Title Brand Product / Service Entrant Company Location Production Company Location Award
A08 Data Insight
FAW-TOYOTA CREATES THE FIRST EVER 'MOBILE 4S SHOP'
FAW-TOYOTA / ALL CAR MODELS FROM FAW-TOYOTA
&C. Beijing CHINA
B01 Mobile Websites
WE SMILE
A.S. WATSON GROUP / "WE SMILE" SMILE DETECTOR
A.S. WATSON GROUP Hong Kong / PRIZM Hong Kong HONG KONG PRIZM Hong Kong HONG KONG
B02 Mobile Apps
WE SMILE
A.S. WATSON GROUP / "WE SMILE" SMILE DETECTOR
A.S. WATSON GROUP Hong Kong / PRIZM Hong Kong HONG KONG PRIZM Hong Kong HONG KONG
A04 VR Experience
VERTIGO - VIRTUAL REALITY APP FOR SCIENTIFIC DETAILING
ABBOTT INDIA - VERTIN / VIRTUAL REALITY POWERED SCIENTIFIC DETAILER
ABBOTT INDIA Mumbai INDIA
A09 Innovative Technology
MOBILE ECOSYSTEM FOR VERTIGO
ABBOTT INDIA / MOBILE APPLICATIONS FOR COMPREHENSIVE VERTIGO MANAGEMENT
ABBOTT INDIA Mumbai INDIA
B03 Social for Mobile
JORDAN BRAND : WALL OF JORDAN
NIKE GREATER CHINA / JORDAN BRAND
AKQA Shanghai CHINA AKQA Shanghai CHINA
B01 Mobile Websites
NIKE NSW : SNEAKER SLAM
NIKE GREATER CHINA / NIKE SNEAKER GENEALOGY
AKQA Shanghai CHINA
C03 Messaging Campaign
SMARTPHONE POSTCARD
JAPAN POST / POSTAL SERVICE
ASATSU-DK Tokyo JAPAN BBMEDIA Tokyo JAPAN
A03 Augmented Mobile Experience
SMARTPHONE POSTCARD
JAPAN POST / POSTAL SERVICE
ASATSU-DK Tokyo JAPAN BBMEDIA Tokyo JAPAN
B01 Mobile Websites
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
ASATSU-DK Tokyo JAPAN
B04 Mobile Games
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
ASATSU-DK Tokyo JAPAN
A08 Data Insight
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
Bronze Spike
B01 Mobile Websites
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
B05 Mobile Advertising
VISA THE CHASE
VISA / CREDIT CARD
BBDO AND PROXIMITY CHINA Shanghai CHINA
C03 Messaging Campaign
FRIDAY AT 5PM CHALLENGE
WRIGLEY'S 5 GUM / 5 GUM
BBDO ASIA Guangzhou CHINA
B03 Social for Mobile
FRIDAY AT 5PM CHALLENGE
WRIGLEY'S 5 GUM / 5 GUM
BBDO ASIA Guangzhou CHINA
B01 Mobile Websites
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS / DOUBLEMINT
BBDO ASIA Guangzhou CHINA
A03 Augmented Mobile Experience
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS / DOUBLEMINT
BBDO ASIA Guangzhou CHINA
A01 Activation by Location
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE / ROAD SAFETY AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND
B02 Mobile Apps
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE / ROAD SAFETY AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND
A07 Wearable Technology
HELPMET
THAI HEALTH PROMOTION FOUNDATION / THAIHEALTH
BBDO BANGKOK THAILAND
B04 Mobile Games
MOUNTAIN DEW PLAYABLE PRINT
MOUNTAIN DEW / MOUNTAIN DEW
BBDO GUERRERO Makati City THE PHILIPPINES
A01 Activation by Location
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE
BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA Shanghai / PYRAMID FILM Shanghai CHINA
B02 Mobile Apps
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE
BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA Shanghai / PYRAMID FILM Shanghai CHINA
B03 Social for Mobile
