The Campaign

They created the Ball for All – a soccer ball that celebrates racial diversity in soccer. Each segment of the Ball for All represents the exact skin color of actual young soccer players from diverse ethnic backgrounds.

Creative Execution

First they took photos of the skin of young soccer players from around the world. They then paired each skin color with an identical pantone. They used each pantone to color a different segment of the Ball for All. So every single segment of the Ball for All is based on the actual skin color of young soccer players from different countries and ethnic backgrounds. They were inspired to base the design on the old-fashioned black and white soccer ball since it’s outdated – to show a new way of thinking. They produced 200 of The Ball for All and handed them out to major youth leagues, clubs and schools across Asia. It later became the official tournament ball of the Asia biggest youth tournament - The JSSL International 7s.

The Ball for All starred in the tournament that brought together 160 youth teams comprising over 2000 players from 13 countries, and over 12,000 spectators – fans, friends and parents from all over the world – at the historic Padang in the heart of Singapore city. Tens of thousands more followed the matches (and the ball) online. Today, Breeze is in talks with the AFC and the Fare network to reach out to the rest of Asia, Europe and the world.

Breeze is a major sponsor of youth soccer because it promotes racial unity and brings people of different ethnic backgrounds together. They determined that the most effective channel to promote this message was through the game of soccer itself – so they created a special kind of soccer ball to be used in youth tournaments across the country. It was called the Ball for All – a soccer ball that celebrates diversity. Every segment represents the skin color of a young soccer player from around the world.

Insights, Strategy and the Idea

To make the Ball for All a true representation of the diversity of soccer – Breeze partnered with actual young soccer players to make the ball. They were from very diverse ethnic backgrounds and represented many different countries including Spain, Nigeria, Brazil, China, Singapore, Australia, Britain, Malaysia and Indonesia. Breeze campaigned to make the Ball for All the official ball of youth soccer in Asia. To do so, they created 200 of the Ball for All and distributed it to youth leagues, clubs and schools across Asia.