Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
OPEN ROAD PROJECT
TOYOTA
TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Bronze
QQ ALERT: EVERYONE IS RESCUER
QQ
INSTANT MESSAGING
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
Bronze
VIRTUAL COASTGUARD
MARITIME NEW ZEALAND
MARITIME SAFETY
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
A03 Augmented Mobile Experience
STABILO NOTE APP
SCHWANHAUBER & CO KG
STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
A04 VR Experience
VIRTUAL PELOTON
STEVE WAUGH FOUNDATION
STEVE WAUGH FOUNDATION
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
A05 Networked / Connected Screens
GLASS SHEET
EPSON SALES JAPAN CORPORATION
MOVERIO
DENTSU INC. Tokyo JAPAN VARIOUS DIMENSIONS CO LTD Tokyo / TAPE Tokyo JAPAN
Short List
A06 Connected Devices
GUM PLAY
SUNSTAR
GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze
LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA
LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
Silver
BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION
DOT WATCH
SERVICEPLAN KOREA Seoul SOUTH KOREA COMMONDEER Los Angeles / CORE-A STUDIOS Seoul USA / SOUTH KOREA
Bronze
A07 Wearable Technology
BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
A08 Data Insight
LIVE STATS LOTTERY
SKY PERFECTV
FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
Bronze
DELICIOUS TREND-MAPPING
ZAIM
HOUSEHOLD ACCOUNTING APP.
HAKUHODO INC. Tokyo JAPAN HAKUHODO INC. Tokyo / HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold
BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
A09 Innovative Technology
BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
DOT. THE FIRST BRAILLE SMARTWATCH
DOT INCORPORATION
DOT WATCH
SERVICEPLAN KOREA Seoul SOUTH KOREA COMMONDEER Los Angeles / CORE-A STUDIOS Seoul USA / SOUTH KOREA
Short List
B01 Mobile Websites
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze
THE UNSTOPPABLE TRIBUTE
NIKE
NIKE
WIEDEN+KENNEDY SHANGHAI CHINA
Short List
B02 Mobile Apps
STABILO NOTE APP
SCHWANHAUBER & CO KG
STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
GUM PLAY
SUNSTAR
GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Short List
DIGITAL GOLDFISH SCOOPING
IMC GROUP/SAMSUNG ELECTRONICS
GALAXY S7 EDGE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze
B03 Social for Mobile
CANON INSTAZOOM
CANON SINGAPORE.
CANON POWERSHOT SX60 HS
DENTSU SINGAPORE SINGAPORE CALIBRE PICTURES Singapore / MIRACLE FACTORY Singapore SINGAPORE
Short List
NATIVE MOBILE MUSIC VIDEO
KING RECORDS
LYRICAL SCHOOL
TBWA\HAKUHODO Tokyo JAPAN AOI PRO Tokyo JAPAN
Bronze
CHEER TV
OTSUKA PHARMACEUTICAL CO.
POCARI SWEAT
HAKUHODO INC. Tokyo JAPAN
Bronze
SNAP COUNSELLORS
LOVEDOCTOR.IN
SNAP COUNSELLORS
TBWA\INDIA Mumbai INDIA TBWA\INDIA Mumbai INDIA
Short List
B04 Mobile Games
GUM PLAY
SUNSTAR
GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze
MOBILE GAME "NUTRIQUEST"
GSK
HORLICKS
GREY GROUP Singapore SINGAPORE POSSIBLE CEE Budapest / GROUND CONTROL London HUNGARY / UNITED KINGDOM
Short List
B05 Mobile Advertising
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA
SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA MINDS EYE London / FILAMENT POST PRODUCTION London UNITED KINGDOM
Silver
VIDEO VOYEUR
YOUTUBE INDONESIA
YOUTUBE OFFLINE
R/GA SYDNEY AUSTRALIA R/GA SYDNEY AUSTRALIA
Silver
C01 Integrated Mobile Campaigns
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Grand Prix
C03 Messaging Campaign
TAKEOVER
HP
HP OMEN
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Bronze