Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE
BEIJING DENTSU ADVERTISING Beijing CHINA D2C CHINA Shanghai / PYRAMID FILM Shanghai CHINA
SECRET STAGE
KKBOX / KKBOX
CHEIL HONG KONG HONG KONG CHEIL HONG KONG HONG KONG
LEE HEAT TRACKER
LEE JEANS CHINA / LEE MAGMA FUSION COLLECTION
TBWA\HONG KONG Hong Kong HONG KONG TBWA\HONG KONG Hong Kong HONG KONG
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE / ROAD SAFETY AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND
VIRTUAL COASTGUARD
MARITIME NEW ZEALAND / MARITIME SAFETY
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
PARIS IS OUR GIFT
PARIS AÉROPORT / PARIS IS OUR GIFT MOBILE APP
W&CIE Boulogne Billancourt FRANCE W&CIE Boulogne Billancourt FRANCE
KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY
FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
QQ ALERT: EVERYONE IS RESCUER
QQ / INSTANT MESSAGING
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
Bronze Spike
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Bronze Spike
WALL'S MAN 2.0
UNILEVER / WALL'S
MINDSHARE THAILAND Bangkok THAILAND DGM59 Bangkok THAILAND
A02 Activation by Proximity
SOS NETWORK
MAXIS BERHAD / MAXIS
OGILVY & MATHER GROUP HONG KONG HONG KONG
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
BEER-LINGUAL CAMPAIGN
SUNTORY HOLDINGS / SUNTORY BEER
McCANN ERICKSON JAPAN Tokyo JAPAN AOI PRO Tokyo JAPAN
A03 Augmented Mobile Experience
CHEERS TO A LEGEND
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA MEDIAMONKS Amsterdam / THE JACKY WINTER GROUP Melbourne THE NETHERLANDS / AUSTRALIA
SMARTPHONE POSTCARD
JAPAN POST / POSTAL SERVICE
ASATSU-DK Tokyo JAPAN BBMEDIA Tokyo JAPAN
NEXT STAGE WITH YOU
MERCEDES-BENZ JAPAN CO. / A-CLASS
HAKUHODO THE DAY Tokyo JAPAN AOI PRO. Tokyo / RHIZOMATIKS Tokyo JAPAN
STABILO NOTE APP
SCHWANHAUBER & CO KG / STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
$10 TALE OF FORGOTTEN VETERANS
TENCENT / TENCENT CHARITY
J. WALTER THOMPSON BEIJING CHINA
SAFETY SELFIE
TOYOTA MOTOR ASIA PACIFIC / SAFETY CAMPAIGN
DELPHYS SINGAPORE / HAKUHODO I-STUDIO Tokyo SINGAPORE
A DOUBLEMINT THAT SINGS
WRIGLEY'S, MARS / DOUBLEMINT
BBDO ASIA Guangzhou CHINA
FUJISAN WORLD HERITAGE CENTER
YAMANASHI PREFECTURE / FUJISAN WORLD HERITAGE CENTER
NOMURA Tokyo / MUSEGRAM INC. Tokyo JAPAN NOMURA Tokyo / MUSEGRAM INC. Tokyo JAPAN
A04 VR Experience
VERTIGO - VIRTUAL REALITY APP FOR SCIENTIFIC DETAILING
ABBOTT INDIA - VERTIN / VIRTUAL REALITY POWERED SCIENTIFIC DETAILER
ABBOTT INDIA Mumbai INDIA
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
FANTA, PLAY NOW
COCA-COLA / CARBONATED BEVERAGE
SLATE&AIR Seoul SOUTH KOREA
EBAY AUSTRALIA VIRTUAL REALITY DEPARTMENT STORE
EBAY / EBAY
TRAFFIK Sydney / PULSE COMMUNICATIONS Sydney AUSTRALIA TRAFFIK Sydney AUSTRALIA
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET Seoul SOUTH KOREA
THE MOON REPRESENTS MY HEART, MOON-LANDING PROJECT
MEDIALAND DIGITAL STRATEGY / MOON FESTIVAL GIFT
MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN AMANA Tokyo / RIZING Tokyo JAPAN
INSIDE/OUT: THE WORLD'S FIRST PRODUCT LAUNCH IN VR
ONEPLUS / ONEPLUS 2
JACK MORTON WORLDWIDE Central Hong Kong HONG KONG JACK MORTON WORLDWIDE Central Hong Kong / MEDIA REVERSE Amsterdam HONG KONG / THE NETHERLANDS
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul / CHEIL GERMANY Schwalbach SOUTH KOREA
Short List
VIRTUAL PELOTON
STEVE WAUGH FOUNDATION / STEVE WAUGH FOUNDATION
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
SMART STRETCH 360
YAHOO! JAPAN / YAHOO! JAPAN 20TH ANNIVERSARY
HAKUHODO KETTLE Tokyo JAPAN TOKYO Tokyo / AMANA Tokyo JAPAN
A05 Networked / Connected Screens
GLASS SHEET
EPSON SALES JAPAN CORPORATION / MOVERIO
DENTSU INC. Tokyo JAPAN VARIOUS DIMENSIONS CO LTD Tokyo / TAPE Tokyo JAPAN
Short List
SINGTEL FIRECCRACKER
SINGTEL / TELECOMMUNICATIONS
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
SYNC! THE "DISNEYLAND PARADE"
TOKYO DISNEY RESORT / DISNEY CHRISTMAS
ENJIN Tokyo JAPAN
OUTSHOUT OR OUTSMART???
UNILEVER / PUREIT WATER PURIFIERS
MINDSHARE FULCRUM Mumbai INDIA
CHANGE THEIR FATE
WILDLIFE RESERVES SINGAPORE / WILDLIFE CONSERVATION
POSSIBLE Singapore SINGAPORE POSSIBLE Singapore SINGAPORE
A06 Connected Devices
AMATEUR REPLAY
ALLIANZ / INSURANCE
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
GULULU - PET IN A BOTTLE
BOWHEAD TECHNOLOGY / GULULU
CHEIL Beijing CHINA
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION / DOT WATCH
SERVICEPLAN KOREA Seoul / DOT INCORPORATION Seoul SOUTH KOREA COMMONDEER Los Angeles / CORE-A STUDIOS Seoul USA / SOUTH KOREA
Bronze Spike
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
DIG-LOG
SNOW SHOVELING NPO, " YUKIKAKI DOJO " / DIG-LOG
HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze Spike
LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA / LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
Silver Spike
A07 Wearable Technology
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
HELPMET
THAI HEALTH PROMOTION FOUNDATION / THAIHEALTH
BBDO BANGKOK THAILAND
A08 Data Insight
FAW-TOYOTA CREATES THE FIRST EVER 'MOBILE 4S SHOP'
FAW-TOYOTA / ALL CAR MODELS FROM FAW-TOYOTA
&C. Beijing CHINA