| Title | TRASH POOL |
| Brand | SEA SHEPERD |
| Product / Service | CHARITY / NGO DEFENDING OCEAN WILDLIFE WORLDWIDE |
| Category | B06. Use of Ambient Media: Large Scale |
| Entrant | FRED & FARID SHANGHAI, CHINA |
| Idea Creation | FRED & FARID SHANGHAI, CHINA |
| Media | FRED & FARID SHANGHAI, CHINA |
| PR | FRED & FARID SHANGHAI, CHINA |
| Production | FRED & FARID SHANGHAI, CHINA |
| Contributing | SEA SHEPHERD Alexandria, USA |
| Name | Company | Position |
|---|---|---|
| Adrien Goris | FRED & FARID | Copywriter |
| Adrien Goris | FRED & FARID | Copywriter |
| Adrien Goris | FRED & FARID | Art Director |
| Issy Zheng | FRED & FARID | Art Director |
| Guillaume Leroux | FRED & FARID | Brand strategist |
| Patrice Chatelus | FRED & FARID | Director |
| William Mazaud | FRED & FARID | Director |
| Guillaume Leroux | FRED & FARID | Agency supervisor |
| Solene Marce | FRED & FARID | Agency supervisor |
| Alex Cornelissen | Sea Sheperd | Brand supervisor |
| Michelle Mossfield | Sea Sheperd | Brand supervisor |
| Nelli Huie | Sea Sheperd | Brand supervisor |
| Fred & Farid | FRED & FARID | Chief creative officers |
| Karim Naceur | FRED & FARID | Agency producer |
| Leo Copet | FRED & FARID | Music supervisor |
| Fred & Farid | FRED & FARID | Agency supervisor |
| Feng Huang | FRED & FARID | Executive Creative Director |
Out of sight, out of mind: even if people know about the fact every year billions of pieces of plastic trash are thrown away, it still does not impact their daily life. It’s too far away, and that’s a problem. So we brought the problem to a local swimming pool, for the Earth Day, on April 22, 2016. Faced with the option of swimming in a pool full of plastic pollution, most people would choose not to enter the water. However, this is not an option extended to the many marine creatures who are forced to live in this kind of pollution everyday.
Implementation: The stunt happened for the Earth Day, on April 22, at the swimming pool Georges Hermant (19th arrondissement, Paris); thanks to the help of Anne Hidalgo, the Mayor of Paris, supporting the initiative of Sea Shepherd Global. Media channels and integration: Only one swimming pool in Paris for the stunt, Youtube & Facebook for the online video. Timeline: For the Earth Day, on April 22, 2016 - The film has been released online the week after. Scale: Local for the stunt, global for the online video.
No one entered in the water to swim, over ten thousands pieces of plastic trash used for the swimming pool, millions of people reached online, increased donations & enrollment.
With Trashpool, Sea Shepherd used a local swimming pool as an ambient media to drive public awereness on a massive issue endangering ocean wildlife.
Target: Everyone should feel concerned about what’s happening in our oceans; plastic pollution is a massive issue endangering ocean wildlife - One million sea birds and 100,000 marine mammals are killed annually from plastic in our oceans. Media planning: we chose to stay focus, driving the maximum of awareness on the film of the stunt. Approach: For the Earth Day, on April 22, we shot Trashpool; a simple stunt inside a swimming pool (of course, supporting the initiative) with real people. Then our approach was to quickly edit the film and launch it on social media & video platforms (mainly Youtube & Facebook).