Title Brand Product / Service Entrant Company Location Production Company Location Award
B01 Mobile Websites
WE SMILE
A.S. WATSON GROUP / "WE SMILE" SMILE DETECTOR
A.S. WATSON GROUP Hong Kong / PRIZM Hong Kong HONG KONG PRIZM Hong Kong HONG KONG
B02 Mobile Apps
WE SMILE
A.S. WATSON GROUP / "WE SMILE" SMILE DETECTOR
A.S. WATSON GROUP Hong Kong / PRIZM Hong Kong HONG KONG PRIZM Hong Kong HONG KONG
C03 Messaging Campaign
FRIDAY AT 5PM CHALLENGE
WRIGLEY'S 5 GUM / 5 GUM
BBDO ASIA Guangzhou CHINA
B03 Social for Mobile
FRIDAY AT 5PM CHALLENGE
WRIGLEY'S 5 GUM / 5 GUM
BBDO ASIA Guangzhou CHINA
A03 Augmented Mobile Experience
NEXT STAGE WITH YOU
MERCEDES-BENZ JAPAN CO. / A-CLASS
HAKUHODO THE DAY Tokyo JAPAN AOI PRO. Tokyo / RHIZOMATIKS Tokyo JAPAN
B02 Mobile Apps
NEXT STAGE WITH YOU
MERCEDES-BENZ JAPAN CO. / A-CLASS
HAKUHODO THE DAY Tokyo JAPAN AOI PRO. Tokyo / RHIZOMATIKS Tokyo JAPAN
C03 Messaging Campaign
TEXT FROM YOUR EX
AIDS CONCERN / AIDS CONCERN
TBWA\HONG KONG Hong Kong HONG KONG TBWA\HONG KONG Hong Kong HONG KONG
A08 Data Insight
FAW-TOYOTA CREATES THE FIRST EVER 'MOBILE 4S SHOP'
FAW-TOYOTA / ALL CAR MODELS FROM FAW-TOYOTA
&C. Beijing CHINA
A01 Activation by Location
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
A08 Data Insight
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
B05 Mobile Advertising
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
A08 Data Insight
ASKMEBAZAAR TRAILBLAZERS THE E-COMMERCE LANDSCAPE IN INDIA
GETIT INFOMEDIA / ASKMEBAZAAR.COM
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
B05 Mobile Advertising
ASKMEBAZAAR TRAILBLAZERS THE E-COMMERCE LANDSCAPE IN INDIA
GETIT INFOMEDIA / ASKMEBAZAAR.COM
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
C02 Cross Device Campaign
ASUS ZENFONE ZOOM TO WANDA
ASUSTEK COMPUTER / ASUS ZENFONE ZOOM
RAZORFISH Hong Kong HONG KONG
B02 Mobile Apps
ADF ACTIVE APP
DEFENCE FORCE RECRUITING / AUSTRALIAN DEFENCE FORCE
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA PRECINCT Sydney AUSTRALIA
B03 Social for Mobile
THE FIRST CAR VENDING MACHINE
YICHE / AUTO E-COMMERCE
BLUEFOCUS DIGITAL MARKETING AGENCY Beijing CHINA BLUEFOCUS DIGITAL MARKETING AGENCY Beijing CHINA
A08 Data Insight
AXE BODY SPRAY AI MULTI-SCREEN TARGETING SYSTEM
UNILEVER TAIWAN / AXE BODY SPRAY
PHD TAIWAN Taipai CHINESE TAIPEI
B03 Social for Mobile
SEARCH FOR FREE WI-FI, SEARCH FOR MISSING CHILDREN
BAOBEIHUIJIA / BAOBEIHUIJIA
TBWA\SHANGHAI CHINA SHINEWORKS Shanghai CHINA
B02 Mobile Apps
BLOOD BANKING
INDIAN RED CROSS SOCIETY / BLOOD BANKING
J. WALTER THOMPSON INDIA Bangalore INDIA J. WALTER THOMPSON INDIA Bangalore INDIA
INFINITI CUSTOMER LOYALTY PLATFORM
INFINITI / BLUEFOCUS DIGITAL
BLUEFOCUS DIGITAL MARKETING AGENCY Beijing CHINA
A09 Innovative Technology
BUD 3D SELFIE
BUDWEISER CHINA / BUDWEISER
OGILVYONE WORLDWIDE SHANGHAI CHINA
A03 Augmented Mobile Experience
CHEERS TO A LEGEND
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA MEDIAMONKS Amsterdam / THE JACKY WINTER GROUP Melbourne THE NETHERLANDS / AUSTRALIA
A01 Activation by Location
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE
BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA Shanghai / PYRAMID FILM Shanghai CHINA
B02 Mobile Apps
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE
BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA Shanghai / PYRAMID FILM Shanghai CHINA
B01 Mobile Websites
POEMS FROM THE WOMB - MOBILE BOOK