THE FIRST CAR VENDING MACHINE
YICHE / AUTO E-COMMERCE
BLUEFOCUS DIGITAL MARKETING AGENCY Beijing CHINA BLUEFOCUS DIGITAL MARKETING AGENCY Beijing CHINA
B02 Mobile Apps
INFINITI CUSTOMER LOYALTY PLATFORM
INFINITI / BLUEFOCUS DIGITAL
BLUEFOCUS DIGITAL MARKETING AGENCY Beijing CHINA
A06 Connected Devices
GULULU - PET IN A BOTTLE
BOWHEAD TECHNOLOGY / GULULU
CHEIL Beijing CHINA
B03 Social for Mobile
#BETHEIREYES
SAMSUNG / CSR
CHEIL HONG KONG HONG KONG CHEIL HONG KONG HONG KONG
A01 Activation by Location
SECRET STAGE
KKBOX / KKBOX
CHEIL HONG KONG HONG KONG CHEIL HONG KONG HONG KONG
B03 Social for Mobile
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET Seoul SOUTH KOREA
A04 VR Experience
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET Seoul SOUTH KOREA
B02 Mobile Apps
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET Seoul SOUTH KOREA
B01 Mobile Websites
PIANO OF UNIFICATION
MINISTRY OF UNIFICATION / MINISTRY OF UNIFICATION
CHEIL WORLDWIDE Seoul SOUTH KOREA TELEVI FILM Seoul / SEOUL VISION Seoul SOUTH KOREA
A04 VR Experience
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul / CHEIL GERMANY Schwalbach SOUTH KOREA
Short List
B02 Mobile Apps
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul / CHEIL GERMANY Schwalbach SOUTH KOREA
B03 Social for Mobile
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul / CHEIL GERMANY Schwalbach SOUTH KOREA
A08 Data Insight
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold Spike
B01 Mobile Websites
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
C01 Integrated Mobile Campaigns
HUNGERITHM
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Grand Prix
B02 Mobile Apps
DON'T APP WHEN YOU'RE HUNGRY
MARS / SNICKERS
COLENSO BBDO Auckland NEW ZEALAND
A DOG'S STORY
MARS / PEDIGREE
COLENSO BBDO Auckland NEW ZEALAND
B05 Mobile Advertising
CLEAN & CLEAR MIRROR TEXT VIDEO
JOHNSON & JOHNSON / FACE WASH FOR TEENAGERS
DDB GROUP SINGAPORE SINGAPORE ABUNDANT PRODUCTIONS Singapore SINGAPORE
A03 Augmented Mobile Experience
SAFETY SELFIE
TOYOTA MOTOR ASIA PACIFIC / SAFETY CAMPAIGN
DELPHYS SINGAPORE / HAKUHODO I-STUDIO Tokyo SINGAPORE
A09 Innovative Technology
SAFETY SELFIE
TOYOTA MOTOR ASIA PACIFIC / SAFETY CAMPAIGN
DELPHYS SINGAPORE / HAKUHODO I-STUDIO Tokyo SINGAPORE
B02 Mobile Apps
DIGITAL GOLDFISH SCOOPING
IMC GROUP/SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze Spike
B03 Social for Mobile
GOTTA?GAG
KIRIN BEER / HYOKETSU
DENTSU INC. Tokyo / DENTSU TEC Tokyo JAPAN DENTSU TEC Tokyo / BIRDMAN Tokyo JAPAN
B01 Mobile Websites
NOODLE CRADLE
KAGAWA PREFECTURE / IMMIGRATION PROMOTION
DENTSU INC. Tokyo JAPAN OCTAVE NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
A05 Networked / Connected Screens
GLASS SHEET
EPSON SALES JAPAN CORPORATION / MOVERIO
DENTSU INC. Tokyo JAPAN VARIOUS DIMENSIONS CO LTD Tokyo / TAPE Tokyo JAPAN
Short List
A01 Activation by Location
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Bronze Spike
B05 Mobile Advertising
HEALTHIEST ROUTE NAVIGATION GUIDE
EPSON SALES JAPAN / PULSENSE
DENTSU INC. Tokyo / ISOBAR Tokyo JAPAN PYRAMID FILM Tokyo JAPAN