| Title | SKYWORTH - FEMALE GHOST |
| Brand | SKYWORTH-RGB ELECTRONICS CO. |
| Product / Service | OLED |
| Category | D03. Use of Branded Content created for Digital or Social Media |
| Entrant | BBDO AND PROXIMITY CHINA Shanghai, CHINA |
| Idea Creation | BBDO AND PROXIMITY CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Awoo Lai, Frank Zhao, Army Xie, Amy Zhang, Summer Zhang, Stanley Tung | BBDO and Proximity China | Chief Creative Officer of Shanghai Office, executive creative partner, associate creative diector,group head, group account director, producer |
We want to bring out the highlight of the product by utilizing a simple but appealing way, which is relevant to the young generation’s life to attract their attention. Therefore, we come up with an eye-catching scene where two girls are watching ghost movie together through Skyworth OLED, which brings out the competence of the TV of showing details clearly. And to bring it to the next level, the two girls found out even scarier fact due to Skyworth OLED.
We formed an interesting story which appeals to the youngsters: Two girls watched ghost movie at home. What they didn’t expect was that for the outstanding black-level performance of Skyworth OLED, they found some goofs in the movie and even the ulterior awful fact.
The film has been viewed online for more than 8 million times, forwarded 6 million times. Search volume for the key word “Skyworth OLED” increased by 58%.
This viral video brought out viewers' curiosity and presented the product feature through the story. This video has received many positive feedbacks within a short time and it was easy and vast in communication.
Our Strategy To highlight Skyworth OLED outstanding display technology and deliver ultimate experience of fullest black for its high accuracy to consumers?set its brilliance on contrasts, provide different view experience to lookers.