Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Download Shortlist PDF Download Winners PDF
Title Brand Product / Service Entrant Company Location Media Placement Location Award
D01 Use of Brand or Product Integration into a Programme or Platform
QANTAS - READY FOR TAKE OFF
QANTAS
QANTAS AIRLINE 		OMD SYDNEY AUSTRALIA
SUNLIGHT FRAGRANT WISH
UNILEVER
SUNLIGHT LAUNDRY SOAP 		MINDSHARE Colombo SRI LANKA
MAKING COMMUTING MORE FUN
UNILEVER
UNILEVER BRANDS 		MINDSHARE PHILIPPINES Taguig THE PHILIPPINES
BOLLYWOOD SINGS THE RIN’S ANTHEM
HINDUSTAN UNILEVER
PRODUCT 		MINDSHARE Mumbai INDIA
TRANSFORMING FBB INTO FREAKIN BLOODY BRILLIANT
FUTURE RETAIL
FBB 		MEDIACOM Mumbai INDIA
THE BLENDERS PRIDE FASHION TOUR
PERNOD RICARD
BLENDERS PRIDE FASHION TOUR 		MAXUS GLOBAL Gurgaon INDIA
VOLKSWAGEN - FIRST EVER IN-FILM INTEGRATION, POST THE RELEASE OF THE MOVIE
VOLKSWAGEN
VOLKSWAGEN CARS 		MEDIACOM Mumbai INDIA
MAKE IT BOLD, MAKE IT BLEND, MAKE IT HAPPEN!
L'ORÉAL THAILAND
MAYBELLINE COSMETICS 		MAXUS THAILAND Bangkok THAILAND
HOUSE OF LITTLE MOMENTS SEASON I & II
UNI PRESIDENT
UNI NOODLE 		ADK TAIWAN Taipei CHINESE TAIPEI
Silver
MARUTI SUZUKI INDIA ROAD SAFETY MISSION
MARUTI SUZUKI INDIA
CAMPAIGN PROMOTING ROAD SAFETY 		TONIC MEDIA DIGITAL Mumbai INDIA
ARE YOU PREGNANT?
BOON RAWD BREWERY CO.
B-ING 		CJ WORX Bangkok THAILAND
CLEAR MARS INTELLIGENCE BUREAU
UNILEVER
CLEAR 		PHD Shanghai CHINA
D02 Use of Co-Creation & User Generated Content
REBUILD
LEGO SINGAPORE
LEGO 		IRIS SINGAPORE SINGAPORE
RIGHT THE WRONG
SAMSUNG
SAMSUNG GALAXY S7 		IRIS SINGAPORE SINGAPORE
Silver
THE BIG "OGIRI" FOR JAPAN
BURGER KING JAPAN CO.
BIG KING 		DENTSU Y&R Tokyo JAPAN
THE AUSTRALIAN CROWD-COLOURED SHORT FILM
MONDELÉZ INTERNATIONAL
CADBURY AUSTRALIA 		SAPIENTNITRO Southbank, Vic AUSTRALIA
SEARCH OPTIMIZED - HAPPILY EVER AFTER
THOMAS COOK
THOMAS COOK HONEYMOON PACKAGES 		IPROSPECT Mumbai INDIA
MASK OF SOCIABILITY
DIAGEO KIRIN
SMIRNOFF ICE 		BEACON/LEO BURNETT Tokyo JAPAN
#HELLOWORLDRELAY
HELLOWORLD
TRAVEL AGENT 		OMD SYDNEY AUSTRALIA
Bronze
REUNITING MEMORIES FROM 1947
OLX
OLX 		LEO BURNETT INDIA Mumbai INDIA
MAKE YOUR MAD AD
OLX
OLX 		LEO BURNETT INDIA Mumbai INDIA
GET CLOSE WITH CLOSEUP AND #MAKEYOURMOVE
UNILEVER
CLOSEUP TOOTHPASTE 		PHD SINGAPORE SINGAPORE
FAMILY REMINDER
GLICO
GIANTCORN 		HAKUHODO Osaka JAPAN
D03 Use of Branded Content created for Digital or Social Media
LITTLE KITCHEN
FOODSTUFFS
NEW WORLD LITTLE KITCHEN 		COLENSO BBDO Auckland NEW ZEALAND
Short List
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD.
