The Campaign

Free idols sell free photobooks. Have the photos used by people ? Be more known to the world ? Become famous In order to strengthen this cycle, we made free photo books.

Creative Execution

17/06/2016-24/07/2016 They were sold at Japan’s biggest bookstore “Tsutaya Shoten” all over Japan.

They were sold at Japan’s biggest bookstore “Tsutaya Shoten” all over Japan, and sold out in one week. The number of their video’s view on YOUTUBE went up by 7000%. The number of their blog access went up by 2000%. The number of audience at their concert went up by 500%. They took 4th place at YAHOO! Daily search word ranking. The photo books were posted on 30 media. And, the twins sighed a contract for a TV Commercial for the first time!

Because our work challenged to change form of media for the targets. We made posters, points of purchasing advertising, and so on, but it is not accept just as it is. We changed them to photobook which can be loved by the targets. It suggests the possibility of media.

Insights, Strategy and the Idea

They look just like regular photobooks, but you can use each photo by adding any texts you like. For example, you can use them as a beer poster at an Izakaya (Japanese-style pub), a POP at a bookstore, or a sign to call for saving electricity at the office. They aimed to have people see their faces everywhere around the city and become famous.