Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Award
C02 Use of Mobile
PLAYING WITH FIRE GOOGLE AUSTRALIA GOOGLE PLAY	R/GA SYDNEY	AUSTRALIA
OUTSHOUT OR OUTSMART??? HINDUSTAN UNILEVER PUREIT WATER PURIFIER	MINDSHARE FULCRUM Mumbai	INDIA
WALL'S MAN 2.0 UNILEVER WALL'S	MINDSHARE THAILAND Bangkok	THAILAND
SEARCH FOR FREE WI-FI, SEARCH FOR MISSING CHILDREN BAOBEIHUIJIA BAOBEIHUIJIA	TBWA\SHANGHAI	CHINA
KHELOGE TOH JEETOGE HINDUSTAN UNILEVER HUL PRODUCTS	PHD INDIA Mumbai	INDIA
USING MASTERCARD’S DIGITAL AND SOCIAL ENGINE TO DRIVE MOBILE CROSS BORDER SPEND MASTERCARD CARD USAGE	CARAT MEDIA SERVICES INDIA Gurgaon	INDIA
MOBILE GAME "NUTRIQUEST" GSK HORLICKS	GREY GROUP Singapore	SINGAPORE
FAMI-NAVI DONGFENG CIROEN C4, C3-XR, C4L, C5, C-QUATRE	BEIJING DENTSU ADVERTISING Beijing	CHINA
C03 Use of Social Platforms
ONLINE PREDATOR PERSATUAN KESEDARAN KOMUNITI SELANGOR EMPOWER	M&C SAATCHI MALAYSIA Kuala Lumpur	MALAYSIA
BOREDCAST DUNLOPILLO (MALAYSIA) SDN. BHD. DUNLOPILLO	GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur	MALAYSIA	Short List
CANON INSTAZOOM CANON SINGAPORE. CANON POWERSHOT SX60 HS	DENTSU SINGAPORE	SINGAPORE	Short List
THE CAMPAIGN AGAINST HAPPINESS SUNTORY HOLDINGS. HOME MADE STYLE (COCKTAIL)	HAKUHODO KETTLE Tokyo	JAPAN
NAIL BITING FOR RHINOS WILDAID WILDAID	OGILVY & MATHER BEIJING	CHINA
DOUBLEMINT RANDOM CONNECTIONS MARS WRIGLEY DOUBLEMINT	MEDIACOM Shanghai	CHINA
KFC’S HOT & CHEEZY BURGER KFC HOT AND CHEEZY BURGER	ENSEMBLE WORLDWIDE Petaling Jaya	MALAYSIA
IT'S IN YOU DAVID JONES FASHION/DEPARTMENT STORE	TBWA\SYDNEY	AUSTRALIA
SNAPCHAT FROM THE CLOSET OOGACHAGA LGBT COUNSELLING / NON-PROFIT	OGILVY & MATHER SINGAPORE	SINGAPORE
JORDAN BRAND : WALL OF JORDAN NIKE GREATER CHINA JORDAN BRAND	AKQA Shanghai	CHINA
THE FACEBOOK MUSEUM ROCK ED PHILIPPINES ROCK ED PHILIPPINES	Y&R PHILIPPINES Manila	THE PHILIPPINES
MAMYPOKO BECOMES DADYPOKO UNICHARM CORPORATION MAMYPOKO DIAPERS	DENTSU JAYME SYFU Makati City	THE PHILIPPINES
I HAVE A MENTAL HEALTH PROBLEM PHILIPPINE PSYCHIATRIC ASSOCIATION MENTAL HEALTH ACT	DENTSU JAYME SYFU Makati City	THE PHILIPPINES
OVERWATCH IRL BLIZZARD OVERWATCH	GEOMETRY GLOBAL KOREA Seoul	SOUTH KOREA
#HELLOWORLDRELAY HELLOWORLD TRAVEL AGENT	OMD SYDNEY	AUSTRALIA
THE NATION'S BIKE BAJAJ AUTOMOBILES BAJAJ V	LEO BURNETT INDIA Mumbai	INDIA
A TERRIBLY TINY TALE ATTEMPTS A BIG CHANGE HINDUSTAN UNILEVER DOVE MASTERBRAND	TERRIBLY TINY TALES Mumbai	INDIA
YOU'RE ACCEPTED MINUS 18 LBGT YOUTH SUPPORT	GPY&R Melbourne	AUSTRALIA	Short List
THREE SECONDS THAT REVOLUTIONISED RETAIL TARGET AUSTRALIA TARGET AUSTRALIA	SAPIENTNITRO Southbank, Vic	AUSTRALIA	Bronze
HPI #AWAKENYOURFORCE HPI HPI – STAR WARS SPECIAL EDITION NOTEBOOK	PHD SINGAPORE	SINGAPORE
I LOVE YOU TROYE!!!!!!!! HOW HP TAPPED INTO YOUTUBE CELEBS TO WOO YOUNG FEMALES… HEWLETT-PACKARD VARIOUS HP LAPTOPS	PHD Sydney	AUSTRALIA
ARIEL - LAUNDRY LESSONS FOR DADS PROCTER & GAMBLE ARIEL	MEDIACOM Mumbai	INDIA	Bronze
THE STORY OF AN UNBORN CHILD - CHAMKI HINDUSTAN UNILEVER HAND WASH	PHD INDIA Mumbai	INDIA	Short List
SWACHH AADAT SWACHH BHARAT HINDUSTAN UNILEVER HUL PRODUCTS	PHD INDIA Mumbai	INDIA	Short List
USING MASTERCARD’S DIGITAL AND SOCIAL ENGINE TO DRIVE CROSS BORDER TRANSACTIONS MASTERCARD CARD USAGE	CARAT MEDIA SERVICES INDIA Gurgaon	INDIA
HDFC BANK AND MASTERCARD INDEPENDENCE DAY CAMPAIGN 2015 MASTERCARD CARD USAGE	CARAT MEDIA SERVICES INDIA Gurgaon	INDIA
C04 Use of New Technology
THE EMOTIONAL TRAILER MELBOURNE INTERNATIONAL FILM FESTIVAL MELBOURNE INTERNATIONAL FILM FESTIVAL	McCANN MELBOURNE	AUSTRALIA	Silver
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR KT GIGA VR	CHEIL WORLDWIDE Seoul	SOUTH KOREA
GILLETTE CHINA – USING VIRTUAL REALITY TO DRIVE BRAND REAPPRAISAL PROCTER & GAMBLE GILLETTE FUSION PROGLIDE RAZOR	MEDIACOM Shanghai	CHINA
AXE BODY SPRAY AI MULTI-SCREEN TARGETING SYSTEM UNILEVER TAIWAN AXE BODY SPRAY	PHD TAIWAN Taipai	CHINESE TAIPEI
#BEFEARLESS SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Short List
PINK LIGHT CAMPAIGN BUSAN METROPOLITAN CITY BUSAN-GIMHAE LIGHT RAIL	DAEHONG COMMUNICATIONS Seoul	SOUTH KOREA
FORGETFUL DORY, UNFORGETTABLE MEMORIES THE WALT DISNEY MOVIE: FINDING DORY	DENTSU MEDIA THAILAND Bangkok	THAILAND
OUTSHOUT OR OUTSMART??? HINDUSTAN UNILEVER PUREIT WATER PURIFIER	MINDSHARE FULCRUM Mumbai	INDIA
MAGIC MIRROR - GIRLS' EDUCATION DONATION CAMPAIGN CJ OLIVE YOUNG	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
FAMILY REMINDER GLICO GIANTCORN	HAKUHODO Osaka	JAPAN
D01 Use of Brand or Product Integration into a Programme or Platform
STIRRING IN LOVE NESTLÉ NESCAFE	OGILVY & MATHER BEIJING	CHINA
WHITE CANE DAY THE SRI LANKA EYE DONATION SOCIETY SRI LANKA EYE DONATION SOCIETY	LEO BURNETT SOLUTIONS Colombo	SRI LANKA
TAKEOVER HP HP OMEN	FRED & FARID SHANGHAI	CHINA	Short List
HAIR GROWTH STATION MESOCARE-PLUS HAIR GROWTH SHAMPOO	CREATIVE ORICOM Tokyo	JAPAN
PEPSI - CHALLENGER ALLIANCE PEPSI PEPSI	MINDSHARE CHINA Shanghai	CHINA
V ENERGY JONO VS BEN FRUCOR BEVERAGES V ENERGY DRINK	OMD NEW ZEALAND Auckland	NEW ZEALAND	Silver