THE LIFE FOUNDATION / CAMPAIGN TO STOPTHEGENDERCIDE.COM
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
B03 Social for Mobile
CANON INSTAZOOM
CANON SINGAPORE. / CANON POWERSHOT SX60 HS
DENTSU SINGAPORE SINGAPORE CALIBRE PICTURES Singapore / MIRACLE FACTORY Singapore SINGAPORE
Short List
A04 VR Experience
FANTA, PLAY NOW
COCA-COLA / CARBONATED BEVERAGE
SLATE&AIR Seoul SOUTH KOREA
B02 Mobile Apps
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING / CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA DOINGFILMS Shanghai CHINA
B03 Social for Mobile
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING / CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA DOINGFILMS Shanghai CHINA
RETWEET FOR A REMINDER AT RUGBY WORLD CUP 2015
SAMSUNG / CONSUMER ELECTRONICS
TWITTER Sydney / STARCOM MEDIAVEST GROUP Sydney AUSTRALIA
B02 Mobile Apps
ODYSEE
CELCOM AXIATA BERHAD / CORPORATE
M&C SAATCHI MALAYSIA Kuala Lumpur MALAYSIA
B05 Mobile Advertising
VISA THE CHASE
VISA / CREDIT CARD
BBDO AND PROXIMITY CHINA Shanghai CHINA
B03 Social for Mobile
#BETHEIREYES
SAMSUNG / CSR
CHEIL HONG KONG HONG KONG CHEIL HONG KONG HONG KONG
A06 Connected Devices
DIG-LOG
SNOW SHOVELING NPO, " YUKIKAKI DOJO " / DIG-LOG
HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
B02 Mobile Apps
DIG-LOG
SNOW SHOVELING NPO, " YUKIKAKI DOJO " / DIG-LOG
HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
B03 Social for Mobile
APPMIXER
DIANPING.COM / DINE AND DASH SERVICE
W Shanghai CHINA W Shanghai CHINA
A05 Networked / Connected Screens
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
B01 Mobile Websites
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
B03 Social for Mobile
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
A06 Connected Devices
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION / DOT WATCH
SERVICEPLAN KOREA Seoul / DOT INCORPORATION Seoul SOUTH KOREA COMMONDEER Los Angeles / CORE-A STUDIOS Seoul USA / SOUTH KOREA
Bronze Spike
A09 Innovative Technology
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION / DOT WATCH
SERVICEPLAN KOREA Seoul / DOT INCORPORATION Seoul SOUTH KOREA COMMONDEER Los Angeles / CORE-A STUDIOS Seoul USA / SOUTH KOREA
Short List
B04 Mobile Games
MY INNER SPACE
DOUBAN.COM / DOUBAN.COM BRANDING
W Shanghai CHINA W Shanghai CHINA
B01 Mobile Websites
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS / DOUBLEMINT
BBDO ASIA Guangzhou CHINA
A03 Augmented Mobile Experience
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS / DOUBLEMINT
BBDO ASIA Guangzhou CHINA
C03 Messaging Campaign
DOVE LINE STICKER
UNILEVER THAI TRADING / DOVE
DENTSU ONE Bangkok THAILAND KRATAI TUENTUA Bangkok THAILAND
B03 Social for Mobile
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA SIXTYMAC PRODUCTION Petaling Jaya MALAYSIA
A04 VR Experience
EBAY AUSTRALIA VIRTUAL REALITY DEPARTMENT STORE
EBAY / EBAY
TRAFFIK Sydney / PULSE COMMUNICATIONS Sydney AUSTRALIA TRAFFIK Sydney AUSTRALIA
B02 Mobile Apps
ELECTROLUX AUGMENTED REALITY (AR)
ELECTROLUX / ELECTROLUX REFRIGERATOR AND KITCHEN BURNER
RAZORFISH Singapore SINGAPORE
B03 Social for Mobile
ONLINE PREDATOR
PERSATUAN KESEDARAN KOMUNITI SELANGOR / EMPOWER
M&C SAATCHI MALAYSIA Kuala Lumpur MALAYSIA
B05 Mobile Advertising
CLEAN & CLEAR MIRROR TEXT VIDEO
JOHNSON & JOHNSON / FACE WASH FOR TEENAGERS
DDB GROUP SINGAPORE SINGAPORE ABUNDANT PRODUCTIONS Singapore SINGAPORE