Title Brand Product / Service Entrant Company Location Production Company Location Award
B01 Mobile Websites
WE SMILE
A.S. WATSON GROUP / "WE SMILE" SMILE DETECTOR
A.S. WATSON GROUP Hong Kong / PRIZM Hong Kong HONG KONG PRIZM Hong Kong HONG KONG
B02 Mobile Apps
WE SMILE
A.S. WATSON GROUP / "WE SMILE" SMILE DETECTOR
A.S. WATSON GROUP Hong Kong / PRIZM Hong Kong HONG KONG PRIZM Hong Kong HONG KONG
A09 Innovative Technology
MOBILE ECOSYSTEM FOR VERTIGO
ABBOTT INDIA / MOBILE APPLICATIONS FOR COMPREHENSIVE VERTIGO MANAGEMENT
ABBOTT INDIA Mumbai INDIA
A04 VR Experience
VERTIGO - VIRTUAL REALITY APP FOR SCIENTIFIC DETAILING
ABBOTT INDIA - VERTIN / VIRTUAL REALITY POWERED SCIENTIFIC DETAILER
ABBOTT INDIA Mumbai INDIA
B03 Social for Mobile
LO KAR LO BAAT
ACTIVE WHEEL - HINDUSTAN UNILEVER / WASHING DETERGENT
PHD INDIA Mumbai INDIA
C03 Messaging Campaign
TEXT FROM YOUR EX
AIDS CONCERN / AIDS CONCERN
TBWA\HONG KONG Hong Kong HONG KONG TBWA\HONG KONG Hong Kong HONG KONG
A04 VR Experience
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
A06 Connected Devices
AMATEUR REPLAY
ALLIANZ / INSURANCE
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
C02 Cross Device Campaign
ASUS ZENFONE ZOOM TO WANDA
ASUSTEK COMPUTER / ASUS ZENFONE ZOOM
RAZORFISH Hong Kong HONG KONG
B03 Social for Mobile
SEARCH FOR FREE WI-FI, SEARCH FOR MISSING CHILDREN
BAOBEIHUIJIA / BAOBEIHUIJIA
TBWA\SHANGHAI CHINA SHINEWORKS Shanghai CHINA
A06 Connected Devices
GULULU - PET IN A BOTTLE
BOWHEAD TECHNOLOGY / GULULU
CHEIL Beijing CHINA
A09 Innovative Technology
BUD 3D SELFIE
BUDWEISER CHINA / BUDWEISER
OGILVYONE WORLDWIDE SHANGHAI CHINA
B03 Social for Mobile
CANON INSTAZOOM
CANON SINGAPORE. / CANON POWERSHOT SX60 HS
DENTSU SINGAPORE SINGAPORE CALIBRE PICTURES Singapore / MIRACLE FACTORY Singapore SINGAPORE
Short List
B02 Mobile Apps
ODYSEE
CELCOM AXIATA BERHAD / CORPORATE
M&C SAATCHI MALAYSIA Kuala Lumpur MALAYSIA
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING / CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA DOINGFILMS Shanghai CHINA
B03 Social for Mobile
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING / CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
TBWA\SHANGHAI CHINA DOINGFILMS Shanghai CHINA
HEALTHY WIFI
CHINA TELECOM / HEALTHY WIFI
MULLENLOWE CHINA Shanghai CHINA
A04 VR Experience
FANTA, PLAY NOW
COCA-COLA / CARBONATED BEVERAGE
SLATE&AIR Seoul SOUTH KOREA
B02 Mobile Apps
ADF ACTIVE APP
DEFENCE FORCE RECRUITING / AUSTRALIAN DEFENCE FORCE
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA PRECINCT Sydney AUSTRALIA
A03 Augmented Mobile Experience
CHEERS TO A LEGEND
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA MEDIAMONKS Amsterdam / THE JACKY WINTER GROUP Melbourne THE NETHERLANDS / AUSTRALIA
B03 Social for Mobile
WE ARE JUST A CHARACTER AWAY
DIANPING.COM / ONLINE RESTAURANT GROUP PURCHASE
W Shanghai CHINA W Shanghai CHINA
APPMIXER
DIANPING.COM / DINE AND DASH SERVICE
W Shanghai CHINA W Shanghai CHINA
B05 Mobile Advertising
MAKING DISNEY PIXAR'S "FINDING DORY" A BLOCKBUSTER
DISNEY / FINDING DORY
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
A01 Activation by Location
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE
BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA Shanghai / PYRAMID FILM Shanghai CHINA
B02 Mobile Apps
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE
BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA Shanghai / PYRAMID FILM Shanghai CHINA
A06 Connected Devices
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION / DOT WATCH