C02 Use of Mobile
PLAYING WITH FIRE
GOOGLE AUSTRALIA / GOOGLE PLAY

R/GA SYDNEY

AUSTRALIA
OUTSHOUT OR OUTSMART???
HINDUSTAN UNILEVER / PUREIT WATER PURIFIER

MINDSHARE FULCRUM Mumbai

INDIA
WALL'S MAN 2.0
UNILEVER / WALL'S

MINDSHARE THAILAND Bangkok

THAILAND
SEARCH FOR FREE WI-FI, SEARCH FOR MISSING CHILDREN
BAOBEIHUIJIA / BAOBEIHUIJIA

TBWA\SHANGHAI

CHINA
KHELOGE TOH JEETOGE
HINDUSTAN UNILEVER / HUL PRODUCTS

PHD INDIA Mumbai

INDIA
USING MASTERCARD’S DIGITAL AND SOCIAL ENGINE TO DRIVE MOBILE CROSS BORDER SPEND
MASTERCARD / CARD USAGE

CARAT MEDIA SERVICES INDIA Gurgaon

INDIA
MOBILE GAME "NUTRIQUEST"
GSK / HORLICKS

GREY GROUP Singapore

SINGAPORE
FAMI-NAVI
DONGFENG CIROEN / C4, C3-XR, C4L, C5, C-QUATRE

BEIJING DENTSU ADVERTISING Beijing

CHINA