DUNLOPILLO 		GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA
PRIUS! PARTS CHARACTERS
TOYOTA
PRIUS 		DENTSU INC. Tokyo JAPAN
Short List
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT
GIGA VR 		CHEIL WORLDWIDE Seoul SOUTH KOREA
BRING BACK THE TASTE OF HOME IN THE MEMORIES OF FAMILY LOVE
UNILEVER
KNORR 		VIZEUM HONG KONG HONG KONG
SMARTPHONE POSTCARD
JAPAN POST
POSTAL SERVICE 		ASATSU-DK Tokyo JAPAN
#NOTCOMINGSOON
LOUIS XIII
COGNAC / SPIRIT 		FRED & FARID SHANGHAI CHINA
Bronze
GILLETTE CHINA – USING VIRTUAL REALITY TO DRIVE BRAND REAPPRAISAL
PROCTER & GAMBLE
GILLETTE FUSION PROGLIDE RAZOR 		MEDIACOM Shanghai CHINA
TINSTER
MAGNERS
ALCOHOL BEVERAGE 		HAVAS WORLDWIDE SINGAPORE SINGAPORE
PHODOGRAPHER
MARS JAPAN
MARS JAPAN 		BBDO JAPAN Tokyo JAPAN
THE SHI-SAN-WU WHAT?
FU XING ROAD STUDIO
PUBLIC SERVICE 		BBDO AND PROXIMITY CHINA Shanghai CHINA
MAKING CONFIDENCE REAL FOR MEN, VIRTUALLY
PROCTER & GAMBLE (CHINA) / GILLETTE
MEN PERSONAL GROOMING, RAZOR 		BBDO AND PROXIMITY CHINA Shanghai CHINA
SKYWORTH - FEMALE GHOST
SKYWORTH-RGB ELECTRONICS CO.
OLED 		BBDO AND PROXIMITY CHINA Shanghai CHINA
KUNG FU NOODLE MAGIC
MASTER KONG
MASTER KONG 		CARAT CHINA Shanghai CHINA
NEW BEGINNING WITH NEUTROGENA
JONHNSON & JOHNSON
NEUTROGENA 		JOHNSON & JOHNSON Singapore SINGAPORE
THE NATION'S BIKE
BAJAJ AUTOMOBILES
BAJAJ V 		LEO BURNETT INDIA Mumbai INDIA
MAKE YOUR MAD AD
OLX
OLX 		LEO BURNETT INDIA Mumbai INDIA
6 PACK BAND
HINDUSTAN UNILEVER
BROOKE BOND RED LABEL TEA 		MINDSHARE Mumbai INDIA
Bronze
A TERRIBLY TINY TALE ATTEMPTS A BIG CHANGE
HINDUSTAN UNILEVER
DOVE MASTERBRAND 		TERRIBLY TINY TALES Mumbai INDIA
DEAKIN VCE STRESS BREAK
DEAKIN UNIVERSITY
DEAKIN UNIVERSITY 		THE ROYALS Surry Hills AUSTRALIA
I LOVE YOU TROYE!!!!!!!! HOW HP TAPPED INTO YOUTUBE CELEBS TO WOO YOUNG FEMALES…
HEWLETT-PACKARD
VARIOUS HP LAPTOPS 		PHD Sydney AUSTRALIA
COCA-COLA: SHARE A COKE; SHARE A DRAMA
COCA-COLA
NON-ALCOHOLIC BEVERAGE 		STARCOM MEDIAVEST GROUP Shanghai CHINA
Short List
VANDE MATARAM - A JOURNEY BACK TO ROOTS
HINDUSTAN UNILEVER
TAJ MAHAL TEA 		PHD INDIA Mumbai INDIA
FINGER LICKIN 360
KENTUCKY FRIED CHICKEN
ORIGINAL SPICE BUCKET 		FACEBOOK Singapore SINGAPORE
CNN & ANA - A BOLT OF BLUE
ANA
ANA'S QUALITY SERVICE IN EXCELLENCE 		CNN INTERNATIONAL ASIA PACIFIC Singapore SINGAPORE
E01 Use of Integrated Media
MR.SNIFF
LOTTE CO.
ACUO 		DENTSU INC. Tokyo JAPAN
CHANGE THEIR FATE
WILDLIFE RESERVES SINGAPORE
WILDLIFE CONSERVATION 		POSSIBLE Singapore SINGAPORE