SERVICEPLAN KOREA Seoul / DOT INCORPORATION Seoul SOUTH KOREA COMMONDEER Los Angeles / CORE-A STUDIOS Seoul USA / SOUTH KOREA
Bronze Spike
A09 Innovative Technology
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION / DOT WATCH
SERVICEPLAN KOREA Seoul / DOT INCORPORATION Seoul SOUTH KOREA COMMONDEER Los Angeles / CORE-A STUDIOS Seoul USA / SOUTH KOREA
Short List
B04 Mobile Games
MY INNER SPACE
DOUBAN.COM / DOUBAN.COM BRANDING
W Shanghai CHINA W Shanghai CHINA
B03 Social for Mobile
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA SIXTYMAC PRODUCTION Petaling Jaya MALAYSIA
A04 VR Experience
EBAY AUSTRALIA VIRTUAL REALITY DEPARTMENT STORE
EBAY / EBAY
TRAFFIK Sydney / PULSE COMMUNICATIONS Sydney AUSTRALIA TRAFFIK Sydney AUSTRALIA
B02 Mobile Apps
ELECTROLUX AUGMENTED REALITY (AR)
ELECTROLUX / ELECTROLUX REFRIGERATOR AND KITCHEN BURNER
RAZORFISH Singapore SINGAPORE
B05 Mobile Advertising
HEALTHIEST ROUTE NAVIGATION GUIDE
EPSON SALES JAPAN / PULSENSE
DENTSU INC. Tokyo / ISOBAR Tokyo JAPAN PYRAMID FILM Tokyo JAPAN
A05 Networked / Connected Screens
GLASS SHEET
EPSON SALES JAPAN CORPORATION / MOVERIO
DENTSU INC. Tokyo JAPAN VARIOUS DIMENSIONS CO LTD Tokyo / TAPE Tokyo JAPAN
Short List
A08 Data Insight
FAW-TOYOTA CREATES THE FIRST EVER 'MOBILE 4S SHOP'
FAW-TOYOTA / ALL CAR MODELS FROM FAW-TOYOTA
&C. Beijing CHINA
C01 Integrated Mobile Campaigns
KINDERJOY STORY STATION
FERRERO / KINDERJOY
OMD INDIA Mumbai INDIA
A08 Data Insight
ASKMEBAZAAR TRAILBLAZERS THE E-COMMERCE LANDSCAPE IN INDIA
GETIT INFOMEDIA / ASKMEBAZAAR.COM
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
B05 Mobile Advertising
ASKMEBAZAAR TRAILBLAZERS THE E-COMMERCE LANDSCAPE IN INDIA
GETIT INFOMEDIA / ASKMEBAZAAR.COM
OPERA MEDIAWORKS Singapore SINGAPORE OPERA MEDIAWORKS Singapore SINGAPORE
C01 Integrated Mobile Campaigns
CAMPAIGN "HORLICKS NUTRIQUEST"
GLAXOSMITHKLINE CONSUMER HEALTHCARE / HORLICKS
GREY GROUP Singapore SINGAPORE POSSIBLE CEE Budapest / GROUND CONTROL London HUNGARY / UNITED KINGDOM
A09 Innovative Technology
PLAYING WITH FIRE
GOOGLE AUSTRALIA / GOOGLE PLAY
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / 85P Sydney AUSTRALIA
B01 Mobile Websites
PLAYING WITH FIRE
GOOGLE AUSTRALIA / GOOGLE PLAY
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / 85P Sydney AUSTRALIA
B04 Mobile Games
MOBILE GAME "NUTRIQUEST"
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE POSSIBLE CEE Budapest / GROUND CONTROL London HUNGARY / UNITED KINGDOM
Short List
C03 Messaging Campaign
MEMORIES FOR LIFE
HDFC LIFE / FINANCIAL SERVICES - LIFE INSURANCE
LEO BURNETT INDIA Mumbai INDIA
A08 Data Insight
WORDDEBT
HEALRWORLD / GREEK FINANCIAL CRISIS
GEOMETRY GLOBAL Hong Kong HONG KONG
B01 Mobile Websites
HEINEKEN'S THE SUB CHINA LAUNCH
HEINEKEN / HEINEKEN THE SUB
RAZORFISH CHINA SHINE COMMUNICATIONS Shanghai CHINA
B04 Mobile Games
KHELOGE TOH JEETOGE
HINDUSTAN UNILEVER / HUL PRODUCTS
PHD INDIA Mumbai INDIA
B03 Social for Mobile
RIN CAREER READY ACADEMY
HINDUSTAN UNILEVER / WASHING DETERGENT
PHD INDIA Mumbai INDIA
B04 Mobile Games
TAKEOVER
HP / HP OMEN
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
C03 Messaging Campaign
TAKEOVER
HP / HP OMEN
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Bronze Spike
B02 Mobile Apps
DIGITAL GOLDFISH SCOOPING
IMC GROUP/SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze Spike
BLOOD BANKING
INDIAN RED CROSS SOCIETY / BLOOD BANKING
J. WALTER THOMPSON INDIA Bangalore INDIA J. WALTER THOMPSON INDIA Bangalore INDIA