B01 Mobile Websites
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS / DOUBLEMINT
BBDO ASIA Guangzhou CHINA
A03 Augmented Mobile Experience
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS / DOUBLEMINT
BBDO ASIA Guangzhou CHINA
A09 Innovative Technology
BUD 3D SELFIE
BUDWEISER CHINA / BUDWEISER
OGILVYONE WORLDWIDE SHANGHAI CHINA
A02 Activation by Proximity
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
A06 Connected Devices
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
B02 Mobile Apps
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
A08 Data Insight
AXE BODY SPRAY AI MULTI-SCREEN TARGETING SYSTEM
UNILEVER TAIWAN / AXE BODY SPRAY
PHD TAIWAN Taipai CHINESE TAIPEI
A04 VR Experience
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul / CHEIL GERMANY Schwalbach SOUTH KOREA
Short List
B02 Mobile Apps
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul / CHEIL GERMANY Schwalbach SOUTH KOREA
B03 Social for Mobile
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul / CHEIL GERMANY Schwalbach SOUTH KOREA
A06 Connected Devices
GULULU - PET IN A BOTTLE
BOWHEAD TECHNOLOGY / GULULU
CHEIL Beijing CHINA
A01 Activation by Location
VIRTUAL COASTGUARD
MARITIME NEW ZEALAND / MARITIME SAFETY
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
A08 Data Insight
THREE SECONDS THAT REVOLUTIONISED RETAIL
TARGET AUSTRALIA / TARGET AUSTRALIA
SAPIENTNITRO Southbank, Vic AUSTRALIA
A01 Activation by Location
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
A08 Data Insight
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
B05 Mobile Advertising
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
A04 VR Experience
THE MOON REPRESENTS MY HEART, MOON-LANDING PROJECT
MEDIALAND DIGITAL STRATEGY / MOON FESTIVAL GIFT
MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI
B03 Social for Mobile
LO KAR LO BAAT
ACTIVE WHEEL - HINDUSTAN UNILEVER / WASHING DETERGENT
PHD INDIA Mumbai INDIA
RIN CAREER READY ACADEMY
HINDUSTAN UNILEVER / WASHING DETERGENT
PHD INDIA Mumbai INDIA
C03 Messaging Campaign
MEMORIES FOR LIFE
HDFC LIFE / FINANCIAL SERVICES - LIFE INSURANCE
LEO BURNETT INDIA Mumbai INDIA
A04 VR Experience
FANTA, PLAY NOW
COCA-COLA / CARBONATED BEVERAGE
SLATE&AIR Seoul SOUTH KOREA
A08 Data Insight
WORDDEBT
HEALRWORLD / GREEK FINANCIAL CRISIS
GEOMETRY GLOBAL Hong Kong HONG KONG
C02 Cross Device Campaign
ASUS ZENFONE ZOOM TO WANDA
ASUSTEK COMPUTER / ASUS ZENFONE ZOOM
RAZORFISH Hong Kong HONG KONG
B03 Social for Mobile
SUNSILK PERISCOPE AND FACEBOOK LIVE PARTIES
UNILEVER PHILIPPINES / SUNSILK SHAMPOO
ONE DIGITAL MEDIA GROUP Pasig City THE PHILIPPINES